DAY6 Brand Affinity ranks highest Maison Kitsuné at 25.51% . Very Strong. Score DMDB 71.15% | Fanbase 68.91%

DAY6 — pop artist from KR.

Formed in 2014 as quintet 5LIVE, Day6 transitioned to their current lineup with the addition of drummer Dowoon in 2015. The group debuted in 2015 with The Day…

DAY6

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bc9-984b-0bce-95b2-a0369fe50396

Find Artist

Genres

poppopk-popk-pop boy groupasian poprockpop rock

Influential: 71.15% Fanbase: 68.91% Trending: 72.28%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 25.51% • Very Strong

As of 2025-09-09

5,501,822

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.15% | Fanbase 68.91% | Trending 72.28% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2014 as quintet 5LIVE, Day6 transitioned to their current lineup with the addition of drummer Dowoon in 2015. The group debuted in 2015 with The Day and have since released multiple successful albums and EPs, including The Book of Us: Entropy in 2019. Day6 embarked on various tours and projects, expanding their presence to markets in Korea, North America, and Japan.

In their career, Day6 have achieved notable success on both Korean and international charts, with albums like Sunrise and Moonrise garnering attention. The group's sound blends bright pop with rock elements, distinguishing them from their K-pop peers. Over the years, Day6 have continued to evolve and maintain a strong presence in the music scene, with members also pursuing solo endeavors alongside their group activities.

Report Date: 2025-09-09

DAY6 performs best with fans in the 18-24 range, concentrated in INDONESIA, UNITED STATES, PHILIPPINES. Audience composition is heavily female (79%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,600,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Maison Kitsuné, TONY MOLY, Vivienne Westwood, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, DAY6 is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DAY6 score 7.57% — Very Strong bucket.

Brand: Maison KitsunéBrand: TONY MOLYBrand: Vivienne Westwood

Followers:5,501,822

Engagements:416,487

Rate:7.6%

Posts:2,147

Avg Likes:384,402

Avg Comments:17,040

Avg Views:2,667,601

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,501,822 · Engagements 416,487 · Rate 7.6% Posts 2,147 · Views 2,667,601 · Avg Likes 384,402 · Avg Comments 17,040 · Avg Views 2,667,601	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	INDONESIA (20%) UNITED STATES (16%) PHILIPPINES (11%) SOUTH KOREA (5%) THAILAND (5%)	Top regions: INDONESIA (20%), UNITED STATES (16%), PHILIPPINES (11%)
Platform Engagement	Instagram: 53,469 avg likes/post · Tiktok: 2,600,000 avg views/post · Youtube: 67,601 avg views/post	Best reach: Tiktok 2,600,000 avg views; best engagement: Tiktok 325,700 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 25.51

TONY MOLY

Score: 9.50

Vivienne Westwood

Score: 7.35

iHeartRadio Music Awards

Score: 5.77

Summit Entertainment

Score: 4.98

Innisfree

Score: 4.89

Shake Shack

Score: 4.80

Tiffany

Score: 3.77

Snoopy And The Peanuts Gang

Score: 2.92

Faber-Castell

Score: 2.85

Polaroid

Score: 2.85

League of Legends

Score: 2.67

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Top Brand Affinities

Brand	Category	Score
Maison Kitsuné		25.51
TONY MOLY		9.50
Vivienne Westwood		7.35
iHeartRadio Music Awards		5.77
Summit Entertainment		4.98
Innisfree		4.89
Shake Shack		4.80
Tiffany		3.77
Snoopy And The Peanuts Gang		2.92
Faber-Castell		2.85
Polaroid		2.85
League of Legends		2.67
KFC		2.63
Fujifilm		2.34
Fila		2.34
Petronas		2.20
Dr. Martens		2.09
Tiffany & Co		1.95
Sprite		1.73
Polo Ralph Lauren		1.70
New Balance		1.53
Hyundai		1.51
Hermès		1.45
Pokemon		1.38
OREO		1.34
Microsoft		1.32
Coachella		1.31
Starbucks		1.28
Pokemon Go		1.27
Forever 21		1.26
BBC		1.24
CBS Television Studios		1.22
Christian Dior		1.21
Pixar		1.21
UNIQLO		1.12
IKEA		1.11
NYX Cosmetics		1.10
Costco		1.09
CBS		1.08
Guess		1.07
SoundCloud		1.05
Coca-Cola		1.04
Louis Vuitton		1.00
Spotify Music		0.99
Walt Disney		0.99
Nintendo		0.99
Activision Blizzard		0.98
Universal		0.97
H&M		0.96
MAC Cosmetics		0.94