De Mthuda

De Mthuda — pop artist from ZA.

De Mthuda, born Mthuthuzeli Gift Khoza in Vosloorus, South Africa, is a prominent figure in the Amapiano genre, which blends house, jazz, and kwaito…

Influence: 57.33% Fanbase: 42.09% Trending: 64.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Le coq sportif • 29.39% • Very Strong

As of 2025-09-30

533,872

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 08:02:44 UTC

Genres

popsouth african popelectronicdanceamapianoelectronicafricanafro soul

Biography

De Mthuda, born Mthuthuzeli Gift Khoza in Vosloorus, South Africa, is a prominent figure in the Amapiano genre, which blends house, jazz, and kwaito influences. Growing up in a creatively vibrant township, he transitioned from a local teenage DJ to an acclaimed international producer, known for his distinctive sound characterized by jazzy chords and the iconic log drum of Amapiano.

In 2019, De Mthuda gained widespread recognition with the gold-certified hit "Shesha," a collaboration with Njelic that resonated strongly in South African dance circles. His subsequent work, including collaborations with Kabza De Small, Samthing Soweto, and Sir Trill, along with albums like Story to Tell, Vol. 1 and Ace of Spades with Ntokzin, solidified his influence in the music industry. With a reputation for emotive and polished productions, De Mthuda's contributions transcend fleeting trends, and his upcoming album release in April 2025 is highly anticipated by fans eager for more genre-defining music.

Top Brand Affinities

Report Date: 2025-09-30

De Mthuda indexes high with fans in the 25-34 range in SOUTH AFRICA, BOTSWANA, NAMIBIA. The skew is heavily male (74%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 6,024 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Le coq sportif, Ellesse, Woolworths, making streetwear, music platforms, and lifestyle products a natural test bed. Choose De Mthuda when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De Mthuda score 1.13% — Moderate bucket.

Brand: Le coq sportifBrand: EllesseBrand: Woolworths

Followers:533,872

Engagements:6,024

Rate:1.1%

Posts:29

Avg Likes:6,024

Avg Comments:54

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 533,872 · Engagements 6,024 · Rate 1.1% Posts 29 · Views 0 · Avg Likes 6,024 · Avg Comments 54 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 37% 35-44: 10% 13-17: 7%	Largest: 25-34 (45%); next: 18-24 (37%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	SOUTH AFRICA (92%) BOTSWANA (1%) NAMIBIA (1%) UNITED STATES (1%) MOZAMBIQUE (1%)	Top regions: SOUTH AFRICA (92%), BOTSWANA (1%), NAMIBIA (1%)
Platform Engagement	Instagram: 6,024 avg likes/post	best engagement: Instagram 6,024 avg likes

Top Brand Affinities

Le coq sportif

Score: 29.39

Ellesse

Score: 27.19

Woolworths

Score: 26.21

Gant

Score: 21.05

Kappa

Score: 18.81

Jagermeister

Score: 13.90

Champion

Score: 12.68

Lacoste

Score: 12.16

Hennessy

Score: 11.23

Pioneer

Score: 10.88

The North Face

Score: 10.01

Moët & Chandon

Score: 6.24

Brand	Category	Score
Le coq sportif		29.39
Ellesse		27.19
Woolworths		26.21
Gant		21.05
Kappa		18.81
Jagermeister		13.90
Champion		12.68
Lacoste		12.16
Hennessy		11.23
Pioneer		10.88
The North Face		10.01
Moët & Chandon		6.24
Bacardi		5.51
Puma		5.21
New Balance		4.75
shein		4.37
Colgate		4.25
Heineken		4.18
SoundCloud		4.12
FOREX		4.06
Hublot		4.05
H&M		3.59
Nike		3.43
SheInside		3.42
Vans		3.41
MTV		3.04
Herbalife		2.98
Versace		2.80
Dr. Martens		2.77
Timberland		2.74
Zara		2.48
Crocs		2.32
Dolce & Gabbana		2.30
Adidas		2.18
Polo Ralph Lauren		2.02
Under Armour		1.92
Calvin Klein		1.88
Spotify Music		1.85
Gucci		1.81
Bentley		1.78
Huawei		1.76
Jaguar		1.65
Guess		1.57
Volkswagen		1.53
Sneakerhead		1.50
Warner Bros		1.50
Tommy Hilfiger		1.46
FashionNova		1.39
Mercedes-Benz		1.38
Levi's		1.37