DEADLETTER
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
27,236
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 16:55:26 UTC
Genres
Biography
DEADLETTER cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, UNITED STATES, FRANCE. A heavily male (69%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 20,128 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Fred Perry, Ann Demeulemeester, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,236 · Engagements 1,353 · Rate 5.0% Posts 286 · Views 21,115 · Avg Likes 1,330 · Avg Comments 29 · Avg Views 21,115 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 31% 25-34: 31% 35-44: 17% 45-64: 17% |
Largest: 18-24 (31%); next: 25-34 (31%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED KINGDOM (81%) UNITED STATES (4%) FRANCE (2%) JAPAN (2%) SPAIN (2%) |
Top regions: UNITED KINGDOM (81%), UNITED STATES (4%), FRANCE (2%) |
| Platform Engagement | Instagram: 915 avg likes/post · Tiktok: 987 avg views/post · Youtube: 20,128 avg views/post | Best reach: Youtube 20,128 avg views; best engagement: Instagram 915 avg likes |
Top Brand Affinities
Fred Perry
Ann Demeulemeester
Mixcloud
Vivienne Westwood
Vauxhall
Tate Modern
Morrisons
Akai
Stella McCartney
Dr. Martens
SoundCloud
Sainsbury's
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 79.16 | |
| Ann Demeulemeester | 70.37 | |
| Mixcloud | 53.35 | |
| Vivienne Westwood | 17.28 | |
| Vauxhall | 15.32 | |
| Tate Modern | 11.74 | |
| Morrisons | 11.26 | |
| Akai | 11.02 | |
| Stella McCartney | 10.73 | |
| Dr. Martens | 9.81 | |
| SoundCloud | 9.74 | |
| Sainsbury's | 8.97 | |
| Marni | 8.66 | |
| Kodak | 8.33 | |
| Guinness | 8.31 | |
| Spotify Music | 8.16 | |
| Miu Miu | 8.13 | |
| Efteling | 8.00 | |
| Carlsberg | 7.88 | |
| Pro Tools | 7.51 | |
| Loewe | 7.26 | |
| BBC | 6.81 | |
| Tesco | 6.47 | |
| Polaroid | 6.35 | |
| Olympus | 6.14 | |
| Maison Margiela | 5.95 | |
| Selfridges | 5.95 | |
| Showtime | 5.69 | |
| ASOS | 5.64 | |
| Clarks | 5.51 | |
| Lollapalooza | 5.06 | |
| Haribo | 5.00 | |
| Alexander McQueen | 4.50 | |
| Ableton | 4.48 | |
| Fujifilm | 4.36 | |
| Urban Outfitters | 4.11 | |
| Aperol | 3.68 | |
| Sunnies Studios | 3.26 | |
| Leica | 3.26 | |
| Carhartt | 3.25 | |
| Emporium | 3.02 | |
| BALMAIN | 2.97 | |
| Tinder | 2.96 | |
| Lush | 2.94 | |
| Vogue | 2.90 | |
| Baileys | 2.81 | |
| Stüssy | 2.76 | |
| Columbia Pictures | 2.73 | |
| Christian Louboutin | 2.55 | |
| Burberry | 2.44 |
Official Profiles
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LoginArtist: DEADLETTER
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Total Streams
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Radio Spins (2025-10-08)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-07)
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