Dean Lewis Brand Affinity ranks highest Efteling at 18.25% . Very Strong. Score DMDB 77.72% | Fanbase 65.87%

Dean Lewis — pop artist from AU.

Dean Lewis is an Australian songwriter known for his genuine approach to writing music inspired by personal experiences. He released his third album, "The…

Dean Lewis

Superstar

Country: AU | Gender: male | Artist ID: 11e81bd2-5803-ea82-862e-a0369fe50396

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Genres

poppoppost-teen popaustralian popindie cafe popmainstream poprockpop rockalternativealt zfolk & traditionalsinger/songwriter

Influential: 77.72% Fanbase: 65.87% Trending: 83.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 18.25% • Very Strong

As of 2025-09-09

12,793,394

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.72% | Fanbase 65.87% | Trending 83.65% | CAREER STAGE: SUPERSTAR

Biography

Dean Lewis is an Australian songwriter known for his genuine approach to writing music inspired by personal experiences. He released his third album, "The Epilogue," and can be found on Instagram under the handle @deanlewis. Thank you for your support and for listening to his music.

Report Date: 2025-09-09

Dean Lewis indexes high with fans in the 18-24 range in UNITED STATES, INDIA, INDONESIA. The skew is heavily female (55%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 464,300 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Efteling, Vegemite, Qantas, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Dean Lewis when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dean Lewis score 0.67% — Low bucket.

Brand: EftelingBrand: VegemiteBrand: Qantas

Followers:12,793,394

Engagements:86,215

Rate:0.7%

Posts:3,264

Avg Likes:78,916

Avg Comments:3,044

Avg Views:531,559

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,793,394 · Engagements 86,215 · Rate 0.7% Posts 3,264 · Views 531,559 · Avg Likes 78,916 · Avg Comments 3,044 · Avg Views 531,559	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 28% 13-17: 9% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (28%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (19%) INDIA (7%) INDONESIA (7%) AUSTRALIA (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (19%), INDIA (7%), INDONESIA (7%)
Platform Engagement	Instagram: 31,585 avg likes/post · Tiktok: 464,300 avg views/post · Youtube: 67,259 avg views/post	Best reach: Tiktok 464,300 avg views; best engagement: Tiktok 44,400 avg likes

Top Brand Affinities

Efteling

Score: 18.25

Vegemite

Score: 15.01

Qantas

Score: 8.72

Kmart

Score: 7.39

Lollapalooza

Score: 6.25

Billabong

Score: 4.43

Sunnies Studios

Score: 4.29

Tomorrowland

Score: 4.27

NBC

Score: 4.24

iHeartRadio Music Awards

Score: 3.88

ABC

Score: 3.63

Geocaching

Score: 2.97

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Top Brand Affinities

Brand	Category	Score
Efteling		18.25
Vegemite		15.01
Qantas		8.72
Kmart		7.39
Lollapalooza		6.25
Billabong		4.43
Sunnies Studios		4.29
Tomorrowland		4.27
NBC		4.24
iHeartRadio Music Awards		3.88
ABC		3.63
Geocaching		2.97
Showtime		2.92
Cadbury		2.79
Spotify Music		2.78
Coachella		2.77
ASOS		2.57
Fila		2.50
CBS Television Studios		2.36
Lululemon Athletica		2.23
H&M		2.21
Aperol		2.20
CBS		2.20
SoundCloud		2.19
The North Face		2.11
Primark		2.11
Busch		2.10
McLaren		2.10
Polaroid		2.05
Guess		1.96
Guinness		1.95
Warner Bros		1.94
Airbnb		1.93
Victoria's Secret		1.88
Cartier		1.88
Gymshark		1.72
Lush		1.62
Vans		1.61
Chrysler		1.56
Target		1.56
Converse		1.54
Urban Decay Cosmetics		1.52
Too Faced Cosmetics		1.49
Walt Disney		1.46
HBO		1.45
Levi's		1.43
GoPro		1.42
Pepsi		1.42
The Olympic Games		1.40
Los Angeles Lakers		1.36