De Parranda, founded in 2019 by Jesse Alvarez and Homero Acevedo, gained popularity during the pandemic when their blend of traditional Mexican rhythms with modern influences resonated with audiences. Managed by Victor Hugo Ruiz of VHR MUSIC and marketed by COLONIZE MEDIA, De Parranda has quickly become a rising star in the regional Mexican music scene. With hit songs like "Te Vez Buena" and "Ya Me Entere - En Vivo," the band has solidified its place in the genre, supported by a strong and experienced team.