Davido

Davido — pop artist from NG.

Davido (David Adedeji Adeleke, born 1992) is a Nigerian Afrobeats/Afropop star known for fusing highlife, hip-hop, and pop with glossy, global production.…

Influence: 80.00% Fanbase: 84.39% Trending: 77.80% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 19.78% • Very Strong

As of 2025-09-30

44,201,801

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-01 00:17:55 UTC

Genres

popafropopnigerian popr&b, funk & soulafro r&brockrockhip-hop & rapghanaian hip hophip-hop/rapafroswinghiplifeelectronicafrobeatamapianoafricanazontobeatsazontoafrobeats

Biography

Davido (David Adedeji Adeleke, born 1992) is a Nigerian Afrobeats/Afropop star known for fusing highlife, hip-hop, and pop with glossy, global production. Raised in Lagos after being born in Atlanta, he broke out with “Dami Duro” (2011) and the debut album Omo Baba Olowo (2012). A run of continent-spanning hits—“Aye,” “If,” “Fall,” “FIA,” and “Blow My Mind” with Chris Brown—cemented him as a frontline figure in Afrobeats’ worldwide rise. His albums A Good Time (2019), A Better Time (2020), and Timeless (2023) pushed his reach further, led by festival-sized anthems like “UNAVAILABLE.” Davido founded the DMW label, helping launch artists such as Mayorkun and Peruzzi, and he’s a frequent O2 Arena headliner. A Babcock University graduate, he’s also known for philanthropy in Nigeria. With awards from The Headies to BET’s Best International Act, Davido stands as one of Afrobeats’ most visible ambassadors

Top Brand Affinities

Report Date: 2025-09-30

Davido maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, FRANCE. The audience leans heavily male (63%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 664,800 avg views per post; Instagram functions as the community touchpoint. Affinity with Palm Angels, Airtel, CNN makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Davido score 1.23% — Moderate bucket.

Brand: Palm AngelsBrand: AirtelBrand: CNN

Followers:44,201,801

Engagements:541,872

Rate:1.2%

Posts:976

Avg Likes:530,754

Avg Comments:15,024

Avg Views:721,775

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 44,201,801 · Engagements 541,872 · Rate 1.2% Posts 976 · Views 721,775 · Avg Likes 530,754 · Avg Comments 15,024 · Avg Views 721,775	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 43% 35-44: 6% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (43%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (21%) NIGERIA (12%) FRANCE (9%) KENYA (7%) SOUTH AFRICA (5%)	Top regions: UNITED STATES (21%), NIGERIA (12%), FRANCE (9%)
Platform Engagement	Instagram: 403,933 avg likes/post · Tiktok: 664,800 avg views/post · Youtube: 56,975 avg views/post	Best reach: Tiktok 664,800 avg views; best engagement: Instagram 403,933 avg likes

Top Brand Affinities

Palm Angels

Score: 19.78

Airtel

Score: 10.20

CNN

Score: 7.23

Maybach

Score: 6.80

T.G.I. Friday's

Score: 5.69

BALMAIN

Score: 4.57

ASOS

Score: 4.50

FashionNova

Score: 4.28

Ferragamo

Score: 4.23

FOREX

Score: 4.04

Timberland

Score: 3.80

TOM FORD

Score: 3.72

Brand	Category	Score
Palm Angels		19.78
Airtel		10.20
CNN		7.23
Maybach		6.80
T.G.I. Friday's		5.69
BALMAIN		4.57
ASOS		4.50
FashionNova		4.28
Ferragamo		4.23
FOREX		4.04
Timberland		3.80
TOM FORD		3.72
Hennessy		3.59
Fendi		3.42
MTV		3.17
Rolls-Royce		3.14
Barber Shop Connect		2.95
Versace		2.78
Bershka		2.46
Lacoste		2.31
Oriflame		2.27
Carrefour		2.26
Cartier		2.25
Nokia		2.22
Paramount Pictures		2.19
Gucci		2.16
Dr. Martens		2.10
SoundCloud		1.92
New Balance		1.92
Balenciaga		1.92
Dolce & Gabbana		1.86
Fenty beauty		1.73
NBA		1.67
Louis Vuitton		1.66
Vogue		1.63
H&M		1.63
Lexus		1.62
Michael Kors		1.62
Bugatti		1.61
Rolex		1.53
Tesla Motors		1.52
Herbalife		1.49
GIVENCHY		1.48
Maserati		1.46
Yves Saint Laurent		1.42
Pepsi		1.35
Polo Ralph Lauren		1.33
BBC		1.32
FIFA		1.28
Forever 21		1.26