Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
1,449,311
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-12-07 20:33:27 UTC
Genres
Biography
DC3 draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily male (86%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 61,650 avg views per post, with Instagram sustaining the conversation. Audience adjacency to ITV, Mixcloud, Moncler makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,449,311 · Engagements 35,342 · Rate 2.4% Posts 867 · Views 66,841 · Avg Likes 35,406 · Avg Comments 983 · Avg Views 66,841 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 33% 13-17: 7% 35-44: 5% |
Largest: 18-24 (53%); next: 25-34 (33%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (30%) UNITED KINGDOM (13%) BRAZIL (7%) SOUTH AFRICA (5%) FRANCE (4%) |
Top regions: UNITED STATES (30%), UNITED KINGDOM (13%), BRAZIL (7%) |
| Platform Engagement | Instagram: 28,231 avg likes/post · Tiktok: 61,650 avg views/post · Youtube: 5,191 avg views/post | Best reach: Tiktok 61,650 avg views; best engagement: Instagram 28,231 avg likes |
Top Brand Affinities
ITV
Mixcloud
Moncler
Beats Electronics
SoundCloud
Ableton
boohoo
River Island
Dsquared
Stone Island
Champion
Emporio Armani
| Brand | Category | Score |
|---|---|---|
| ITV | 17.12 | |
| Mixcloud | 14.30 | |
| Moncler | 12.96 | |
| Beats Electronics | 11.54 | |
| SoundCloud | 10.35 | |
| Ableton | 8.81 | |
| boohoo | 8.51 | |
| River Island | 8.32 | |
| Dsquared | 7.94 | |
| Stone Island | 7.47 | |
| Champion | 6.88 | |
| Emporio Armani | 6.27 | |
| Spotify Music | 5.45 | |
| Superdry | 5.32 | |
| ASOS | 3.94 | |
| KENZO | 3.73 | |
| Primark | 3.32 | |
| Urban Outfitters | 3.03 | |
| Hennessy | 3.01 | |
| The North Face | 2.75 | |
| Timberland | 2.65 | |
| Nike | 2.63 | |
| Tesco | 2.54 | |
| Supreme | 2.45 | |
| Polo Ralph Lauren | 2.33 | |
| Kodak | 2.23 | |
| Grand Theft Auto | 2.23 | |
| Fendi | 2.14 | |
| FOREX | 2.09 | |
| Balenciaga | 2.03 | |
| UFC | 2.03 | |
| Sneakerhead | 1.99 | |
| Tommy Hilfiger | 1.94 | |
| Gucci | 1.92 | |
| BBC | 1.85 | |
| Puma | 1.82 | |
| Louis Vuitton | 1.80 | |
| Lacoste | 1.77 | |
| Bentley | 1.74 | |
| shein | 1.70 | |
| Xbox | 1.66 | |
| New Balance | 1.62 | |
| Burberry | 1.60 | |
| Los Angeles Lakers | 1.57 | |
| Gymshark | 1.54 | |
| Versace | 1.52 | |
| FIFA | 1.38 | |
| PlayStation | 1.36 | |
| SheInside | 1.33 | |
| Rolex | 1.33 |
Official Profiles
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LoginArtist: DC3
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
