Dawn Richard

Dawn Richard — pop artist from US.

Since 2004, DAWN has established herself as a distinctive voice in music, first as a member of Danity Kane and Diddy-Dirty Money, and later as a solo artist.…

Influence: 56.53% Fanbase: 30.42% Trending: 69.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 26.29% • Very Strong

As of 2025-08-21

1,109,242

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-12-07 11:33:27 UTC

Genres

popart pophip popr&b, funk & soulr&burban contemporaryalternative r&br&b/soulpop r&balternativeescape roomelectronicelectronicafricanafrofuturism

Biography

Since 2004, DAWN has established herself as a distinctive voice in music, first as a member of Danity Kane and Diddy-Dirty Money, and later as a solo artist. With a style described as "genderless and genreless," she has released three solo albums that showcase her vocal, dance, production, and songwriting skills. Her 2019 album New Breed, which draws inspiration from her hometown of New Orleans and Carnival Indian culture, was critically acclaimed and named one of the year's best by various publications.

Not only is DAWN a talented musician, but she is also a trailblazer in pushing boundaries in music and visual technology. From performing live in 360 on YouTube to releasing a VR album and collaborating with Adult Swim, she has achieved all this independently, without the support of a label or team. Through her groundbreaking work, DAWN has become a symbol of empowerment for women, people of color, the LGBTQ community, and beyond, solidifying her status as a unique pop sensation and a cultural phenomenon.

Top Brand Affinities

Report Date: 2025-08-21

Dawn Richard reliably reaches 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The base is female-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (8,421 avg views per post); Instagram layers on depth and replies. The audience sits near Live Nation, WNBA, Shea Moisture, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dawn Richard score 0.26% — Low bucket.

Brand: Live NationBrand: WNBABrand: Shea Moisture

Followers:1,109,242

Engagements:2,853

Rate:0.3%

Posts:1,207

Avg Likes:2,874

Avg Comments:146

Avg Views:10,348

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,109,242 · Engagements 2,853 · Rate 0.3% Posts 1,207 · Views 10,348 · Avg Likes 2,874 · Avg Comments 146 · Avg Views 10,348	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 40% 35-44: 8% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (40%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (68%) UNITED KINGDOM (4%) BRAZIL (3%) FRANCE (3%) CANADA (2%)	Top regions: UNITED STATES (68%), UNITED KINGDOM (4%), BRAZIL (3%)
Platform Engagement	Instagram: 2,029 avg likes/post · Tiktok: 8,421 avg views/post · Youtube: 1,927 avg views/post	Best reach: Tiktok 8,421 avg views; best engagement: Instagram 2,029 avg likes

Top Brand Affinities

Live Nation

Score: 26.29

WNBA

Score: 21.57

Shea Moisture

Score: 19.44

Amazon Music

Score: 16.24

Nasty Gal

Score: 16.03

Coach

Score: 14.54

Banana Republic

Score: 12.98

HBO Max

Score: 12.17

Alexander Wang

Score: 12.13

Macy's

Score: 11.93

Barbie

Score: 11.59

Maison Margiela

Score: 11.57

Brand	Category	Score
Live Nation		26.29
WNBA		21.57
Shea Moisture		19.44
Amazon Music		16.24
Nasty Gal		16.03
Coach		14.54
Banana Republic		12.98
HBO Max		12.17
Alexander Wang		12.13
Macy's		11.93
Barbie		11.59
Maison Margiela		11.57
Fabletics		11.27
Urban Outfitters		11.19
Jean Paul Gaultier		10.93
JACQUEMUS		10.06
iHeartRadio Music Awards		8.99
ULTA Beauty		8.95
T.J. Maxx		8.71
Alexander McQueen		8.45
Marshalls		8.35
MISSGUIDED		8.35
Loewe		8.23
J.Crew		8.06
Acne Studios		7.88
BALMAIN		7.46
Dr. Martens		6.89
FOX		6.81
Champion		6.68
Free People		6.45
OLD NAVY		6.38
FashionNova		6.34
Fenty beauty		6.23
MATTEL		6.17
HomeGoods		5.82
TOM FORD		5.77
Vivienne Westwood		5.67
Steve Madden		5.44
KARL LAGERFELD		5.35
MTV		5.29
Wilton		5.23
boohoo		5.03
Mortal Kombat		4.95
Moschino		4.94
Anthropologie		4.90
American Eagle		4.68
Kroger		4.58
Jimmy Choo		4.56
UGG		4.53
GAP		4.47