Dax J

Dax J — electronic artist from GB.

Hailing from London, the British DJ and producer has ascended from underground origins to global recognition, showcasing a distinctive style that blends…

Influence: 53.56% Fanbase: 34.90% Trending: 62.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 158.01% • Very Strong

As of 2025-08-21

207,457

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:43:33 UTC

Genres

electronicminimal dubelectronictechno

Biography

Hailing from London, the British DJ and producer has ascended from underground origins to global recognition, showcasing a distinctive style that blends technical prowess with a deep commitment to the underground scene. His rise to prominence has seen him headlining major techno events worldwide and gracing the covers of renowned magazines, solidifying his position as a leading figure in modern dance music.

Acknowledged for his unwavering dedication, he has garnered acclaim in top DJ polls by Resident Advisor, DJ Mag, and Groove Magazine, earning nominations for Best Techno DJ and Best British DJ from Mixmag and the DJ Awards. Noteworthy for his epic closing sets at iconic venues like Berghain and Bassiani, he is revered for his marathon performances and innovative sound production, as demonstrated in his acclaimed 2015 album "Shades of Black" on his own Monnom Black label, which received critical acclaim and reached No.1 on Juno Records.

Top Brand Affinities

Report Date: 2025-08-21

Dax J maintains consistent pull among 25-34 & 18-24 audiences across GERMANY, SPAIN, UNITED KINGDOM. The audience leans heavily male (81%), so brand cues around style and status perform well. The clearest reach is on Youtube with 7,470 avg views per post; Instagram functions as the community touchpoint. Affinity with Allen & Heath, Mixcloud, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dax J score 2.53% — Strong bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:207,457

Engagements:5,257

Rate:2.5%

Posts:612

Avg Likes:5,212

Avg Comments:196

Avg Views:10,565

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 207,457 · Engagements 5,257 · Rate 2.5% Posts 612 · Views 10,565 · Avg Likes 5,212 · Avg Comments 196 · Avg Views 10,565	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 40% 35-44: 11% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (40%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	GERMANY (13%) SPAIN (10%) UNITED KINGDOM (8%) UNITED STATES (7%) FRANCE (6%)	Top regions: GERMANY (13%), SPAIN (10%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 4,716 avg likes/post · Tiktok: 3,095 avg views/post · Youtube: 7,470 avg views/post	Best reach: Youtube 7,470 avg views; best engagement: Instagram 4,716 avg likes

Top Brand Affinities

Allen & Heath

Score: 158.01

Mixcloud

Score: 62.96

Pioneer

Score: 59.99

Ableton

Score: 59.08

MOOG

Score: 58.56

Trancefamily

Score: 28.55

Akai

Score: 25.27

Technogym

Score: 20.18

Sennheiser

Score: 19.74

SoundCloud

Score: 18.76

Tomorrowland

Score: 14.47

Jagermeister

Score: 6.96

Brand	Category	Score
Allen & Heath		158.01
Mixcloud		62.96
Pioneer		59.99
Ableton		59.08
MOOG		58.56
Trancefamily		28.55
Akai		25.27
Technogym		20.18
Sennheiser		19.74
SoundCloud		18.76
Tomorrowland		14.47
Jagermeister		6.96
Kappa		5.85
Beats Electronics		5.50
Garnier		4.35
Dr. Martens		4.32
Carhartt		3.73
Spotify Music		3.50
Heineken		3.47
Lollapalooza		3.04
Stüssy		2.97
ASOS		2.88
Urban Outfitters		2.80
Kodak		2.60
Matrix		2.37
Jack Daniels		2.29
Aperol		2.10
KitKat		2.09
Red Bull		2.00
Coachella		1.93
Polaroid		1.87
A Game of Tones		1.71
Lacoste		1.70
The North Face		1.67
Guinness		1.65
Fujifilm		1.60
Vans		1.57
Polo Ralph Lauren		1.57
ASICS		1.57
Ray-Ban		1.52
Calvin Klein		1.49
Bellagio		1.46
New Balance		1.45
Gymshark		1.42
Nike		1.40
Bershka		1.39
Warner Bros		1.34
Oakley		1.31
FIFA		1.28
GoPro		1.27