DBN Gogo Brand Affinity ranks highest Woolworths at 58.47% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

DBN Gogo — pop artist from ZA.

DBN Gogo is a South African DJ, musician, and music producer, born in Durban and raised in Pretoria and France. Fluent in English and French, she has garnered…

DBN Gogo

Established

Country: ZA | Gender: female | Artist ID: cf384018-1828-11ea-83cc-549f35141000

Find Artist

Genres

popsouth african popelectronicamapianoelectronicafricanafro soul

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 58.47% • Very Strong

As of 2025-09-09

2,766,515

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

DBN Gogo is a South African DJ, musician, and music producer, born in Durban and raised in Pretoria and France. Fluent in English and French, she has garnered attention for her unique approach to music.

In her 3-year DJing career, DBN Gogo has gained recognition for her innovative style and profound musical impact. Known for her ability to captivate audiences with soulful sets, she brings a distinctive touch to her performances.

Report Date: 2025-09-09

DBN Gogo resonates most with 18-24 & 25-34 audiences and shows durable presence in SOUTH AFRICA, UNITED STATES, KENYA. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (142,200 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Woolworths, Mixcloud, Ellesse makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DBN Gogo score 1.82% — Moderate bucket.

Brand: WoolworthsBrand: MixcloudBrand: Ellesse

Followers:2,766,515

Engagements:50,467

Rate:1.8%

Posts:1,596

Avg Likes:49,502

Avg Comments:269

Avg Views:179,424

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,766,515 · Engagements 50,467 · Rate 1.8% Posts 1,596 · Views 179,424 · Avg Likes 49,502 · Avg Comments 269 · Avg Views 179,424	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 41% 35-44: 6% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (41%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	SOUTH AFRICA (65%) UNITED STATES (8%) KENYA (4%) ZIMBABWE (3%) UNITED KINGDOM (3%)	Top regions: SOUTH AFRICA (65%), UNITED STATES (8%), KENYA (4%)
Platform Engagement	Instagram: 24,329 avg likes/post · Tiktok: 142,200 avg views/post · Youtube: 37,224 avg views/post	Best reach: Tiktok 142,200 avg views; best engagement: Instagram 24,329 avg likes

Top Brand Affinities

Woolworths

Score: 58.47

Mixcloud

Score: 21.97

Ellesse

Score: 11.93

Champion

Score: 9.87

Hennessy

Score: 9.59

Amstel

Score: 8.73

Johnnie Walker

Score: 8.69

Moët & Chandon

Score: 8.11

shein

Score: 7.61

Colgate

Score: 7.39

Jagermeister

Score: 7.17

Kappa

Score: 6.82

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Top Brand Affinities

Brand	Category	Score
Woolworths		58.47
Mixcloud		21.97
Ellesse		11.93
Champion		9.87
Hennessy		9.59
Amstel		8.73
Johnnie Walker		8.69
Moët & Chandon		8.11
shein		7.61
Colgate		7.39
Jagermeister		7.17
Kappa		6.82
SheInside		6.37
JACQUEMUS		6.37
Pioneer		6.12
Steve Madden		6.05
boohoo		5.60
Jameson		5.41
The North Face		4.94
Herbalife		4.77
H&M		4.65
Dr. Martens		4.52
Coach		4.26
Emporium		3.54
Puma		3.48
Lacoste		3.44
Bacardi		3.44
TOM FORD		3.40
Sneakerhead		3.33
SoundCloud		3.07
Stüssy		3.03
FOREX		2.75
Versace		2.73
Zara		2.68
ASOS		2.65
Sprite		2.64
Garnier		2.62
Nike		2.56
Timberland		2.53
Michael Kors		2.45
Tomorrowland		2.28
MTV		2.26
KFC		2.26
Polo Ralph Lauren		2.24
Sunnies Studios		2.19
Guess		2.10
L'Oréal Paris		1.98
New Balance		1.94
Burberry		1.93
Heineken		1.92