Dead Can Dance

Dead Can Dance — rock artist from AU.

Formed in Melbourne in 1981 by Brendan Perry and Lisa Gerrard, Dead Can Dance blends European folk, ambient pop, and worldbeat influences to create a unique…

Influence: 61.04% Fanbase: 47.58% Trending: 67.77% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 37.14% • Very Strong

As of 2025-08-21

236,328

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:41:00 UTC

Genres

rockdark waveethereal waveclassical, ensemble & operaneoclassical darkwavefolk & traditionalmedieval folk

Biography

Formed in Melbourne in 1981 by Brendan Perry and Lisa Gerrard, Dead Can Dance blends European folk, ambient pop, and worldbeat influences to create a unique sound. After relocating to London and signing with 4AD in the early 1980s, the duo released a series of acclaimed albums, including the popular compilation A Passage in Time in 1991. The band ceased operations in 1998 but reunited in 2005 for a tour and officially re-formed in 2012, releasing their 12th studio album Anastasis and later Dionysus in 2018.

Drawing inspiration from European folk traditions and religious practices, Dead Can Dance's music reflects a blend of secular and spiritual influences. Their album Dionysus, released in 2018, was inspired by ancient spring and harvest festivals rooted in Dionysian religious practices across Europe. Following its release, the duo embarked on their largest European tour yet in 2019, titled 'A Celebration - Life & Works 1980 - 2019,' performing their most beloved songs across 26 shows.

Top Brand Affinities

Report Date: 2025-08-21

Dead Can Dance reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, FRANCE, BRAZIL. The demographic tilt is heavily male (63%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,441,256 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to MOOG, Mixcloud, Akai suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dead Can Dance score 6.00% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Akai

Followers:236,328

Engagements:14,174

Rate:6.0%

Posts:314

Avg Likes:13,862

Avg Comments:429

Avg Views:1,441,256

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 236,328 · Engagements 14,174 · Rate 6.0% Posts 314 · Views 1,441,256 · Avg Likes 13,862 · Avg Comments 429 · Avg Views 1,441,256	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 35-44: 26% 18-24: 20% 45-64: 16%	Largest: 25-34 (36%); next: 35-44 (26%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (18%) FRANCE (8%) BRAZIL (6%) MEXICO (6%) SPAIN (5%)	Top regions: UNITED STATES (18%), FRANCE (8%), BRAZIL (6%)
Platform Engagement	Instagram: 2,409 avg likes/post · Youtube: 1,441,256 avg views/post	Best reach: Youtube 1,441,256 avg views; best engagement: Youtube 11,453 avg likes

Top Brand Affinities

MOOG

Score: 37.14

Mixcloud

Score: 14.82

Akai

Score: 10.49

Tate Modern

Score: 8.72

Ableton

Score: 7.88

Warner Bros

Score: 6.49

Vivienne Westwood

Score: 5.57

Alexander McQueen

Score: 4.80

The Witcher

Score: 4.75

Paco Rabanne

Score: 4.57

Movistar

Score: 4.47

Dr. Martens

Score: 4.14

Brand	Category	Score
MOOG		37.14
Mixcloud		14.82
Akai		10.49
Tate Modern		8.72
Ableton		7.88
Warner Bros		6.49
Vivienne Westwood		5.57
Alexander McQueen		4.80
The Witcher		4.75
Paco Rabanne		4.57
Movistar		4.47
Dr. Martens		4.14
Kickstarter		3.89
Matrix		3.89
Leica		3.82
Spotify Music		3.50
Columbia Pictures		3.24
SoundCloud		3.15
Faber-Castell		3.11
BBC		3.09
Lollapalooza		2.83
Paramount Pictures		2.70
Star Wars		2.55
Guinness		2.52
Fujifilm		2.41
HBO		2.41
Polaroid		2.40
MTV		2.32
Cafecito		2.30
Lush		2.25
Jaguar		2.21
Kodak		2.17
Lego		2.11
Vogue		2.02
Beats Electronics		2.00
Tesla Motors		1.89
Urban Decay Cosmetics		1.88
Aperol		1.79
Jack Daniels		1.69
National Geographic		1.68
Pixar		1.66
Fiat		1.63
Showtime		1.60
Transformers		1.56
Adobe		1.52
Nikon		1.49
Amazon		1.48
Etsy		1.42
Nintendo		1.41
Cadillac		1.39