
David Sanborn
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
38,138
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 18:38:53 UTC
Genres
Biography
Born in Tampa, Florida, and raised in Kirkwood, Missouri, Sanborn overcame childhood polio to become a prolific musician with a diverse musical background. He made his mark as a session player and solo artist, releasing albums like Another Hand and Inside that garnered critical acclaim and Grammy recognition. His legacy includes hosting the influential Night Music television program, composing film scores, and collaborating with iconic artists, solidifying his status as a jazz legend until his passing in 2024.
David Sanborn converts attention from 45-64 & 35-44 audiences across UNITED STATES, BRAZIL, JAPAN. Audience shape is heavily male (78%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 2,062 avg likes per post, with supportive conversation on Instagram. Shared audience with Akg, MOOG, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 38,138 · Engagements 2,062 · Rate 5.4% Posts 129 · Views 0 · Avg Likes 2,062 · Avg Comments 66 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
45-64: 32% 35-44: 30% 25-34: 27% 18-24: 9% |
Largest: 45-64 (32%); next: 35-44 (30%) |
Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
Top Countries |
UNITED STATES (33%) BRAZIL (17%) JAPAN (6%) ITALY (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (33%), BRAZIL (17%), JAPAN (6%) |
Platform Engagement | Instagram: 2,062 avg likes/post | best engagement: Instagram 2,062 avg likes |
Top Brand Affinities
Akg
MOOG
Akai
Ampeg
Pro Tools
Sennheiser
Amazon Music
Ableton
Yamaha
Pioneer
Spotify Music
iHeartRadio Music Awards
Brand | Category | Score |
---|---|---|
Akg | 36.14 | |
MOOG | 33.45 | |
Akai | 33.38 | |
Ampeg | 26.86 | |
Pro Tools | 19.53 | |
Sennheiser | 16.82 | |
Amazon Music | 15.49 | |
Ableton | 13.57 | |
Yamaha | 8.24 | |
Pioneer | 5.81 | |
Spotify Music | 5.33 | |
iHeartRadio Music Awards | 5.23 | |
Paramount Pictures | 4.98 | |
musical.ly | 4.96 | |
NBC | 3.69 | |
Beats Electronics | 3.51 | |
Pixar | 2.54 | |
SoundCloud | 2.11 | |
Los Angeles Lakers | 1.88 | |
Amazon | 1.80 | |
Cadillac | 1.66 | |
Guinness | 1.58 | |
Microsoft | 1.47 | |
Sony | 1.47 | |
CBS | 1.44 | |
NFL | 1.43 | |
Costco | 1.41 | |
Pandora | 1.31 | |
The Olympic Games | 1.26 | |
Heineken | 1.21 | |
NBA | 1.18 | |
Ferrari | 1.09 | |
Coachella | 1.08 | |
Star Wars | 1.05 | |
Porsche | 1.03 | |
Harley-Davidson | 1.02 | |
Paypal | 1.02 | |
Apple | 0.98 | |
Bentley | 0.96 | |
Tiffany & Co | 0.96 | |
Ray-Ban | 0.94 | |
McDonald's | 0.92 | |
Suzuki | 0.88 | |
Mazda | 0.87 | |
HBO | 0.84 | |
Nikon | 0.82 | |
Mercedes-Benz | 0.82 | |
Nintendo | 0.81 | |
Chevrolet | 0.79 | |
Netflix | 0.78 |
Official Profiles
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LoginArtist: David Sanborn
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 20:27:00 | Hobbies | DR P8 Jazz | Copenhagen, DK | 295 |
2025-08-21 18:50:42 | I Put A Spell On You | Jazz FM | London, GB | 221 |
2025-08-21 16:48:56 | I Put A Spell On You | RTBF Musiq3 | Brussels, BE | 220 |
2025-08-21 16:16:23 | High Roller | WCBE | Columbus, US | 258 |
2025-08-21 14:44:43 | Chicago Song (Edit) | Melodia | Varginha, MG, BR | 5 |
2025-08-21 04:00:22 | I Put A Spell On You | France Musique La Jazz | Paris, FR | 234 |
2025-08-21 03:30:33 | The Dream | Motsweding FM | Johannesburg, ZA | 108 |
Popularity (2025-10-07)
Platform | % |
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No data. |