DC3 Brand Affinity ranks highest ITV at 17.12% . Very Strong. Score DMDB 50.46% | Fanbase 20.61%

DC3 — hip-hop & rap artist from GB.

DC3, an 18-year-old rapper from Northampton with Zimbabwean roots, recently transitioned to Christian music as a means to express his faith genuinely. Through…

Genres

hip-hop & raphip-hop/rap

Influential: 50.46% Fanbase: 20.61% Trending: 65.38%

As of: 2025-09-03

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 17.12% • Very Strong

As of 2025-08-21

1,449,311

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

Scores

Score: DMDB 50.46% | Fanbase 20.61% | Trending 65.38% | CAREER STAGE: MID_LEVEL

Biography

DC3, an 18-year-old rapper from Northampton with Zimbabwean roots, recently transitioned to Christian music as a means to express his faith genuinely. Through his songs and performances, he aims to inspire young individuals to embrace their spirituality and overcome challenges, drawing from his own spiritual journey. DC3's music signifies his unwavering dedication to Christian principles and his aspiration to make a positive difference within his community.

Report Date: 2025-08-21

DC3 draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily male (86%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 61,650 avg views per post, with Instagram sustaining the conversation. Audience adjacency to ITV, Mixcloud, Moncler makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DC3 score 2.44% — Strong bucket.

Brand: ITVBrand: MixcloudBrand: Moncler

Followers:1,449,311

Engagements:35,342

Rate:2.4%

Posts:867

Avg Likes:35,406

Avg Comments:983

Avg Views:66,841

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,449,311 · Engagements 35,342 · Rate 2.4% Posts 867 · Views 66,841 · Avg Likes 35,406 · Avg Comments 983 · Avg Views 66,841	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 7% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (30%) UNITED KINGDOM (13%) BRAZIL (7%) SOUTH AFRICA (5%) FRANCE (4%)	Top regions: UNITED STATES (30%), UNITED KINGDOM (13%), BRAZIL (7%)
Platform Engagement	Instagram: 28,231 avg likes/post · Tiktok: 61,650 avg views/post · Youtube: 5,191 avg views/post	Best reach: Tiktok 61,650 avg views; best engagement: Instagram 28,231 avg likes

Top Brand Affinities

ITV

Score: 17.12

Mixcloud

Score: 14.30

Moncler

Score: 12.96

Beats Electronics

Score: 11.54

SoundCloud

Score: 10.35

Ableton

Score: 8.81

boohoo

Score: 8.51

River Island

Score: 8.32

Dsquared

Score: 7.94

Stone Island

Score: 7.47

Champion

Score: 6.88

Emporio Armani

Score: 6.27

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Top Brand Affinities

Brand	Category	Score
ITV		17.12
Mixcloud		14.30
Moncler		12.96
Beats Electronics		11.54
SoundCloud		10.35
Ableton		8.81
boohoo		8.51
River Island		8.32
Dsquared		7.94
Stone Island		7.47
Champion		6.88
Emporio Armani		6.27
Spotify Music		5.45
Superdry		5.32
ASOS		3.94
KENZO		3.73
Primark		3.32
Urban Outfitters		3.03
Hennessy		3.01
The North Face		2.75
Timberland		2.65
Nike		2.63
Tesco		2.54
Supreme		2.45
Polo Ralph Lauren		2.33
Kodak		2.23
Grand Theft Auto		2.23
Fendi		2.14
FOREX		2.09
Balenciaga		2.03
UFC		2.03
Sneakerhead		1.99
Tommy Hilfiger		1.94
Gucci		1.92
BBC		1.85
Puma		1.82
Louis Vuitton		1.80
Lacoste		1.77
Bentley		1.74
shein		1.70
Xbox		1.66
New Balance		1.62
Burberry		1.60
Los Angeles Lakers		1.57
Gymshark		1.54
Versace		1.52
FIFA		1.38
PlayStation		1.36
SheInside		1.33
Rolex		1.33