Dean Brody

Dean Brody

Country: US | Gender: male

Influence: 56.08% Fanbase: 35.93% Trending: 66.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 74.81% • Very Strong

As of 2025-08-21

139,885

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:55:45 UTC

Genres

countrycountrycontemporary countrycountry roadcanadian contemporary countrycanadian countryfolk & traditionalmodern country rock

Biography

Dean, a Canadian country artist, rose to fame with his debut single "Brothers" in 2008, garnering 34 Top-10 singles, 18 CCMA Awards, 2 JUNOs, and over 425 million global streams. He holds the title of the most consumed Canadian country artist since 2020. Dean's success extends to sold-out arena shows, headlining major music festivals, and holding a 7-year residency at Toronto's Budweiser Stage. In addition to his music career, Dean is involved in philanthropy through The Dean Brody Foundation. Learn more at https://www.deanbrody.com/.

Dean Brody Marketing Affinity & Brand Fit Data

Report Date: 2025-08-21

Dean Brody engages 18-24 & 25-34 audiences with repeatable results in CANADA, UNITED STATES, UNITED KINGDOM. The fan base skews heavily male (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (6,830 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Scotiabank, Tim Hortons, Hudson's Bay, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Dean Brody score 0.58%Low bucket.
Brand: ScotiabankBrand: Tim HortonsBrand: Hudson's Bay
Followers:139,885
Engagements:811
Rate:0.6%
Posts:872
Views:6,830
Avg Likes:793
Avg Comments:34
Avg Views:6,830

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 139,885 · Engagements 811 · Rate 0.6%
Posts 872 · Views 6,830 · Avg Likes 793 · Avg Comments 34 · Avg Views 6,830
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 39%
25-34: 31%
35-44: 15%
45-64: 11%
Largest: 18-24 (39%); next: 25-34 (31%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries CANADA (46%)
UNITED STATES (29%)
UNITED KINGDOM (3%)
FRANCE (3%)
AUSTRALIA (3%)
Top regions: CANADA (46%), UNITED STATES (29%), UNITED KINGDOM (3%)
Platform Engagement Instagram: 627 avg likes/post · Youtube: 6,830 avg views/post Best reach: Youtube 6,830 avg views; best engagement: Instagram 627 avg likes

Top Brand Affinities

Scotiabank
Score: 74.81
Tim Hortons
Score: 48.61
Hudson's Bay
Score: 47.52
Arctic Cat
Score: 39.24
Live Nation
Score: 30.98
Ariat
Score: 27.36
RAM Trucks
Score: 27.16
Air Canada
Score: 22.92
NHL
Score: 22.39
FabFitFun
Score: 19.90
Budweiser
Score: 18.15
Bud Light
Score: 14.79
Brand Category Score
Scotiabank 74.81
Tim Hortons 48.61
Hudson's Bay 47.52
Arctic Cat 39.24
Live Nation 30.98
Ariat 27.36
RAM Trucks 27.16
Air Canada 22.92
NHL 22.39
FabFitFun 19.90
Budweiser 18.15
Bud Light 14.79
Stihl 14.24
GMC 13.59
Barstool Sports 11.35
Arbonne 11.13
MamaBear 9.51
Coors 8.94
Carhartt 8.89
Influenster 8.86
Amazon Music 8.83
Lululemon Athletica 8.14
Margaritaville 7.23
Younique 6.84
Dodge 6.37
Baileys 5.95
iHeartRadio Music Awards 5.11
Iberostar Hotels & Resorts 4.95
Pilsner Urquell 4.94
Costco 4.76
The Home Depot 4.59
Under Armour 4.52
Geocaching 4.05
Kate Spade 4.03
OLD NAVY 4.03
Jack Daniels 4.02
Babybump 3.97
Jeep 3.84
NBC 3.81
Showtime 3.81
PetSmart 3.71
Monster Beverage 3.60
Chevrolet 3.59
Bentley 3.55
American Eagle 3.52
ABC 3.51
Ford 3.48
The Olympic Games 3.04
Walmart 2.94
Tupperware Brands 2.85

Official Profiles

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Artist: Dean Brody

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 02:25:58 Where'd You Learn How To Do That CFQX-FM Winnipeg, MB, CA 87
2025-08-22 00:33:54 Drink Around CFQX-FM Winnipeg, MB, CA 110
2025-08-22 00:33:45 Right Round Here CFQX-FM Winnipeg, MB, CA 3
2025-08-22 00:14:14 Bring Down the House CJBX-FM [BX93] London, ON, CA 205
2025-08-22 00:11:48 Bring Down the House CICX-FM Barrie, ON, CA 202
2025-08-22 00:04:44 Black Sheep Country 105 Thunder Bay, ON, CA 186

Popularity (2025-10-07)

Platform%
No data.

Trending Artist