Deborah de Luca

Deborah de Luca — electronic artist from IT.

Hailing from Naples' tough Vele di Scampia district, DJ Deborah defied odds to achieve global success, emphasizing the importance of perseverance and…

Influence: 61.27% Fanbase: 53.10% Trending: 65.36% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 32.79% • Very Strong

As of 2025-08-22

4,983,343

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 16:52:55 UTC

Genres

electronicelectraitalian technoelectronictechno

Biography

Hailing from Naples' tough Vele di Scampia district, DJ Deborah defied odds to achieve global success, emphasizing the importance of perseverance and self-belief in her journey from nightclub dancer to acclaimed artist and label head. Deborah's roots and relentless work ethic have been pivotal in her rise to fame, with her imprint Sola_mente Records serving as a testament to her creative independence and artistic evolution. Celebrating a decade in the industry with her acclaimed debut album 'Ten' in 2018, Deborah's passion and dedication continue to shape her impact on the music scene, setting the stage for even greater achievements in the future.

Top Brand Affinities

Report Date: 2025-08-22

Deborah de Luca is already in the conversation with 25-34 & 18-24 audiences in ITALY, GERMANY, HUNGARY. The audience is heavily male (78%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (308,800 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Pioneer, Mixcloud, Trancefamily points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deborah de Luca score 0.84% — Low bucket.

Brand: PioneerBrand: MixcloudBrand: Trancefamily

Followers:4,983,343

Engagements:41,638

Rate:0.8%

Posts:6,584

Avg Likes:40,483

Avg Comments:885

Avg Views:398,622

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,983,343 · Engagements 41,638 · Rate 0.8% Posts 6,584 · Views 398,622 · Avg Likes 40,483 · Avg Comments 885 · Avg Views 398,622	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 38% 35-44: 13% 45-64: 3%	Largest: 25-34 (43%); next: 18-24 (38%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	ITALY (9%) GERMANY (8%) HUNGARY (6%) SPAIN (6%) UNITED STATES (5%)	Top regions: ITALY (9%), GERMANY (8%), HUNGARY (6%)
Platform Engagement	Instagram: 21,992 avg likes/post · Tiktok: 308,800 avg views/post · Youtube: 89,822 avg views/post	Best reach: Tiktok 308,800 avg views; best engagement: Instagram 21,992 avg likes

Top Brand Affinities

Pioneer

Score: 32.79

Mixcloud

Score: 31.65

Trancefamily

Score: 22.94

Elisabetta Franchi

Score: 19.20

Ableton

Score: 16.77

MOOG

Score: 14.10

Palm Angels

Score: 12.18

Tomorrowland

Score: 11.17

Dom Pérignon

Score: 10.65

Kappa

Score: 7.11

Campari

Score: 6.95

Moët & Chandon

Score: 6.54

Brand	Category	Score
Pioneer		32.79
Mixcloud		31.65
Trancefamily		22.94
Elisabetta Franchi		19.20
Ableton		16.77
MOOG		14.10
Palm Angels		12.18
Tomorrowland		11.17
Dom Pérignon		10.65
Kappa		7.11
Campari		6.95
Moët & Chandon		6.54
SoundCloud		6.20
Calzedonia		5.63
Pirelli		5.39
Dsquared		5.27
Alfa Romeo		4.57
Arezzo		4.32
Selfiegram		4.31
Heineken		3.86
UEFA		3.60
Beats Electronics		3.37
Ray-Ban		3.35
Bacardi		3.13
Ducati		3.07
Pull&Bear		3.00
Aperol		2.99
Armani		2.90
BALMAIN		2.81
Montblanc		2.65
Pizza Lover		2.65
Fiat		2.64
Martini		2.63
Ferrari		2.55
Under Armour		2.40
Red Bull		2.37
Peugeot		2.22
Lollapalooza		2.21
GoPro		2.21
Carhartt		2.20
Audi		2.17
Calvin Klein		2.14
Lacoste		2.03
Bershka		2.00
Renault		1.99
Dolce & Gabbana		1.98
The North Face		1.96
Travelgram		1.94
Dr. Martens		1.94
Bellagio		1.90