Davina Michelle

Davina Michelle — pop artist from NL.

Davina Michelle gained popularity on YouTube with viral covers before achieving chart-topping success in the Netherlands. Her opening act for P!NK led to hit…

Influence: 56.46% Fanbase: 38.81% Trending: 65.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hunkemoller • 61.69% • Very Strong

As of 2025-08-21

5,406,658

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:43:27 UTC

Genres

poppopdutch popmainstream poprockdutch rockrock

Biography

Davina Michelle gained popularity on YouTube with viral covers before achieving chart-topping success in the Netherlands. Her opening act for P!NK led to hit singles, a gold album, and a standout performance at Eurovision, culminating in sold-out concerts and international recognition.

With a string of hit singles and a gold album, Davina Michelle's success in the Netherlands catapulted her to global fame, including a show-stopping performance at Eurovision. Her sold-out concerts in Rotterdam marked a triumphant return to live music after a hiatus, solidifying her status as a top pop artist with multiple awards and growing international acclaim.

Top Brand Affinities

Report Date: 2025-08-21

Davina Michelle resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, NETHERLANDS. The demographic is heavily female (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 165,600 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Hunkemoller, Efteling, Albert Heijn maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Davina Michelle score 0.36% — Low bucket.

Brand: HunkemollerBrand: EftelingBrand: Albert Heijn

Followers:5,406,658

Engagements:19,360

Rate:0.4%

Posts:1,976

Avg Likes:18,263

Avg Comments:379

Avg Views:212,586

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,406,658 · Engagements 19,360 · Rate 0.4% Posts 1,976 · Views 212,586 · Avg Likes 18,263 · Avg Comments 379 · Avg Views 212,586	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 13-17: 9% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (16%) BRAZIL (12%) NETHERLANDS (9%) INDONESIA (7%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (16%), BRAZIL (12%), NETHERLANDS (9%)
Platform Engagement	Instagram: 6,242 avg likes/post · Tiktok: 165,600 avg views/post · Youtube: 46,986 avg views/post	Best reach: Tiktok 165,600 avg views; best engagement: Tiktok 10,700 avg likes

Top Brand Affinities

Hunkemoller

Score: 61.69

Efteling

Score: 53.11

Albert Heijn

Score: 32.87

Hema

Score: 24.42

Nakd

Score: 15.50

Zalando

Score: 13.25

KLM

Score: 12.77

Amstel

Score: 11.35

Tomorrowland

Score: 5.93

Superdry

Score: 4.68

Citroen

Score: 4.48

Pull&Bear

Score: 4.09

Brand	Category	Score
Hunkemoller		61.69
Efteling		53.11
Albert Heijn		32.87
Hema		24.42
Nakd		15.50
Zalando		13.25
KLM		12.77
Amstel		11.35
Tomorrowland		5.93
Superdry		4.68
Citroen		4.48
Pull&Bear		4.09
Stradivarius		4.03
Primark		3.65
Philips		3.44
Bacardi		3.06
NBC		2.98
ASOS		2.88
H&M		2.73
Dr. Martens		2.71
Martini		2.63
Michael Kors		2.55
Heineken		2.35
ASICS		2.13
shein		2.11
Red Bull		2.05
Victoria's Secret		2.04
Bershka		2.01
Calvin Klein		1.98
Polaroid		1.97
Aperol		1.93
Zara		1.86
Tommy Hilfiger		1.86
Peugeot		1.79
SheInside		1.77
Ray-Ban		1.76
Armani		1.73
Levi's		1.69
New Balance		1.67
Gymshark		1.64
Forever 21		1.63
Polo Ralph Lauren		1.63
Fiat		1.59
McLaren		1.59
L'Oréal Paris		1.58
Vogue		1.57
Guess		1.53
Ducati		1.48
Chrysler		1.48
Lego		1.47

Official Profiles

Artist: Davina Michelle

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Davina Michelle today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-21 19:25:51	Beat Me - Official Song Dutch Grand Prix	Qmusic	Amsterdam, NL	181
2025-08-21 18:41:26	Dating The Devil	LINQ FM	Voorne-Putten, NL	165
2025-08-21 18:28:57	Duurt Te Lang	Omroep Zeeland	Amsterdam, NL	150
2025-08-21 17:35:46	Heartbeat	NPO 3FM	Hilversum, NL	185
2025-08-21 17:21:54	Heartbeat	Radio Noord	Groningen, NL	194
2025-08-21 14:12:08	All Is Ours	Jedynka - Polskie Radio Program 1	Warsaw, PL	216
2025-08-21 13:57:43	Duurt Te Lang	NPO Sterren	Hilversum, NL	149
2025-08-21 13:57:41	Duurt Te Lang	NPO 3FM Alternative	Hilversum, NL	149
2025-08-21 12:38:52	Skyward	LINDA Radio	Hilversum, NL	209
2025-08-21 12:38:44	Skyward	Sky Radio	Hilversum, NL	209