Dean Martin Brand Affinity ranks highest Lucasfilm at 16.71% . Very Strong. Score DMDB 69.13% | Fanbase 56.33%

Dean Martin — pop artist from US.

Dean Martin, born Dino Paul Crocetti on June 7, 1917 in Steubenville, Ohio, began his entertainment career as a crooner after a brief stint as a boxer and…

Dean Martin

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc6-b9bf-42e6-9757-a0369fe50396

Find Artist

Genres

poppopadult standardseasy listeningmainstream popjazz & standardsloungevocal jazzbig band jazz

Influential: 69.13% Fanbase: 56.33% Trending: 75.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lucasfilm • 16.71% • Very Strong

As of 2025-09-09

258,909

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.13% | Fanbase 56.33% | Trending 75.52% | CAREER STAGE: MAINSTREAM

Biography

Dean Martin, born Dino Paul Crocetti on June 7, 1917 in Steubenville, Ohio, began his entertainment career as a crooner after a brief stint as a boxer and croupier. Teaming up with Jerry Lewis in the late 1940s, they quickly rose to fame as a popular comedy duo, starring in numerous films together before parting ways in 1956. Martin then found success as a solo artist, releasing hit singles like "That's Amore" and "Volare," and hosting his own television variety show.

As a member of the Rat Pack alongside Frank Sinatra, Sammy Davis, Jr., and others, Martin became an iconic figure of the entertainment world in the 1950s and 1960s. Despite his success in music, film, and television, Martin remained elusive and detached from his own fame. His career continued to thrive through the 1960s and 1970s, with successful projects in music, television, and film, but his health declined in the late '70s. Martin passed away on Christmas Day in 1995, leaving behind a lasting legacy as a versatile entertainer.

Report Date: 2025-09-09

Dean Martin speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. Composition is heavily male (70%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (43,900 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Lucasfilm, NBC, Warner Bros, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dean Martin score 1.87% — Moderate bucket.

Brand: LucasfilmBrand: NBCBrand: Warner Bros

Followers:258,909

Engagements:4,834

Rate:1.9%

Posts:453

Avg Likes:4,553

Avg Comments:36

Avg Views:43,900

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 258,909 · Engagements 4,834 · Rate 1.9% Posts 453 · Views 43,900 · Avg Likes 4,553 · Avg Comments 36 · Avg Views 43,900	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 29% 35-44: 18% 45-64: 14%	Largest: 25-34 (36%); next: 18-24 (29%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (40%) SOUTH AFRICA (9%) UNITED KINGDOM (6%) NIGERIA (5%) ITALY (3%)	Top regions: UNITED STATES (40%), SOUTH AFRICA (9%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 2,789 avg likes/post · Tiktok: 43,900 avg views/post	Best reach: Tiktok 43,900 avg views; best engagement: Instagram 2,789 avg likes

Top Brand Affinities

Lucasfilm

Score: 16.71

NBC

Score: 9.13

Warner Bros

Score: 8.95

Fallout

Score: 7.21

DeLorean Motor Company

Score: 7.03

Hasbro

Score: 6.39

Paramount Pictures

Score: 5.74

Margaritaville

Score: 4.91

Sega

Score: 4.82

Nixon

Score: 4.80

Aston Martin

Score: 4.30

Coors

Score: 4.19

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Top Brand Affinities

Brand	Category	Score
Lucasfilm		16.71
NBC		9.13
Warner Bros		8.95
Fallout		7.21
DeLorean Motor Company		7.03
Hasbro		6.39
Paramount Pictures		5.74
Margaritaville		4.91
Sega		4.82
Nixon		4.80
Aston Martin		4.30
Coors		4.19
Gillette		4.06
Omega		3.87
Bethesda Softworks		3.86
Heinz		3.82
Columbia Pictures		3.80
Summit Entertainment		3.74
Holden		3.72
Jack Daniels		3.57
BBC		3.55
American Eagle		3.54
Cadillac		3.47
Harrods		3.43
Universal		3.39
Martini		3.35
ESPN		3.29
Campari		3.29
Hilton		3.25
Snoopy And The Peanuts Gang		3.23
AMC		3.13
Pixar		3.12
Alfa Romeo		3.10
Rolls-Royce		3.09
Transformers		3.08
Leica		3.08
MTV		3.00
Guinness		2.95
Chrysler		2.91
Aperol		2.89
Nickelodeon		2.84
Polo Ralph Lauren		2.83
Star Wars		2.82
NHL		2.68
Dolce & Gabbana		2.63
NFL		2.58
Bellagio		2.55
Spotify Music		2.55
Ferrari		2.49
Jaguar		2.40