Dean Lewis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
13,103,273
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:32:01 UTC
Genres
Biography
Dean Lewis indexes high with fans in the 18-24 range in UNITED STATES, INDIA, INDONESIA. The skew is heavily female (55%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 588,150 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Vegemite, Kmart, Lollapalooza, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Dean Lewis when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,103,273 · Engagements 130,493 · Rate 1.0% Posts 3,295 · Views 655,409 · Avg Likes 121,905 · Avg Comments 3,501 · Avg Views 655,409 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 28% 13-17: 9% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (28%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (19%) INDIA (7%) INDONESIA (7%) AUSTRALIA (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (19%), INDIA (7%), INDONESIA (7%) |
| Platform Engagement | Instagram: 64,574 avg likes/post · Tiktok: 588,150 avg views/post · Youtube: 67,259 avg views/post | Best reach: Tiktok 588,150 avg views; best engagement: Instagram 64,574 avg likes |
Top Brand Affinities
Vegemite
Kmart
Lollapalooza
Tomorrowland
Billabong
Ableton
Sunnies Studios
ABC
NBC
Urban Outfitters
Cadbury
Showtime
| Brand | Category | Score |
|---|---|---|
| Vegemite | 11.92 | |
| Kmart | 8.86 | |
| Lollapalooza | 5.35 | |
| Tomorrowland | 4.84 | |
| Billabong | 4.29 | |
| Ableton | 4.28 | |
| Sunnies Studios | 4.03 | |
| ABC | 3.19 | |
| NBC | 3.10 | |
| Urban Outfitters | 3.04 | |
| Cadbury | 3.02 | |
| Showtime | 2.95 | |
| Coachella | 2.93 | |
| Hennessy | 2.93 | |
| Polaroid | 2.77 | |
| Babybump | 2.76 | |
| Spotify Music | 2.72 | |
| Lush | 2.71 | |
| Emporium | 2.54 | |
| Aperol | 2.53 | |
| Crocs | 2.42 | |
| Michael Kors | 2.33 | |
| Under Armour | 2.32 | |
| Geocaching | 2.28 | |
| SoundCloud | 2.26 | |
| McLaren | 2.12 | |
| CBS Television Studios | 2.11 | |
| Dr. Martens | 2.07 | |
| Harley-Davidson | 2.00 | |
| Primark | 1.99 | |
| Guinness | 1.94 | |
| Converse | 1.88 | |
| CBS | 1.87 | |
| Jeep | 1.86 | |
| Beats Electronics | 1.83 | |
| ASOS | 1.81 | |
| Hollister Co | 1.79 | |
| Paramount Pictures | 1.74 | |
| Polo Ralph Lauren | 1.72 | |
| Victoria's Secret | 1.68 | |
| Chrysler | 1.67 | |
| shein | 1.67 | |
| Too Faced Cosmetics | 1.66 | |
| H&M | 1.66 | |
| Target | 1.65 | |
| Vans | 1.61 | |
| Guess | 1.61 | |
| Jaguar | 1.60 | |
| Bellagio | 1.58 | |
| Ducati | 1.57 |
Official Profiles
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LoginArtist: Dean Lewis
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 22,152,368
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
18,243,067 | 82.35% |
| [+] |
|
2,764,721 | 12.48% |
| [+] |
|
848,634 | 3.83% |
| [+] |
|
284,811 | 1.29% |
| [+] |
|
11,135 | 0.05% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-05 14:30 UTC | Dean Lewis, Henry Moodie | Ogden Theatre | Denver, United States | |
| 2026-01-08 02:30 UTC | Dean Lewis | The Complex | Salt Lake City, United States | |
| 2026-01-10 03:30 UTC | Dean Lewis, Henry Moodie | Marquee Theatre | Tempe, United States | |
| 2026-01-11 02:30 UTC | Dean Lewis | The Sound | Del Mar, United States | |
| 2026-01-13 02:30 UTC | Dean Lewis, Henry Moodie | House of Blues New Orleans | New Orleans, United States | |
| 2026-01-15 02:30 UTC | Dean Lewis | The Bellwether | Los Angeles, United States | |
| 2026-01-16 02:30 UTC | Dean Lewis, Matt Hansen | The Regency Ballroom | San Francisco, United States | |
| 2026-01-18 03:30 UTC | Dean Lewis | Roseland Theater | Portland, United States | |
| 2026-01-20 04:30 UTC | Dean Lewis | Showbox SoDo | Seattle, United States | |
| 2026-01-21 03:30 UTC | Dean Lewis, Matt Hansen | The Orpheum | Vancouver, Canada | |
| 2026-01-23 02:30 UTC | Dean Lewis | Grey Eagle Event Centre | Redwood Meadows, Canada | |
| 2026-01-24 02:30 UTC | Dean Lewis | Midway | Edmonton, Canada | |
| 2026-01-28 03:30 UTC | Dean Lewis, Matt Hansen, Henry Moodie | Burton Cummings Theatre | Winnipeg, Canada | |
| 2026-01-30 02:30 UTC | Dean Lewis, Matt Hansen | Palace Theatre | City of Albany, United States | |
| 2026-01-31 02:30 UTC | Dean Lewis, Matt Hansen | Chicago Theatre | Chicago, United States | |
| 2026-02-03 02:30 UTC | Dean Lewis | HISTORY | Toronto, Canada | |
| 2026-02-05 02:30 UTC | Dean Lewis | Southam Hall - Nac | Ottawa, Canada | |
| 2026-02-05 04:00 UTC | Dean Lewis, Matt Hansen, Henry Moodie | National Arts Centre | Ottawa, Canada | |
| 2026-02-06 02:30 UTC | Dean Lewis | Place Bell | Laval, Canada | |
| 2026-02-08 02:30 UTC | Dean Lewis | Imperial Bell | Québec, Canada | |
| 2026-02-09 02:30 UTC | Dean Lewis | Imperial Bell | Québec, Canada |















