Deborah Cox
Genres
pophip popcanadian popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormelectronicdancevocal house
Influential: 62.04%
Fanbase: 43.92%
Trending: 71.10%
Report Date: 2025-08-22
0
Total Streams
934,466
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 62.04% |
Fanbase 43.92% |
Trending 71.10% |
CAREER STAGE: MAINSTREAM
Biography
Deborah Cox, a Toronto native, began singing at a young age and started writing her own material with producer Lascelles Stephens. Discovered by Arista Records president Clive Davis, Cox released her debut album in 1995, followed by successful releases like One Wish in 1998 and The Morning After in 2002. She ventured into musical theater in 2012 and returned to R&B with The Promise in 2008, featuring collaborations with John Legend and Jimmy Jam & Terry Lewis. Cox also starred in the Jekyll & Hyde musical revival and provided the singing voice for the Whitney Houston TV biopic in 2015.
In addition to her music career, Cox joined the U.S. tour of The Bodyguard musical in 2016 and released an EP of Whitney Houston covers titled I Will Always Love You in 2017. She continued to collaborate with other artists, contributing a rendition of "This Nearly Was Mine" to Billy Porter's album The Soul of Richard Rodgers. Cox's versatile talents have allowed her to excel in both the music industry and the world of musical theater, showcasing her vocal prowess and creativity across various platforms.
In addition to her music career, Cox joined the U.S. tour of The Bodyguard musical in 2016 and released an EP of Whitney Houston covers titled I Will Always Love You in 2017. She continued to collaborate with other artists, contributing a rendition of "This Nearly Was Mine" to Billy Porter's album The Soul of Richard Rodgers. Cox's versatile talents have allowed her to excel in both the music industry and the world of musical theater, showcasing her vocal prowess and creativity across various platforms.
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Report Date: 2025-08-22
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Deborah Cox score
0.13% — Low bucket.
Brand: Live Nation
Brand: GLAMSQUAD
Brand: Bloomingdale's
Followers:934,466
Engagements:1,177
Rate:0.1%
Posts:4,569
Views:2,380
Avg Likes:1,169
Avg Comments:49
Avg Views:2,380
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 934,466 · Engagements 1,177 · Rate 0.1% Posts 4,569 · Views 2,380 · Avg Likes 1,169 · Avg Comments 49 · Avg Views 2,380 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 45% 18-24: 28% 35-44: 17% 45-64: 6% |
Largest: 25-34 (45%); next: 18-24 (28%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (69%) BRAZIL (5%) CANADA (3%) UNITED KINGDOM (3%) INDIA (3%) |
Top regions: UNITED STATES (69%), BRAZIL (5%), CANADA (3%) |
| Platform Engagement | Instagram: 1,067 avg likes/post · Youtube: 2,380 avg views/post | Best reach: Youtube 2,380 avg views; best engagement: Instagram 1,067 avg likes |
Top Brand Affinities
Live Nation
Score: 32.03
GLAMSQUAD
Score: 23.55
Bloomingdale's
Score: 19.38
Bloomingdales
Score: 18.78
HBO Max
Score: 18.42
WNBA
Score: 17.76
Lionsgate
Score: 17.41
Dancing with the Stars
Score: 15.51
Shea Moisture
Score: 13.93
Delta
Score: 13.13
Barbie
Score: 12.02
Scotiabank
Score: 11.86
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Live Nation | 32.03 | |
| GLAMSQUAD | 23.55 | |
| Bloomingdale's | 19.38 | |
| Bloomingdales | 18.78 | |
| HBO Max | 18.42 | |
| WNBA | 17.76 | |
| Lionsgate | 17.41 | |
| Dancing with the Stars | 15.51 | |
| Shea Moisture | 13.93 | |
| Delta | 13.13 | |
| Barbie | 12.02 | |
| Scotiabank | 11.86 | |
| Alexander McQueen | 8.75 | |
| NBC | 8.66 | |
| Wilton | 7.99 | |
| Amazon Music | 7.87 | |
| United | 7.70 | |
| The Ritz-Carlton | 7.62 | |
| iHeartRadio Music Awards | 7.52 | |
| Marshalls | 7.46 | |
| Publix | 7.44 | |
| Coach | 7.08 | |
| CNN | 7.05 | |
| MATTEL | 6.98 | |
| Macy's | 6.78 | |
| BALMAIN | 6.73 | |
| FOX | 6.70 | |
| Verizon | 6.49 | |
| Bath & Body Works | 6.39 | |
| American Airlines | 6.37 | |
| FashionNova | 6.08 | |
| ULTA Beauty | 6.02 | |
| Hennessy | 6.00 | |
| Fenty beauty | 5.79 | |
| Marriott | 5.71 | |
| HomeGoods | 5.54 | |
| Kroger | 5.50 | |
| Four Seasons | 5.38 | |
| Walgreens | 5.38 | |
| Dolce & Gabbana | 5.31 | |
| Chick-fil-A | 5.21 | |
| Bethesda Softworks | 5.17 | |
| KARL LAGERFELD | 4.96 | |
| Christian Louboutin | 4.88 | |
| boohoo | 4.76 | |
| MTV | 4.52 | |
| Steve Madden | 4.44 | |
| FedEx | 4.39 | |
| Walmart | 4.39 | |
| NORDSTROM | 4.25 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
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Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
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Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
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Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |