Deacon Blue

Deacon Blue

Country: GB | Artist ID: 11e81bba-b920-22bc-af25-a0369fe50396

Find Artist

Genres

poppopnew romanticnew wave popsynthpopsophisti-popclassic uk popmainstream poprocknew wavescottish rockpop rock
Influential: 56.05% Fanbase: 37.66% Trending: 65.25%
Report Date: 2025-08-21

0

Total Streams

157,868

Social Media Followers

00:00:00

Hours Airplay

Scores

Score: DMDB 56.05% | Fanbase 37.66% | Trending 65.25% | CAREER STAGE: MID_LEVEL

Biography

Deacon Blue, known for their bittersweet songs that defined a generation, make a triumphant return with the release of "City of Love," their first album in over three decades. The collection of eleven new tracks is a testament to the band's unwavering belief in the power of hope, inspired by the challenges faced by those seeking refuge in foreign lands. Following a period of sporadic gigs and compilation releases, Deacon Blue's 2012 album "The Hipsters" marked a creative resurgence, propelling them back into the mainstream spotlight and prestigious venues across the UK.

With a chart-topping legacy of 7 million album sales, two number one albums, and 14 hit singles, Deacon Blue's latest offering showcases a band who have rediscovered themselves and captivated both old and new fans. Their journey from their debut album "Raintown" to "City of Love" is a testament to their enduring musical prowess and ability to resonate with audiences across generations.

Login to view Real time Streaming & Song Audience, Social media Influence, Drill Down Metrics, Global Charts Position, Radio Airplay, AI Insight and Predictive Analysis for Deacon Blue.

Sign up to Refresh Artist Data Next refresh: —
Report Date: 2025-08-21

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Deacon Blue score 1.72%Moderate bucket.
Brand: ITV Brand: Marks & Spencer Brand: Morrisons
Followers:157,868
Engagements:2,713
Rate:1.7%
Posts:1,624
Views:4,293
Avg Likes:2,700
Avg Comments:49
Avg Views:4,293

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 157,868 · Engagements 2,713 · Rate 1.7%
Posts 1,624 · Views 4,293 · Avg Likes 2,700 · Avg Comments 49 · Avg Views 4,293
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 35-44: 32%
45-64: 30%
25-34: 23%
18-24: 13%
Largest: 35-44 (32%); next: 45-64 (30%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED KINGDOM (56%)
SPAIN (10%)
UNITED STATES (5%)
PAKISTAN (4%)
AUSTRALIA (3%)
Top regions: UNITED KINGDOM (56%), SPAIN (10%), UNITED STATES (5%)
Platform Engagement Instagram: 2,532 avg likes/post · Tiktok: 2,612 avg views/post · Youtube: 1,681 avg views/post Best reach: Tiktok 2,612 avg views; best engagement: Instagram 2,532 avg likes

Top Brand Affinities

ITV
Score: 34.83
Marks & Spencer
Score: 26.46
Morrisons
Score: 24.00
Waitrose
Score: 23.40
Costa Coffee
Score: 21.97
Sainsbury's
Score: 21.53
Sky Sports
Score: 21.28
ASDA
Score: 19.94
British Airways
Score: 17.46
ALDI
Score: 14.67
Vauxhall
Score: 12.53
Tesco
Score: 12.36
Top Brand Affinities
Brand Category Score
ITV 34.83
Marks & Spencer 26.46
Morrisons 24.00
Waitrose 23.40
Costa Coffee 21.97
Sainsbury's 21.53
Sky Sports 21.28
ASDA 19.94
British Airways 17.46
ALDI 14.67
Vauxhall 12.53
Tesco 12.36
Amazon Music 11.68
Easyjet 10.13
BBC 9.70
Sennheiser 9.48
Carlsberg 9.37
Selfridges 7.93
Next 7.91
Guinness 6.98
Clarks 6.98
Cadbury 6.67
Baileys 6.40
Ryanair 5.87
Primark 5.73
Columbia Pictures 5.28
Lush 4.64
Emporium 4.19
MINI 4.03
Harrods 3.98
NBC 3.86
Lego 3.85
Aperol 3.79
Nespresso 3.66
Lindt 3.55
Hilton 3.30
Spotify Music 3.28
Dr. Martens 3.27
LEGOLAND 3.19
Topshop 3.04
Martini 3.02
Sunnies Studios 2.77
Aston Martin 2.77
McDonald's 2.73
Warner Bros 2.67
McLaren 2.65
MTV 2.40
Tinder 2.34
Jaguar 2.34
Boeing 2.32

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
Radio Airplay Change (min)
Song2025-08-222025-08-23Change
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams00+0
Royalties$0.00$0.00+0.00