DECO*27
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,530,000
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Since October 2008, DECO*27 has been posting songs created using VOCALOID on video-sharing platforms. The total views of his music-related videos, including collaborations with various artists and tie-up songs, have surpassed 1 billion. Alongside providing music for other artists, writing songs, and creating tie-up tracks, he continues to release VOCALOID music as a foundation for his latest works.
DECO*27 performs best with fans in the 18-24 range, concentrated in JAPAN, UNITED STATES, TAIWAN. Audience composition is female-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 342,919 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, DECO*27 is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,530,000 · Engagements 17,755 · Rate 0.7% Posts 250 · Views 342,919 · Avg Likes 17,577 · Avg Comments 131 · Avg Views 342,919 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 25% 13-17: 10% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (25%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
JAPAN (29%) UNITED STATES (12%) TAIWAN (9%) INDONESIA (6%) THAILAND (5%) |
Top regions: JAPAN (29%), UNITED STATES (12%), TAIWAN (9%) |
| Platform Engagement | Youtube: 342,919 avg views/post | Best reach: Youtube 342,919 avg views; best engagement: Youtube 17,577 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: DECO*27
The map shows every radio station that aired DECO*27 today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
