Dead Letter Circus

Dead Letter Circus

Country: AU | Artist ID: 11e81bbb-9081-670c-98bc-a0369fe50396

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Genres

rockrockaustralian alternative rockprogressive rockalternative rockmetaldjent
Influential: 51.42% Fanbase: 29.92% Trending: 62.17%
Report Date: 2025-08-21

0

Total Streams

26,857

Social Media Followers

00:00:00

Hours Airplay

Scores

Score: DMDB 51.42% | Fanbase 29.92% | Trending 62.17% | CAREER STAGE: MID_LEVEL

Biography

Australian alternative rock band Dead Letter Circus burst onto the music scene in 2010 with their highly successful debut album This Is the Warning. Influenced by bands like Faith No More, Muse, and Radiohead, the Brisbane-based group quickly gained popularity with hits like "Disconnect and Apply" from their self-titled EP and "Next in Line" from their second EP. Signed to Warner Music, the band continued their success with the release of Catalyst Fire in 2013 and Aesthesis in 2015, both peaking at number two on the Australian albums chart. Their acoustic EP Stand Apart and the album The Endless Mile, featuring stripped-down versions of their songs, showcased their versatility and musical depth.

Despite lineup changes over the years, Dead Letter Circus has remained a prominent force in the Australian rock scene, captivating audiences with their progressive rock sound and emotionally-charged lyrics. With a string of successful releases and a dedicated fan base, the band continues to push boundaries and evolve their musical style, solidifying their status as one of the country's most respected rock acts.

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Report Date: 2025-08-21

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Dead Letter Circus score 2.00%Strong bucket.
Brand: Ampeg Brand: Virgin Australia Brand: Telstra
Followers:26,857
Engagements:538
Rate:2.0%
Posts:504
Views:28,122
Avg Likes:517
Avg Comments:34
Avg Views:28,122

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 26,857 · Engagements 538 · Rate 2.0%
Posts 504 · Views 28,122 · Avg Likes 517 · Avg Comments 34 · Avg Views 28,122
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 25-34: 47%
18-24: 33%
35-44: 13%
45-64: 4%
Largest: 25-34 (47%); next: 18-24 (33%)
Gender Split Female: 20%
Male: 80%
Non-binary/Other: 0%
Skews male (80%)
Top Countries AUSTRALIA (24%)
UNITED STATES (22%)
UNITED KINGDOM (4%)
BRAZIL (4%)
INDIA (4%)
Top regions: AUSTRALIA (24%), UNITED STATES (22%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 314 avg likes/post · Youtube: 28,122 avg views/post Best reach: Youtube 28,122 avg views; best engagement: Instagram 314 avg likes

Top Brand Affinities

Ampeg
Score: 64.77
Virgin Australia
Score: 44.42
Telstra
Score: 37.32
Pro Tools
Score: 36.53
Sennheiser
Score: 30.31
Vegemite
Score: 28.81
Akg
Score: 28.32
MOOG
Score: 26.94
Qantas
Score: 26.21
Live Nation
Score: 21.67
Kmart
Score: 15.77
Holden
Score: 13.89
Top Brand Affinities
Brand Category Score
Ampeg 64.77
Virgin Australia 44.42
Telstra 37.32
Pro Tools 36.53
Sennheiser 30.31
Vegemite 28.81
Akg 28.32
MOOG 26.94
Qantas 26.21
Live Nation 21.67
Kmart 15.77
Holden 13.89
A.P.C. 10.92
Woolworths 10.39
Ableton 10.01
Amazon Music 9.21
Spotify Music 7.39
Sunnies Studios 6.28
New Line Cinema 5.94
Fallout 5.32
Billabong 4.51
Kickstarter 4.32
Showtime 4.13
UberEATS 4.12
Beats Electronics 3.88
Comedy Central 3.74
Bethesda Softworks 3.63
Mortal Kombat 3.62
Monster Beverage 3.59
Lush 3.57
Jack Daniels 3.41
SoundCloud 3.33
The Witcher 3.21
NHL 3.20
Star Wars 3.20
Emporium 3.16
GoPro 2.96
Yamaha 2.95
Martini 2.88
BALMAIN 2.84
Lego 2.84
MTV 2.83
Omega 2.82
Nintendo 2.80
Dr. Martens 2.79
Paramount Pictures 2.78
Sony 2.66
Nickelodeon 2.64
Guinness 2.63
Columbia Pictures 2.63

Total Streams (2025-08-23)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-23)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-22)

Platform%
No data.

Daily Report: 2025-08-21 ? 2025-08-22

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-212025-08-22Change
Popularity Change (%)
Platform2025-08-212025-08-22Change
Streaming Audience Growth
Platform2025-08-212025-08-22Change
Radio Airplay Change (min)
Song2025-08-212025-08-22Change
Streams & Royalties
Metric2025-08-212025-08-22Change
Streams00+0
Royalties$0.00$0.00+0.00