
DC The Don
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
1,062,284
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 20:20:16 UTC
Genres
Biography
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DC The Don stands out with 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The profile is heavily male (82%), and content lands hardest on Tiktok, where posts average 74,300 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, True Religion, Palm Angels, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes DC The Don a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,062,284 · Engagements 22,636 · Rate 2.1% Posts 489 · Views 77,370 · Avg Likes 22,169 · Avg Comments 368 · Avg Views 77,370 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 11% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (23%) |
Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
Top Countries |
UNITED STATES (73%) CANADA (4%) UNITED KINGDOM (3%) BRAZIL (2%) AUSTRALIA (1%) |
Top regions: UNITED STATES (73%), CANADA (4%), UNITED KINGDOM (3%) |
Platform Engagement | Instagram: 15,364 avg likes/post · Tiktok: 74,300 avg views/post · Youtube: 3,070 avg views/post | Best reach: Tiktok 74,300 avg views; best engagement: Instagram 15,364 avg likes |
Top Brand Affinities
Live Nation
True Religion
Palm Angels
Zumiez
Pontiac
SoundCloud
Vivienne Westwood
Maison Margiela
Amazon Music
Arc'teryx
Champion
Kodak
Brand | Category | Score |
---|---|---|
Live Nation | 21.32 | |
True Religion | 20.39 | |
Palm Angels | 18.16 | |
Zumiez | 17.93 | |
Pontiac | 15.91 | |
SoundCloud | 14.42 | |
Vivienne Westwood | 14.27 | |
Maison Margiela | 14.25 | |
Amazon Music | 13.42 | |
Arc'teryx | 11.05 | |
Champion | 9.73 | |
Kodak | 8.53 | |
Coach | 7.99 | |
Supreme | 7.80 | |
Foot Locker | 6.97 | |
Beats Electronics | 6.72 | |
Moncler | 6.64 | |
Los Angeles Lakers | 5.54 | |
Kappa | 5.48 | |
Timberland | 5.33 | |
NBA | 5.24 | |
Carhartt | 4.67 | |
Cartoon Network | 4.59 | |
ESPN | 4.55 | |
Dr. Martens | 4.11 | |
Monster Beverage | 4.03 | |
FashionNova | 3.99 | |
Sprite | 3.90 | |
Spotify Music | 3.76 | |
Balenciaga | 3.69 | |
American Eagle | 3.61 | |
MTV | 3.38 | |
Gatorade | 3.24 | |
Sneakerhead | 3.16 | |
Acura | 3.07 | |
Gucci | 2.97 | |
Call of Duty | 2.92 | |
Urban Outfitters | 2.91 | |
Forever 21 | 2.79 | |
Polo Ralph Lauren | 2.75 | |
Fendi | 2.73 | |
Hennessy | 2.70 | |
Stüssy | 2.69 | |
H&M | 2.64 | |
Nickelodeon | 2.63 | |
ASOS | 2.60 | |
Lollapalooza | 2.40 | |
Versace | 2.36 | |
Burberry | 2.31 | |
NFL | 2.19 |
Official Profiles
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LoginArtist: DC The Don
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-07)
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