DBN Gogo

DBN Gogo — pop artist from ZA.

DBN Gogo is a South African DJ, musician, and music producer, born in Durban and raised in Pretoria and France. Fluent in English and French, she has garnered…

Influence: 57.39% Fanbase: 42.25% Trending: 64.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 67.78% • Very Strong

As of 2025-09-30

2,771,532

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 11:04:57 UTC

Genres

popsouth african popelectronicamapianoelectronicafricanafro soul

Biography

DBN Gogo is a South African DJ, musician, and music producer, born in Durban and raised in Pretoria and France. Fluent in English and French, she has garnered attention for her unique approach to music.

In her 3-year DJing career, DBN Gogo has gained recognition for her innovative style and profound musical impact. Known for her ability to captivate audiences with soulful sets, she brings a distinctive touch to her performances.

Top Brand Affinities

Report Date: 2025-09-30

DBN Gogo resonates most with 18-24 & 25-34 audiences and shows durable presence in SOUTH AFRICA, UNITED STATES, KENYA. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (169,800 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Woolworths, Mixcloud, Ellesse makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DBN Gogo score 1.69% — Moderate bucket.

Brand: WoolworthsBrand: MixcloudBrand: Ellesse

Followers:2,771,532

Engagements:46,859

Rate:1.7%

Posts:1,616

Avg Likes:45,729

Avg Comments:215

Avg Views:207,024

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,771,532 · Engagements 46,859 · Rate 1.7% Posts 1,616 · Views 207,024 · Avg Likes 45,729 · Avg Comments 215 · Avg Views 207,024	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 42% 35-44: 6% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (42%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	SOUTH AFRICA (64%) UNITED STATES (8%) KENYA (4%) ZIMBABWE (3%) UNITED KINGDOM (3%)	Top regions: SOUTH AFRICA (64%), UNITED STATES (8%), KENYA (4%)
Platform Engagement	Instagram: 17,556 avg likes/post · Tiktok: 169,800 avg views/post · Youtube: 37,224 avg views/post	Best reach: Tiktok 169,800 avg views; best engagement: Tiktok 27,100 avg likes

Top Brand Affinities

Woolworths

Score: 67.78

Mixcloud

Score: 22.20

Ellesse

Score: 13.47

Ted Baker

Score: 10.25

Jagermeister

Score: 9.64

Johnnie Walker

Score: 8.81

Champion

Score: 8.79

Amstel

Score: 8.71

shein

Score: 7.51

Hennessy

Score: 7.42

Moët & Chandon

Score: 6.99

Pioneer

Score: 6.75

Brand	Category	Score
Woolworths		67.78
Mixcloud		22.20
Ellesse		13.47
Ted Baker		10.25
Jagermeister		9.64
Johnnie Walker		8.81
Champion		8.79
Amstel		8.71
shein		7.51
Hennessy		7.42
Moët & Chandon		6.99
Pioneer		6.75
JACQUEMUS		6.40
Steve Madden		6.12
SheInside		6.00
Bacardi		5.79
Kappa		5.77
H&M		5.71
Jameson		5.70
boohoo		5.65
Lacoste		5.62
Colgate		5.23
Herbalife		4.40
Coach		4.25
Nivea		4.06
New Balance		3.76
TOM FORD		3.43
Sneakerhead		3.36
Emporium		3.03
Zara		3.02
Stüssy		2.94
FashionNova		2.94
FOREX		2.89
Timberland		2.76
ASOS		2.67
Dolce & Gabbana		2.61
Garnier		2.58
Nike		2.54
Puma		2.52
Vans		2.47
Converse		2.41
Tomorrowland		2.30
The North Face		2.29
MTV		2.27
KFC		2.27
Heineken		2.18
Sunnies Studios		2.18
Dr. Martens		2.17
SoundCloud		2.17
Fenty beauty		2.04