Death Grips

Death Grips — alternative artist from US.

Death Grips, an experimental hip-hop project from Sacramento, California, gained critical acclaim with their intense mixtape Exmilitary in 2011. Despite being…

Influence: 64.52% Fanbase: 55.84% Trending: 68.86% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Hotline Miami • 79.65% • Very Strong

As of 2025-08-21

792,490

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:55:36 UTC

Genres

alternativeescape roomhip-hop & raphip-hop/rapindustrial hip hopexperimental hip hophip hop

Biography

Death Grips, an experimental hip-hop project from Sacramento, California, gained critical acclaim with their intense mixtape Exmilitary in 2011. Despite being dropped from Epic after releasing No Love Deep Web independently, the group continued to push boundaries with albums like The Money Store and Government Plates. Their final album, The Powers That B, was released in 2015, featuring Niggas on the Moon and Jenny Death. Death Grips returned in 2016 with Bottomless Pit and surprised fans with Year of the Snitch in 2018, showcasing their signature aggressive sound and innovative approach to music-making.

Top Brand Affinities

Report Date: 2025-08-21

Death Grips keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily male (82%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 522,156 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Hotline Miami, Team Fortress, Half-Life supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Death Grips score 8.37% — Very Strong bucket.

Brand: Hotline MiamiBrand: Team FortressBrand: Half-Life

Followers:792,490

Engagements:66,300

Rate:8.4%

Posts:340

Avg Likes:65,407

Avg Comments:1,856

Avg Views:522,156

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 792,490 · Engagements 66,300 · Rate 8.4% Posts 340 · Views 522,156 · Avg Likes 65,407 · Avg Comments 1,856 · Avg Views 522,156	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 33% 35-44: 11% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (33%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (38%) UNITED KINGDOM (6%) CANADA (5%) BRAZIL (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (38%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 57,395 avg likes/post · Youtube: 522,156 avg views/post	Best reach: Youtube 522,156 avg views; best engagement: Instagram 57,395 avg likes

Top Brand Affinities

Hotline Miami

Score: 79.65

Team Fortress

Score: 59.47

Half-Life

Score: 37.44

FromSoftware

Score: 29.50

Sonic

Score: 22.77

MOOG

Score: 22.54

Bloodborne

Score: 17.41

Ableton

Score: 16.46

Metal Gear Solid

Score: 13.93

SoundCloud

Score: 9.81

Maison Margiela

Score: 8.89

Acne Studios

Score: 8.00

Brand	Category	Score
Hotline Miami		79.65
Team Fortress		59.47
Half-Life		37.44
FromSoftware		29.50
Sonic		22.77
MOOG		22.54
Bloodborne		17.41
Ableton		16.46
Metal Gear Solid		13.93
SoundCloud		9.81
Maison Margiela		8.89
Acne Studios		8.00
Tekken		7.40
Capcom		7.39
Fallout		6.89
Vivienne Westwood		6.33
Rockstar Games		6.33
Spotify Music		5.37
Cartoon Network		5.30
Walgreens		5.00
Taco Bell		4.79
Monster Beverage		4.46
Final Fantasy		4.14
Kodak		4.14
Nintendo		4.13
Lollapalooza		4.08
Resident Evil		4.06
Sega		4.03
Supreme		3.96
Bethesda Softworks		3.88
Coachella		3.60
Ubisoft		3.50
Beats Electronics		3.44
Warner Bros		3.44
Pizza Hut		3.39
Dr. Martens		3.39
Carhartt		3.14
Sprite		2.93
Fujifilm		2.91
Polaroid		2.75
Gundam		2.69
Prismacolor		2.65
Tinder		2.59
Showtime		2.55
Nickelodeon		2.51
Pokemon Go		2.43
Burger King		2.42
MTV		2.40
Walmart		2.34
Paramount Pictures		2.34