Deana Carter

Deana Carter — country artist from US.

Deana Carter, the daughter of Nashville studio guitarist Fred Carter, Jr., defied expectations by rising to country music stardom with her 1996 debut album,…

Influence: 59.96% Fanbase: 41.59% Trending: 69.14% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.56% • Very Strong

As of 2025-08-21

167,348

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:47:47 UTC

Genres

countrycountrycontemporary countrycountry dawn

Biography

Deana Carter, the daughter of Nashville studio guitarist Fred Carter, Jr., defied expectations by rising to country music stardom with her 1996 debut album, Did I Shave My Legs for This? Despite starting her musical career late, Carter's unique blend of country and folk influences garnered critical acclaim and commercial success. Following her initial success, Carter continued to release albums that showcased her songwriting skills and musical versatility.

After facing initial challenges in securing a record contract, Carter eventually signed with Capitol Nashville and released her debut album, featuring six of her own songs. Subsequent albums such as Everything's Gonna Be Alright and I'm Just a Girl further showcased Carter's talents as a singer-songwriter. Despite taking a break from recording to focus on songwriting, Carter experienced success with the song "You and Tequila," recorded by Kenny Chesney and Grace Potter. Carter's continued passion for music led her to form her own label, Little Nuggett Records, and release Southern Way of Life in 2014.

Top Brand Affinities

Report Date: 2025-08-21

Deana Carter is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily female (66%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (116 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Amazon Music, Houston Livestock Show and Rodeo, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deana Carter score 0.23% — Low bucket.

Brand: Live NationBrand: Amazon MusicBrand: Houston Livestock Show and Rodeo

Followers:167,348

Engagements:383

Rate:0.2%

Posts:2,563

Avg Likes:379

Avg Comments:16

Avg Views:116

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 167,348 · Engagements 383 · Rate 0.2% Posts 2,563 · Views 116 · Avg Likes 379 · Avg Comments 16 · Avg Views 116	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 27% 35-44: 20% 45-64: 16%	Largest: 25-34 (33%); next: 18-24 (27%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (75%) CANADA (6%) UNITED KINGDOM (2%) BRAZIL (2%) PHILIPPINES (2%)	Top regions: UNITED STATES (75%), CANADA (6%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 361 avg likes/post · Youtube: 116 avg views/post	Best reach: Youtube 116 avg views; best engagement: Instagram 361 avg likes

Top Brand Affinities

Live Nation

Score: 27.56

Amazon Music

Score: 22.11

Houston Livestock Show and Rodeo

Score: 19.62

Miller Lite

Score: 18.90

Ariat

Score: 17.97

Dancing with the Stars

Score: 15.88

Kroger

Score: 14.64

Margaritaville

Score: 13.03

NBC

Score: 12.96

iHeartRadio Music Awards

Score: 11.68

Publix

Score: 11.62

Lowe's

Score: 10.67

Brand	Category	Score
Live Nation		27.56
Amazon Music		22.11
Houston Livestock Show and Rodeo		19.62
Miller Lite		18.90
Ariat		17.97
Dancing with the Stars		15.88
Kroger		14.64
Margaritaville		13.03
NBC		12.96
iHeartRadio Music Awards		11.68
Publix		11.62
Lowe's		10.67
Delta		9.59
Influenster		8.61
Barbie		7.93
FOX		7.79
Busch		7.69
Chick-fil-A		7.56
Verizon		7.48
Coors		7.48
Walmart		7.12
Younique		7.06
Walgreens		7.04
T.J. Maxx		6.53
American Eagle		6.41
MamaBear		6.17
Macy's		6.17
Taco Bell		6.03
Target		5.80
Bud Light		5.75
Carhartt		5.68
HomeGoods		5.45
Anthropologie		5.44
Free People		5.19
Paramount Pictures		5.18
Steve Madden		5.05
PetSmart		4.86
Spotify Music		4.82
NHL		4.80
The Home Depot		4.78
Budweiser		4.70
ESPN		4.45
Bentley		4.39
NFL		4.38
ABC		4.27
Columbia Pictures		4.24
Holden		3.80
FedEx		3.78
Jeep		3.73
OLD NAVY		3.68