Dawn Richard
Genres
popart pophip popr&b, funk & soulr&burban contemporaryalternative r&br&b/soulpop r&balternativeescape roomelectronicelectronicafricanafrofuturism
Influential: 0.00%
Fanbase: 0.00%
Trending: 0.00%
Report Date: 2025-08-21
0
Total Streams
1,109,242
Social Media Followers
00:00:00
Hours Airplay
CAREER STAGE: MID_LEVEL
Biography
Since 2004, DAWN has established herself as a distinctive voice in music, first as a member of Danity Kane and Diddy-Dirty Money, and later as a solo artist. With a style described as "genderless and genreless," she has released three solo albums that showcase her vocal, dance, production, and songwriting skills. Her 2019 album New Breed, which draws inspiration from her hometown of New Orleans and Carnival Indian culture, was critically acclaimed and named one of the year's best by various publications.
Not only is DAWN a talented musician, but she is also a trailblazer in pushing boundaries in music and visual technology. From performing live in 360 on YouTube to releasing a VR album and collaborating with Adult Swim, she has achieved all this independently, without the support of a label or team. Through her groundbreaking work, DAWN has become a symbol of empowerment for women, people of color, the LGBTQ community, and beyond, solidifying her status as a unique pop sensation and a cultural phenomenon.
Not only is DAWN a talented musician, but she is also a trailblazer in pushing boundaries in music and visual technology. From performing live in 360 on YouTube to releasing a VR album and collaborating with Adult Swim, she has achieved all this independently, without the support of a label or team. Through her groundbreaking work, DAWN has become a symbol of empowerment for women, people of color, the LGBTQ community, and beyond, solidifying her status as a unique pop sensation and a cultural phenomenon.
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Report Date: 2025-08-21
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Dawn Richard score
0.26% — Low bucket.
Brand: Live Nation
Brand: WNBA
Brand: Shea Moisture
Followers:1,109,242
Engagements:2,853
Rate:0.3%
Posts:1,207
Views:10,348
Avg Likes:2,874
Avg Comments:146
Avg Views:10,348
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,109,242 · Engagements 2,853 · Rate 0.3% Posts 1,207 · Views 10,348 · Avg Likes 2,874 · Avg Comments 146 · Avg Views 10,348 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 47% 18-24: 40% 35-44: 8% 13-17: 3% |
Largest: 25-34 (47%); next: 18-24 (40%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (68%) UNITED KINGDOM (4%) BRAZIL (3%) FRANCE (3%) CANADA (2%) |
Top regions: UNITED STATES (68%), UNITED KINGDOM (4%), BRAZIL (3%) |
| Platform Engagement | Instagram: 2,029 avg likes/post · Tiktok: 8,421 avg views/post · Youtube: 1,927 avg views/post | Best reach: Tiktok 8,421 avg views; best engagement: Instagram 2,029 avg likes |
Top Brand Affinities
Live Nation
Score: 26.29
WNBA
Score: 21.57
Shea Moisture
Score: 19.44
Amazon Music
Score: 16.24
Nasty Gal
Score: 16.03
Coach
Score: 14.54
Banana Republic
Score: 12.98
HBO Max
Score: 12.17
Alexander Wang
Score: 12.13
Macy's
Score: 11.93
Barbie
Score: 11.59
Maison Margiela
Score: 11.57
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Live Nation | 26.29 | |
| WNBA | 21.57 | |
| Shea Moisture | 19.44 | |
| Amazon Music | 16.24 | |
| Nasty Gal | 16.03 | |
| Coach | 14.54 | |
| Banana Republic | 12.98 | |
| HBO Max | 12.17 | |
| Alexander Wang | 12.13 | |
| Macy's | 11.93 | |
| Barbie | 11.59 | |
| Maison Margiela | 11.57 | |
| Fabletics | 11.27 | |
| Urban Outfitters | 11.19 | |
| Jean Paul Gaultier | 10.93 | |
| JACQUEMUS | 10.06 | |
| iHeartRadio Music Awards | 8.99 | |
| ULTA Beauty | 8.95 | |
| T.J. Maxx | 8.71 | |
| Alexander McQueen | 8.45 | |
| Marshalls | 8.35 | |
| MISSGUIDED | 8.35 | |
| Loewe | 8.23 | |
| J.Crew | 8.06 | |
| Acne Studios | 7.88 | |
| BALMAIN | 7.46 | |
| Dr. Martens | 6.89 | |
| FOX | 6.81 | |
| Champion | 6.68 | |
| Free People | 6.45 | |
| OLD NAVY | 6.38 | |
| FashionNova | 6.34 | |
| Fenty beauty | 6.23 | |
| MATTEL | 6.17 | |
| HomeGoods | 5.82 | |
| TOM FORD | 5.77 | |
| Vivienne Westwood | 5.67 | |
| Steve Madden | 5.44 | |
| KARL LAGERFELD | 5.35 | |
| MTV | 5.29 | |
| Wilton | 5.23 | |
| boohoo | 5.03 | |
| Mortal Kombat | 4.95 | |
| Moschino | 4.94 | |
| Anthropologie | 4.90 | |
| American Eagle | 4.68 | |
| Kroger | 4.58 | |
| Jimmy Choo | 4.56 | |
| UGG | 4.53 | |
| GAP | 4.47 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
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Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
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Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
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Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |