Davina Michelle
Genres
0
Total Streams
5,406,658
Social Media Followers
00:00:00
Hours Airplay
Biography
With a string of hit singles and a gold album, Davina Michelle's success in the Netherlands catapulted her to global fame, including a show-stopping performance at Eurovision. Her sold-out concerts in Rotterdam marked a triumphant return to live music after a hiatus, solidifying her status as a top pop artist with multiple awards and growing international acclaim.
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Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,406,658 · Engagements 19,360 · Rate 0.4% Posts 1,976 · Views 212,586 · Avg Likes 18,263 · Avg Comments 379 · Avg Views 212,586 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 55% 25-34: 27% 13-17: 9% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (27%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (12%) NETHERLANDS (9%) INDONESIA (7%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (16%), BRAZIL (12%), NETHERLANDS (9%) |
| Platform Engagement | Instagram: 6,242 avg likes/post · Tiktok: 165,600 avg views/post · Youtube: 46,986 avg views/post | Best reach: Tiktok 165,600 avg views; best engagement: Tiktok 10,700 avg likes |
Top Brand Affinities
Hunkemoller
Efteling
Albert Heijn
Hema
Nakd
Zalando
KLM
Amstel
Tomorrowland
Superdry
Citroen
Pull&Bear
| Brand | Category | Score |
|---|---|---|
| Hunkemoller | 61.69 | |
| Efteling | 53.11 | |
| Albert Heijn | 32.87 | |
| Hema | 24.42 | |
| Nakd | 15.50 | |
| Zalando | 13.25 | |
| KLM | 12.77 | |
| Amstel | 11.35 | |
| Tomorrowland | 5.93 | |
| Superdry | 4.68 | |
| Citroen | 4.48 | |
| Pull&Bear | 4.09 | |
| Stradivarius | 4.03 | |
| Primark | 3.65 | |
| Philips | 3.44 | |
| Bacardi | 3.06 | |
| NBC | 2.98 | |
| ASOS | 2.88 | |
| H&M | 2.73 | |
| Dr. Martens | 2.71 | |
| Martini | 2.63 | |
| Michael Kors | 2.55 | |
| Heineken | 2.35 | |
| ASICS | 2.13 | |
| shein | 2.11 | |
| Red Bull | 2.05 | |
| Victoria's Secret | 2.04 | |
| Bershka | 2.01 | |
| Calvin Klein | 1.98 | |
| Polaroid | 1.97 | |
| Aperol | 1.93 | |
| Zara | 1.86 | |
| Tommy Hilfiger | 1.86 | |
| Peugeot | 1.79 | |
| SheInside | 1.77 | |
| Ray-Ban | 1.76 | |
| Armani | 1.73 | |
| Levi's | 1.69 | |
| New Balance | 1.67 | |
| Gymshark | 1.64 | |
| Forever 21 | 1.63 | |
| Polo Ralph Lauren | 1.63 | |
| Fiat | 1.59 | |
| McLaren | 1.59 | |
| L'Oréal Paris | 1.58 | |
| Vogue | 1.57 | |
| Guess | 1.53 | |
| Ducati | 1.48 | |
| Chrysler | 1.48 | |
| Lego | 1.47 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |