Deborah Cox

Deborah Cox — pop artist from CA.

Deborah Cox, a Toronto native, began singing at a young age and started writing her own material with producer Lascelles Stephens. Discovered by Arista Records…

Influence: 62.04% Fanbase: 43.92% Trending: 71.10% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 32.03% • Very Strong

As of 2025-08-22

934,466

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 10:09:50 UTC

Genres

pophip popcanadian popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormelectronicdancevocal house

Biography

Deborah Cox, a Toronto native, began singing at a young age and started writing her own material with producer Lascelles Stephens. Discovered by Arista Records president Clive Davis, Cox released her debut album in 1995, followed by successful releases like One Wish in 1998 and The Morning After in 2002. She ventured into musical theater in 2012 and returned to R&B with The Promise in 2008, featuring collaborations with John Legend and Jimmy Jam & Terry Lewis. Cox also starred in the Jekyll & Hyde musical revival and provided the singing voice for the Whitney Houston TV biopic in 2015.

In addition to her music career, Cox joined the U.S. tour of The Bodyguard musical in 2016 and released an EP of Whitney Houston covers titled I Will Always Love You in 2017. She continued to collaborate with other artists, contributing a rendition of "This Nearly Was Mine" to Billy Porter's album The Soul of Richard Rodgers. Cox's versatile talents have allowed her to excel in both the music industry and the world of musical theater, showcasing her vocal prowess and creativity across various platforms.

Top Brand Affinities

Report Date: 2025-08-22

Deborah Cox cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily female (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,380 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, GLAMSQUAD, Bloomingdale's, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deborah Cox score 0.13% — Low bucket.

Brand: Live NationBrand: GLAMSQUADBrand: Bloomingdale's

Followers:934,466

Engagements:1,177

Rate:0.1%

Posts:4,569

Avg Likes:1,169

Avg Comments:49

Avg Views:2,380

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 934,466 · Engagements 1,177 · Rate 0.1% Posts 4,569 · Views 2,380 · Avg Likes 1,169 · Avg Comments 49 · Avg Views 2,380	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 28% 35-44: 17% 45-64: 6%	Largest: 25-34 (45%); next: 18-24 (28%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (69%) BRAZIL (5%) CANADA (3%) UNITED KINGDOM (3%) INDIA (3%)	Top regions: UNITED STATES (69%), BRAZIL (5%), CANADA (3%)
Platform Engagement	Instagram: 1,067 avg likes/post · Youtube: 2,380 avg views/post	Best reach: Youtube 2,380 avg views; best engagement: Instagram 1,067 avg likes

Top Brand Affinities

Live Nation

Score: 32.03

GLAMSQUAD

Score: 23.55

Bloomingdale's

Score: 19.38

Bloomingdales

Score: 18.78

HBO Max

Score: 18.42

WNBA

Score: 17.76

Lionsgate

Score: 17.41

Dancing with the Stars

Score: 15.51

Shea Moisture

Score: 13.93

Delta

Score: 13.13

Barbie

Score: 12.02

Scotiabank

Score: 11.86

Brand	Category	Score
Live Nation		32.03
GLAMSQUAD		23.55
Bloomingdale's		19.38
Bloomingdales		18.78
HBO Max		18.42
WNBA		17.76
Lionsgate		17.41
Dancing with the Stars		15.51
Shea Moisture		13.93
Delta		13.13
Barbie		12.02
Scotiabank		11.86
Alexander McQueen		8.75
NBC		8.66
Wilton		7.99
Amazon Music		7.87
United		7.70
The Ritz-Carlton		7.62
iHeartRadio Music Awards		7.52
Marshalls		7.46
Publix		7.44
Coach		7.08
CNN		7.05
MATTEL		6.98
Macy's		6.78
BALMAIN		6.73
FOX		6.70
Verizon		6.49
Bath & Body Works		6.39
American Airlines		6.37
FashionNova		6.08
ULTA Beauty		6.02
Hennessy		6.00
Fenty beauty		5.79
Marriott		5.71
HomeGoods		5.54
Kroger		5.50
Four Seasons		5.38
Walgreens		5.38
Dolce & Gabbana		5.31
Chick-fil-A		5.21
Bethesda Softworks		5.17
KARL LAGERFELD		4.96
Christian Louboutin		4.88
boohoo		4.76
MTV		4.52
Steve Madden		4.44
FedEx		4.39
Walmart		4.39
NORDSTROM		4.25