Death in Vegas

Death in Vegas — hip-hop & rap artist from GB.

Richard Fearless started his music career as a resident DJ in London's Soho at the Job Club, later moving on to become a resident at the Heavenly Social where…

Influence: 57.45% Fanbase: 38.24% Trending: 67.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 139.22% • Very Strong

As of 2025-08-22

27,719

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:41:40 UTC

Genres

hip-hop & raptrip hopelectronicelectronicalternative danceelectronicatechnobig beatother electronic music

Biography

Richard Fearless started his music career as a resident DJ in London's Soho at the Job Club, later moving on to become a resident at the Heavenly Social where he formed Death in Vegas. The band's six albums featured collaborations with notable artists such as Dot Allison, Bobby Gillespie, Iggy Pop, and Jim Reid.

Death in Vegas gained critical acclaim with their album 'The Contino Sessions', earning a Mercury Music Prize nomination and producing hit singles like 'Aisha' and 'Scorpio Rising'. Their music has been featured in various TV shows and films, including 'Lost in Translation' and 'Mission: Impossible – Fallout', and they have performed at renowned venues such as Glastonbury, Coachella, and Brixton Academy.

Top Brand Affinities

Report Date: 2025-08-22

Death in Vegas reaches 25-34 & 18-24 audiences concentrated in UNITED KINGDOM, FRANCE, ITALY. The demographic tilt is heavily male (69%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 14,335 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to MOOG, Mixcloud, Ann Demeulemeester suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Death in Vegas score 1.70% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Ann Demeulemeester

Followers:27,719

Engagements:472

Rate:1.7%

Posts:1,848

Avg Likes:472

Avg Comments:13

Avg Views:14,335

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,719 · Engagements 472 · Rate 1.7% Posts 1,848 · Views 14,335 · Avg Likes 472 · Avg Comments 13 · Avg Views 14,335	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 26% 35-44: 21% 45-64: 9%	Largest: 25-34 (41%); next: 18-24 (26%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED KINGDOM (10%) FRANCE (9%) ITALY (7%) BRAZIL (7%) RUSSIA (7%)	Top regions: UNITED KINGDOM (10%), FRANCE (9%), ITALY (7%)
Platform Engagement	Instagram: 221 avg likes/post · Youtube: 14,335 avg views/post	Best reach: Youtube 14,335 avg views; best engagement: Youtube 251 avg likes

Top Brand Affinities

MOOG

Score: 139.22

Mixcloud

Score: 99.36

Ann Demeulemeester

Score: 67.76

Ableton

Score: 47.11

Akai

Score: 34.24

Warner Music

Score: 22.97

Fred Perry

Score: 21.46

Pioneer

Score: 19.19

SoundCloud

Score: 17.31

Eurostar

Score: 15.37

Jean Paul Gaultier

Score: 14.65

Tate Modern

Score: 14.22

Brand	Category	Score
MOOG		139.22
Mixcloud		99.36
Ann Demeulemeester		67.76
Ableton		47.11
Akai		34.24
Warner Music		22.97
Fred Perry		21.46
Pioneer		19.19
SoundCloud		17.31
Eurostar		15.37
Jean Paul Gaultier		14.65
Tate Modern		14.22
Sennheiser		13.51
Atmos		11.63
Vivienne Westwood		9.63
Pro Tools		9.43
Acne Studios		8.89
Amazon Music		8.05
Paul Smith		7.99
Spotify Music		7.96
Maison Margiela		7.95
Vauxhall		7.82
Warner Bros		7.67
Marks & Spencer		7.24
Alexander McQueen		7.00
DeLorean Motor Company		6.82
Beats Electronics		6.52
Stone Island		6.27
KARL LAGERFELD		6.04
Kickstarter		5.98
Holden		5.97
Jagermeister		5.93
Garnier		5.88
BBC		5.82
Selfridges		5.73
Stüssy		4.93
Carhartt		4.90
Campari		4.53
Tesco		4.42
Kodak		4.38
Loewe		4.37
MTV		4.02
Coachella		3.71
Guinness		3.64
Miu Miu		3.56
Polaroid		3.53
Dr. Martens		3.51
Intel		3.48
Snoopy And The Peanuts Gang		3.40
Panasonic		3.32