De Lux

De Lux — pop artist from US.

De Lux, a duo comprised of Sean Guerin and Isaac Franco, emerged from Los Angeles in late 2013 with an EP released through ScionAV. Their debut album, Voyage,…

Influence: 49.40% Fanbase: 22.62% Trending: 62.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Juneshine • 154.28% • Very Strong

As of 2025-08-21

4,996

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:53:06 UTC

Genres

popla indieelectronicelectronicdance

Biography

De Lux, a duo comprised of Sean Guerin and Isaac Franco, emerged from Los Angeles in late 2013 with an EP released through ScionAV. Their debut album, Voyage, arrived in April 2014, featuring tracks like "Better at Making Time" and "Love Is a Phase." Drawing inspiration from post-punk and post-disco, the duo's sound evolved with the release of Generation in 2015 and More Disco Songs About Love in 2018, showcasing influences from ESG, Can, and Karen Finley. De Lux's music emphasizes reliable beats and vocal melodies, resonating with fans of the DFA label roster.

De Lux's music echoes the late-'70s and early-'80s scene that birthed post-punk and post-disco, drawing comparisons to DFA label mates like LCD Soundsystem and Holy Ghost! The duo's debut EP, released in 2013, featured the standout track "Better at Making Time" and a remix by Visitors. Their first album, Voyage, dropped in 2014, leading to a darker, more experimental sound on Generation in 2015. De Lux continued to evolve with More Disco Songs About Love in 2018, emphasizing infectious beats and memorable vocal hooks that nod to influences such as ESG, Can, and Karen Finley.

Top Brand Affinities

Report Date: 2025-08-21

De Lux speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, FRANCE, BRAZIL. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (268 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Juneshine, Live Nation, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De Lux score 5.10% — Very Strong bucket.

Brand: JuneshineBrand: Live NationBrand: MOOG

Followers:4,996

Engagements:255

Rate:5.1%

Posts:841

Avg Likes:254

Avg Comments:10

Avg Views:268

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,996 · Engagements 255 · Rate 5.1% Posts 841 · Views 268 · Avg Likes 254 · Avg Comments 10 · Avg Views 268	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 32% 35-44: 28% 13-17: 2%	Largest: 18-24 (36%); next: 25-34 (32%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (81%) FRANCE (6%) BRAZIL (4%) MEXICO (2%) AUSTRALIA (1%)	Top regions: UNITED STATES (81%), FRANCE (6%), BRAZIL (4%)
Platform Engagement	Instagram: 245 avg likes/post · Tiktok: 268 avg views/post	Best reach: Tiktok 268 avg views; best engagement: Instagram 245 avg likes

Top Brand Affinities

Juneshine

Score: 154.28

Live Nation

Score: 64.08

MOOG

Score: 58.98

Coachella

Score: 27.49

Ampeg

Score: 27.03

Postmates

Score: 25.28

Mixcloud

Score: 24.81

Ableton

Score: 19.94

Pro Tools

Score: 15.88

Akai

Score: 14.71

Arri

Score: 13.44

Pioneer

Score: 11.92

Brand	Category	Score
Juneshine		154.28
Live Nation		64.08
MOOG		58.98
Coachella		27.49
Ampeg		27.03
Postmates		25.28
Mixcloud		24.81
Ableton		19.94
Pro Tools		15.88
Akai		14.71
Arri		13.44
Pioneer		11.92
Paramount Pictures		9.21
Sennheiser		8.82
Spotify Music		8.52
SoundCloud		8.40
Lollapalooza		7.92
Glossier		7.61
Amazon Music		7.45
Kodak		6.91
Taco Bell		6.82
Kickstarter		6.70
Summit Entertainment		6.36
DeLorean Motor Company		6.31
iHeartRadio Music Awards		6.19
Polaroid		5.76
Los Angeles Lakers		5.58
Coors		5.51
Volcom		5.43
Free People		5.23
Nickelodeon		5.12
Beats Electronics		4.89
Verizon		4.87
The Home Depot		4.85
Hurley		4.82
Gatorade		4.68
Pacific Northwest Wonderland		4.63
Columbia Pictures		4.62
MTV		4.40
Leica		4.17
Stüssy		3.94
Airbnb		3.72
Urban Outfitters		3.65
Comedy Central		3.58
NORDSTROM		3.50
Showtime		3.47
Uber		3.30
Dr. Martens		3.27
NBC		3.13
Budweiser		3.10