
Death Cab for Cutie
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
296,622
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Ben Gibbard, an engineering student at Western Washington University, initially recorded solo material that led to the formation of Death Cab for Cutie in 1997. The band, including members Chris Walla, Nick Harmer, and Nathan Good, gained a following with albums like Something About Airplanes (1998) and Transatlanticism (2003). Over the years, the band's lineup evolved, with Jason McGerr joining on drums and the departure of Chris Walla in 2014. Death Cab for Cutie's consistent output and refined sound have solidified their status as a respected presence in the indie music scene.
Death Cab for Cutie performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, CANADA. Audience composition is male-leaning (50%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 44,382 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Warby Parker, MOOG, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Death Cab for Cutie is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 296,622 · Engagements 5,134 · Rate 1.7% Posts 1,578 · Views 50,932 · Avg Likes 5,079 · Avg Comments 83 · Avg Views 50,932 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 47% 25-34: 33% 35-44: 11% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (33%) |
Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
Top Countries |
UNITED STATES (48%) BRAZIL (6%) CANADA (6%) UNITED KINGDOM (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (48%), BRAZIL (6%), CANADA (6%) |
Platform Engagement | Instagram: 4,159 avg likes/post · Tiktok: 6,550 avg views/post · Youtube: 44,382 avg views/post | Best reach: Youtube 44,382 avg views; best engagement: Instagram 4,159 avg likes |
Top Brand Affinities
Live Nation
Warby Parker
MOOG
Pacific Northwest Wonderland
Madewell
Bonneville
Lollapalooza
Sennheiser
Pro Tools
Hot Topic
Free People
Urban Outfitters
Brand | Category | Score |
---|---|---|
Live Nation | 23.91 | |
Warby Parker | 19.43 | |
MOOG | 15.08 | |
Pacific Northwest Wonderland | 10.70 | |
Madewell | 10.31 | |
Bonneville | 8.90 | |
Lollapalooza | 8.83 | |
Sennheiser | 8.47 | |
Pro Tools | 7.42 | |
Hot Topic | 5.88 | |
Free People | 5.76 | |
Urban Outfitters | 5.52 | |
Anthropologie | 5.28 | |
Coors | 5.27 | |
Oculus | 5.16 | |
Ableton | 5.06 | |
Paramount Pictures | 4.99 | |
Spotify Music | 4.78 | |
The Home Depot | 4.64 | |
NHL | 4.60 | |
Coachella | 4.40 | |
Verizon | 4.38 | |
Pilsner Urquell | 4.19 | |
Showtime | 4.18 | |
Taco Bell | 4.00 | |
Columbia Pictures | 3.95 | |
Gatorade | 3.75 | |
Kodak | 3.74 | |
Kickstarter | 3.72 | |
Lululemon Athletica | 3.65 | |
PetSmart | 3.63 | |
NORDSTROM | 3.61 | |
Comedy Central | 3.55 | |
Summit Entertainment | 3.55 | |
Budweiser | 3.50 | |
Final Fantasy | 3.45 | |
Heinz | 3.38 | |
Fujifilm | 3.36 | |
Carhartt | 3.29 | |
Polaroid | 3.24 | |
Guinness | 3.22 | |
Emporium | 3.20 | |
Leica | 3.19 | |
Dr. Martens | 3.10 | |
Target | 3.09 | |
BBC | 2.98 | |
Airbnb | 2.92 | |
SoundCloud | 2.83 | |
Nintendo | 2.79 | |
Star Wars | 2.79 |
Official Profiles
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LoginArtist: Death Cab for Cutie
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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