Deacon Blue

Deacon Blue — pop artist from GB.

Deacon Blue, known for their bittersweet songs that defined a generation, make a triumphant return with the release of "City of Love," their first album in…

Influence: 56.05% Fanbase: 37.66% Trending: 65.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 34.83% • Very Strong

As of 2025-08-21

157,868

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:55:00 UTC

Genres

poppopnew romanticnew wave popsynthpopsophisti-popclassic uk popmainstream poprocknew wavescottish rockpop rock

Biography

Deacon Blue, known for their bittersweet songs that defined a generation, make a triumphant return with the release of "City of Love," their first album in over three decades. The collection of eleven new tracks is a testament to the band's unwavering belief in the power of hope, inspired by the challenges faced by those seeking refuge in foreign lands. Following a period of sporadic gigs and compilation releases, Deacon Blue's 2012 album "The Hipsters" marked a creative resurgence, propelling them back into the mainstream spotlight and prestigious venues across the UK.

With a chart-topping legacy of 7 million album sales, two number one albums, and 14 hit singles, Deacon Blue's latest offering showcases a band who have rediscovered themselves and captivated both old and new fans. Their journey from their debut album "Raintown" to "City of Love" is a testament to their enduring musical prowess and ability to resonate with audiences across generations.

Top Brand Affinities

Report Date: 2025-08-21

Deacon Blue performs best with fans in the 35-44 range, concentrated in UNITED KINGDOM, SPAIN, UNITED STATES. Audience composition is heavily male (74%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,612 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward ITV, Marks & Spencer, Morrisons, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Deacon Blue is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deacon Blue score 1.72% — Moderate bucket.

Brand: ITVBrand: Marks & SpencerBrand: Morrisons

Followers:157,868

Engagements:2,713

Rate:1.7%

Posts:1,624

Avg Likes:2,700

Avg Comments:49

Avg Views:4,293

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 157,868 · Engagements 2,713 · Rate 1.7% Posts 1,624 · Views 4,293 · Avg Likes 2,700 · Avg Comments 49 · Avg Views 4,293	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 32% 45-64: 30% 25-34: 23% 18-24: 13%	Largest: 35-44 (32%); next: 45-64 (30%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (56%) SPAIN (10%) UNITED STATES (5%) PAKISTAN (4%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (56%), SPAIN (10%), UNITED STATES (5%)
Platform Engagement	Instagram: 2,532 avg likes/post · Tiktok: 2,612 avg views/post · Youtube: 1,681 avg views/post	Best reach: Tiktok 2,612 avg views; best engagement: Instagram 2,532 avg likes

Top Brand Affinities

ITV

Score: 34.83

Marks & Spencer

Score: 26.46

Morrisons

Score: 24.00

Waitrose

Score: 23.40

Costa Coffee

Score: 21.97

Sainsbury's

Score: 21.53

Sky Sports

Score: 21.28

ASDA

Score: 19.94

British Airways

Score: 17.46

ALDI

Score: 14.67

Vauxhall

Score: 12.53

Tesco

Score: 12.36

Brand	Category	Score
ITV		34.83
Marks & Spencer		26.46
Morrisons		24.00
Waitrose		23.40
Costa Coffee		21.97
Sainsbury's		21.53
Sky Sports		21.28
ASDA		19.94
British Airways		17.46
ALDI		14.67
Vauxhall		12.53
Tesco		12.36
Amazon Music		11.68
Easyjet		10.13
BBC		9.70
Sennheiser		9.48
Carlsberg		9.37
Selfridges		7.93
Next		7.91
Guinness		6.98
Clarks		6.98
Cadbury		6.67
Baileys		6.40
Ryanair		5.87
Primark		5.73
Columbia Pictures		5.28
Lush		4.64
Emporium		4.19
MINI		4.03
Harrods		3.98
NBC		3.86
Lego		3.85
Aperol		3.79
Nespresso		3.66
Lindt		3.55
Hilton		3.30
Spotify Music		3.28
Dr. Martens		3.27
LEGOLAND		3.19
Topshop		3.04
Martini		3.02
Sunnies Studios		2.77
Aston Martin		2.77
McDonald's		2.73
Warner Bros		2.67
McLaren		2.65
MTV		2.40
Tinder		2.34
Jaguar		2.34
Boeing		2.32

Official Profiles

Artist: Deacon Blue

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Deacon Blue today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-12)

Total: 796,515

PLATFORM

TOTAL

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Spotify

572,598

71.89%

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Last.fm

223,917

28.11%

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Anghami

0.00%

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Audiomack

0.00%

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Jiosaavn

0.00%

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Pandora

0.00%

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Tidal

0.00%

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Yandex

0.00%

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YouTube Artist

0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 01:40:38	Late '88	Kiss FM Algarve	Albufeira, PT	237
2025-08-22 01:20:35	Real Gone Kid	Central FM	London, GB	226
2025-08-22 00:43:24	Real Gone Kid	Raadio Kuku	Tallinn, EE	227
2025-08-22 00:26:50	I'll Never Fall in Love Again	WCR FM	Wolverhampton, GB	155