Declan McKenna

Declan McKenna — pop artist from GB.

Declan McKenna, originally from Cheshunt, Hertfordshire, made a significant move to Los Angeles, where he collaborated with producer Gianluca Buccellati on his…

Influence: 18.38% Fanbase: 55.15% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 11.06% • Very Strong

As of 2025-09-09

1,505,987

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:52:15 UTC

Genres

poppopindie poprockmodern rockrockalternativemodern alternative rockalternative

Biography

Declan McKenna, originally from Cheshunt, Hertfordshire, made a significant move to Los Angeles, where he collaborated with producer Gianluca Buccellati on his album "What Happened to the Beach?" The album marks a shift in McKenna's musical style, characterized by playful grooves and loose structures, reflecting a more carefree and instinct-driven approach to songwriting.

McKenna drew inspiration from artists like St. Vincent and Unknown Mortal Orchestra for his latest work, aiming to create a more relaxed and enjoyable musical experience. "What Happened to the Beach?" showcases a diverse range of tones and colors, with a slightly unconventional and whimsical sound that demonstrates McKenna's willingness to break away from traditional expectations and embrace a more lighthearted approach to his craft.

Top Brand Affinities

Report Date: 2025-09-09

Declan McKenna keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily female (63%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 39,450 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Brandy Melville, Lollapalooza, Urban Outfitters supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Declan McKenna score 0.83% — Low bucket.

Brand: Brandy MelvilleBrand: LollapaloozaBrand: Urban Outfitters

Followers:1,505,987

Engagements:12,443

Rate:0.8%

Posts:2,398

Avg Likes:12,153

Avg Comments:114

Avg Views:43,996

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,505,987 · Engagements 12,443 · Rate 0.8% Posts 2,398 · Views 43,996 · Avg Likes 12,153 · Avg Comments 114 · Avg Views 43,996	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 13% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (21%) BRAZIL (17%) UNITED KINGDOM (13%) MEXICO (7%) CANADA (3%)	Top regions: UNITED STATES (21%), BRAZIL (17%), UNITED KINGDOM (13%)
Platform Engagement	Instagram: 9,206 avg likes/post · Tiktok: 39,450 avg views/post · Youtube: 4,546 avg views/post	Best reach: Tiktok 39,450 avg views; best engagement: Instagram 9,206 avg likes

Top Brand Affinities

Brandy Melville

Score: 11.06

Lollapalooza

Score: 10.63

Urban Outfitters

Score: 6.14

Dr. Martens

Score: 5.47

Coachella

Score: 4.63

Polaroid

Score: 4.06

Gillette

Score: 3.61

Prismacolor

Score: 3.30

ASOS

Score: 3.00

Tesco

Score: 2.95

Pepsi

Score: 2.77

Topshop

Score: 2.60

Brand	Category	Score
Brandy Melville		11.06
Lollapalooza		10.63
Urban Outfitters		6.14
Dr. Martens		5.47
Coachella		4.63
Polaroid		4.06
Gillette		3.61
Prismacolor		3.30
ASOS		3.00
Tesco		2.95
Pepsi		2.77
Topshop		2.60
Spotify Music		2.59
Showtime		2.48
CBS Television Studios		2.43
Chrysler		2.42
Sunnies Studios		2.37
Tinder		2.32
AMC		2.27
Kodak		2.27
CBS		2.20
BBC		2.07
Primark		2.00
Vans		1.98
Guinness		1.90
SoundCloud		1.86
Paramount Pictures		1.73
Hollister Co		1.71
Chipotle Mexican Grill		1.69
Bershka		1.64
Converse		1.61
Lush		1.60
H&M		1.53
Fujifilm		1.50
Netflix		1.48
Walmart		1.48
Walt Disney		1.37
Universal		1.28
Vogue		1.24
Forever 21		1.19
The Olympic Games		1.19
shein		1.18
Pixar		1.15
NYX Cosmetics		1.15
McDonald's		1.13
Anastasia Beverly Hills		1.12
Levi's		1.12
Pokemon Go		1.11
Marvel		1.05
Activision Blizzard		1.04