Dead Letter Circus

Dead Letter Circus — rock artist from AU.

Australian alternative rock band Dead Letter Circus burst onto the music scene in 2010 with their highly successful debut album This Is the Warning. Influenced…

Influence: 51.42% Fanbase: 29.92% Trending: 62.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 64.77% • Very Strong

As of 2025-08-21

26,857

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:43:03 UTC

Genres

rockrockaustralian alternative rockprogressive rockalternative rockmetaldjent

Biography

Australian alternative rock band Dead Letter Circus burst onto the music scene in 2010 with their highly successful debut album This Is the Warning. Influenced by bands like Faith No More, Muse, and Radiohead, the Brisbane-based group quickly gained popularity with hits like "Disconnect and Apply" from their self-titled EP and "Next in Line" from their second EP. Signed to Warner Music, the band continued their success with the release of Catalyst Fire in 2013 and Aesthesis in 2015, both peaking at number two on the Australian albums chart. Their acoustic EP Stand Apart and the album The Endless Mile, featuring stripped-down versions of their songs, showcased their versatility and musical depth.

Despite lineup changes over the years, Dead Letter Circus has remained a prominent force in the Australian rock scene, captivating audiences with their progressive rock sound and emotionally-charged lyrics. With a string of successful releases and a dedicated fan base, the band continues to push boundaries and evolve their musical style, solidifying their status as one of the country's most respected rock acts.

Top Brand Affinities

Report Date: 2025-08-21

Dead Letter Circus has momentum with 25-34 & 18-24 audiences—particularly in AUSTRALIA, UNITED STATES, UNITED KINGDOM. A heavily male (80%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 28,122 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ampeg, Virgin Australia, Telstra signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dead Letter Circus score 2.00% — Strong bucket.

Brand: AmpegBrand: Virgin AustraliaBrand: Telstra

Followers:26,857

Engagements:538

Rate:2.0%

Posts:504

Avg Likes:517

Avg Comments:34

Avg Views:28,122

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,857 · Engagements 538 · Rate 2.0% Posts 504 · Views 28,122 · Avg Likes 517 · Avg Comments 34 · Avg Views 28,122	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 33% 35-44: 13% 45-64: 4%	Largest: 25-34 (47%); next: 18-24 (33%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	AUSTRALIA (24%) UNITED STATES (22%) UNITED KINGDOM (4%) BRAZIL (4%) INDIA (4%)	Top regions: AUSTRALIA (24%), UNITED STATES (22%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 314 avg likes/post · Youtube: 28,122 avg views/post	Best reach: Youtube 28,122 avg views; best engagement: Instagram 314 avg likes

Top Brand Affinities

Ampeg

Score: 64.77

Virgin Australia

Score: 44.42

Telstra

Score: 37.32

Pro Tools

Score: 36.53

Sennheiser

Score: 30.31

Vegemite

Score: 28.81

Akg

Score: 28.32

MOOG

Score: 26.94

Qantas

Score: 26.21

Live Nation

Score: 21.67

Kmart

Score: 15.77

Holden

Score: 13.89

Brand	Category	Score
Ampeg		64.77
Virgin Australia		44.42
Telstra		37.32
Pro Tools		36.53
Sennheiser		30.31
Vegemite		28.81
Akg		28.32
MOOG		26.94
Qantas		26.21
Live Nation		21.67
Kmart		15.77
Holden		13.89
A.P.C.		10.92
Woolworths		10.39
Ableton		10.01
Amazon Music		9.21
Spotify Music		7.39
Sunnies Studios		6.28
New Line Cinema		5.94
Fallout		5.32
Billabong		4.51
Kickstarter		4.32
Showtime		4.13
UberEATS		4.12
Beats Electronics		3.88
Comedy Central		3.74
Bethesda Softworks		3.63
Mortal Kombat		3.62
Monster Beverage		3.59
Lush		3.57
Jack Daniels		3.41
SoundCloud		3.33
The Witcher		3.21
NHL		3.20
Star Wars		3.20
Emporium		3.16
GoPro		2.96
Yamaha		2.95
Martini		2.88
BALMAIN		2.84
Lego		2.84
MTV		2.83
Omega		2.82
Nintendo		2.80
Dr. Martens		2.79
Paramount Pictures		2.78
Sony		2.66
Nickelodeon		2.64
Guinness		2.63
Columbia Pictures		2.63