DECO*27

DECO*27 — rock artist from JP.

DECO*27 is a Japanese artist and producer known for his songwriting and composition skills. His music blends rock and electronic elements to create a…

Influence: 61.84% Fanbase: 54.58% Trending: 65.48% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-09

2,530,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 17:50:32 UTC

Genres

rockanime rockelectronicvocaloidasianj-pixie

Biography

DECO*27 is a Japanese artist and producer known for his songwriting and composition skills. His music blends rock and electronic elements to create a genre-fluid sound with catchy melodies. By expressing universal emotions like love and romance through unique wordplay, his lyrics have garnered significant popularity among young audiences aged 10 to 20.

Since October 2008, DECO*27 has been posting songs created using VOCALOID on video-sharing platforms. The total views of his music-related videos, including collaborations with various artists and tie-up songs, have surpassed 1 billion. Alongside providing music for other artists, writing songs, and creating tie-up tracks, he continues to release VOCALOID music as a foundation for his latest works.

Top Brand Affinities

Report Date: 2025-09-09

DECO*27 performs best with fans in the 18-24 range, concentrated in JAPAN, UNITED STATES, TAIWAN. Audience composition is female-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 342,919 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, DECO*27 is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DECO*27 score 0.70% — Low bucket.

Followers:2,530,000

Engagements:17,755

Rate:0.7%

Posts:250

Avg Likes:17,577

Avg Comments:131

Avg Views:342,919

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,530,000 · Engagements 17,755 · Rate 0.7% Posts 250 · Views 342,919 · Avg Likes 17,577 · Avg Comments 131 · Avg Views 342,919	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 10% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	JAPAN (29%) UNITED STATES (12%) TAIWAN (9%) INDONESIA (6%) THAILAND (5%)	Top regions: JAPAN (29%), UNITED STATES (12%), TAIWAN (9%)
Platform Engagement	Youtube: 342,919 avg views/post	Best reach: Youtube 342,919 avg views; best engagement: Youtube 17,577 avg likes