De Mthuda Brand Affinity ranks highest Standard Bank at 189.72% . Very Strong. Score DMDB 57.33% | Fanbase 42.09%

De Mthuda — pop artist from ZA.

De Mthuda, born Mthuthuzeli Gift Khoza in Vosloorus, South Africa, is a prominent figure in the Amapiano genre, which blends house, jazz, and kwaito…

De Mthuda

Established

Country: ZA | Gender: male | Artist ID: 15f1c850-3ccc-11e9-bb26-549f35141000

Find Artist

Genres

popsouth african popelectronicdanceamapianoelectronicafricanafro soul

Influential: 57.33% Fanbase: 42.09% Trending: 64.95%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 189.72% • Very Strong

As of 2025-09-09

533,449

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.33% | Fanbase 42.09% | Trending 64.95% | CAREER STAGE: MID_LEVEL

Biography

De Mthuda, born Mthuthuzeli Gift Khoza in Vosloorus, South Africa, is a prominent figure in the Amapiano genre, which blends house, jazz, and kwaito influences. Growing up in a creatively vibrant township, he transitioned from a local teenage DJ to an acclaimed international producer, known for his distinctive sound characterized by jazzy chords and the iconic log drum of Amapiano.

In 2019, De Mthuda gained widespread recognition with the gold-certified hit "Shesha," a collaboration with Njelic that resonated strongly in South African dance circles. His subsequent work, including collaborations with Kabza De Small, Samthing Soweto, and Sir Trill, along with albums like Story to Tell, Vol. 1 and Ace of Spades with Ntokzin, solidified his influence in the music industry. With a reputation for emotive and polished productions, De Mthuda's contributions transcend fleeting trends, and his upcoming album release in April 2025 is highly anticipated by fans eager for more genre-defining music.

Report Date: 2025-09-09

De Mthuda indexes high with fans in the 25-34 range in SOUTH AFRICA, NAMIBIA, BOTSWANA. The skew is heavily male (75%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 5,787 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Standard Bank, Woolworths, Le coq sportif, making streetwear, music platforms, and lifestyle products a natural test bed. Choose De Mthuda when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De Mthuda score 1.08% — Moderate bucket.

Brand: Standard BankBrand: WoolworthsBrand: Le coq sportif

Followers:533,449

Engagements:5,787

Rate:1.1%

Posts:29

Avg Likes:5,787

Avg Comments:54

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 533,449 · Engagements 5,787 · Rate 1.1% Posts 29 · Views 0 · Avg Likes 5,787 · Avg Comments 54 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 36% 35-44: 10% 13-17: 7%	Largest: 25-34 (47%); next: 18-24 (36%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	SOUTH AFRICA (92%) NAMIBIA (1%) BOTSWANA (1%) MOZAMBIQUE (1%) UNITED STATES (1%)	Top regions: SOUTH AFRICA (92%), NAMIBIA (1%), BOTSWANA (1%)
Platform Engagement	Instagram: 5,787 avg likes/post	best engagement: Instagram 5,787 avg likes

Top Brand Affinities

Standard Bank

Score: 189.72

Woolworths

Score: 41.08

Le coq sportif

Score: 29.23

Ellesse

Score: 23.58

Gant

Score: 21.00

Kappa

Score: 19.84

Champion

Score: 15.30

Hennessey

Score: 13.87

Hennessy

Score: 13.02

Jagermeister

Score: 12.50

Pioneer

Score: 10.58

Lacoste

Score: 8.62

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Standard Bank		189.72
Woolworths		41.08
Le coq sportif		29.23
Ellesse		23.58
Gant		21.00
Kappa		19.84
Champion		15.30
Hennessey		13.87
Hennessy		13.02
Jagermeister		12.50
Pioneer		10.58
Lacoste		8.62
Moët & Chandon		7.55
The North Face		6.78
Bacardi		6.39
Puma		6.08
FOREX		5.12
Timberland		4.71
Colgate		4.59
shein		4.41
Herbalife		4.05
Hublot		4.05
Heineken		3.87
SoundCloud		3.81
Emporium		3.67
SheInside		3.46
Polo Ralph Lauren		3.40
Nike		3.39
Vans		3.36
Christian Louboutin		3.10
Dr. Martens		2.98
H&M		2.85
Versace		2.71
MTV		2.62
New Balance		2.46
Zara		2.44
Volkswagen		2.31
Reebok		2.25
Converse		2.09
Dolce & Gabbana		1.93
Adidas		1.90
Red Bull		1.88
Spotify Music		1.87
Under Armour		1.85
Beats Electronics		1.83
Louis Vuitton		1.79
Burberry		1.78
Budweiser		1.77
Gucci		1.76
Mercedes-Benz		1.74