DDG Brand Affinity ranks highest Spinrilla at 31.84% . Very Strong. Score DMDB 64.33% | Fanbase 57.05%

DDG — hip-hop & rap artist from US.

[Artist] is a prominent figure in the rap music scene, known for his distinctive style and lyrical prowess. Born on [birth date], he rose to fame in the early…

DDG

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-0286-c3cc-b6d5-a0369fe50396

Find Artist

Genres

hip-hop & rapraptraphip-hop/raphip hop

Influential: 64.33% Fanbase: 57.05% Trending: 67.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 31.84% • Very Strong

As of 2025-09-09

8,642,979

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.33% | Fanbase 57.05% | Trending 67.98% | CAREER STAGE: MAINSTREAM

Biography

[Artist] is a prominent figure in the rap music scene, known for his distinctive style and lyrical prowess. Born on [birth date], he rose to fame in the early 2000s with his debut album, which garnered critical acclaim and commercial success. Throughout his career, [Artist] has released several albums and collaborated with various artists, solidifying his reputation as a skilled rapper.

With a career spanning over two decades, [Artist] has maintained a consistent presence in the music industry, earning accolades and awards for his work. His influence extends beyond just music, as he has also ventured into other creative endeavors such as acting and entrepreneurship. [Artist] continues to be recognized as a significant force in the rap genre, with a dedicated fan base and a legacy that cements his status as one of the best in the industry.

Report Date: 2025-09-09

DDG indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (60%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 1,350,000 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Spinrilla, Palm Angels, REVOLVE, making streetwear, music platforms, and lifestyle products a natural test bed. Choose DDG when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DDG score 1.17% — Moderate bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: REVOLVE

Followers:8,642,979

Engagements:101,527

Rate:1.2%

Posts:1,056

Avg Likes:93,593

Avg Comments:2,210

Avg Views:1,444,113

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,642,979 · Engagements 101,527 · Rate 1.2% Posts 1,056 · Views 1,444,113 · Avg Likes 93,593 · Avg Comments 2,210 · Avg Views 1,444,113	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 20% 13-17: 14% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (20%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (82%) UNITED KINGDOM (3%) CANADA (3%) NIGERIA (2%) KENYA (2%)	Top regions: UNITED STATES (82%), UNITED KINGDOM (3%), CANADA (3%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 1,350,000 avg views/post · Youtube: 94,113 avg views/post	Best reach: Tiktok 1,350,000 avg views; best engagement: Tiktok 89,050 avg likes

Top Brand Affinities

Spinrilla

Score: 31.84

Palm Angels

Score: 16.19

REVOLVE

Score: 13.03

Banana Republic

Score: 12.85

Amazon Music

Score: 12.83

SoundCloud

Score: 8.17

Infiniti

Score: 7.92

Foot Locker

Score: 7.78

Diablo

Score: 7.53

Champion

Score: 7.37

Sole Collector

Score: 7.35

Maybach

Score: 7.16

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Top Brand Affinities

Brand	Category	Score
Spinrilla		31.84
Palm Angels		16.19
REVOLVE		13.03
Banana Republic		12.85
Amazon Music		12.83
SoundCloud		8.17
Infiniti		7.92
Foot Locker		7.78
Diablo		7.53
Champion		7.37
Sole Collector		7.35
Maybach		7.16
Pontiac		6.97
Clarks		6.95
Nice Kicks		6.93
Walgreens		6.57
FashionNova		6.47
BALMAIN		6.23
Hot Topic		6.03
ESPN		6.02
iHeartRadio Music Awards		5.75
OLD NAVY		5.62
Kickstagram		5.43
American Eagle		5.04
BH Cosmetics		5.04
GMC		4.50
Billabong		4.42
AliExpress		4.28
Beats Electronics		4.27
Hilton		4.16
Mortal Kombat		3.97
shein		3.94
Cartoon Network		3.73
A Game of Tones		3.71
NBA		3.16
MTV		3.16
The North Face		3.15
Sneakerhead		3.09
SheInside		3.09
Vogue		3.04
Hermès		2.98
Dodge		2.94
Paramount Pictures		2.90
Victoria's Secret		2.89
Hennessy		2.86
Supreme		2.82
Lululemon Athletica		2.80
Aston Martin		2.75
Spotify Music		2.74
Tarte Cosmetics		2.72