David Sanborn

David Sanborn

Country: US | Gender: male

Influence: 57.46% Fanbase: 34.81% Trending: 68.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 36.14% • Very Strong

As of 2025-08-21

38,138

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:38:53 UTC

Genres

r&b, funk & souljazz funkjazz & standardsjazzsmooth jazzsmooth saxophonejazz fusionjazz saxophone

Biography

David Sanborn, a multi-Grammy-winning saxophonist, composer, and arranger, was a commercially successful and versatile musician known for his passionate and distinctive tone. Emerging from the 1970s jazz scene, he seamlessly blended jazz, rock, soul, and R&B, collaborating with numerous artists and releasing chart-topping albums like Hideaway and Double Vision with Bob James. Sanborn's career spanned over three decades, marked by acclaimed releases such as Upfront and Time and the River, showcasing his continuous evolution and relevance in the music industry.

Born in Tampa, Florida, and raised in Kirkwood, Missouri, Sanborn overcame childhood polio to become a prolific musician with a diverse musical background. He made his mark as a session player and solo artist, releasing albums like Another Hand and Inside that garnered critical acclaim and Grammy recognition. His legacy includes hosting the influential Night Music television program, composing film scores, and collaborating with iconic artists, solidifying his status as a jazz legend until his passing in 2024.

David Sanborn Marketing Affinity & Brand Fit Data

Report Date: 2025-08-21

David Sanborn converts attention from 45-64 & 35-44 audiences across UNITED STATES, BRAZIL, JAPAN. Audience shape is heavily male (78%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 2,062 avg likes per post, with supportive conversation on Instagram. Shared audience with Akg, MOOG, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist David Sanborn score 5.41%Very Strong bucket.
Brand: AkgBrand: MOOGBrand: Akai
Followers:38,138
Engagements:2,062
Rate:5.4%
Posts:129
Views:0
Avg Likes:2,062
Avg Comments:66
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 38,138 · Engagements 2,062 · Rate 5.4%
Posts 129 · Views 0 · Avg Likes 2,062 · Avg Comments 66 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 32%
35-44: 30%
25-34: 27%
18-24: 9%
Largest: 45-64 (32%); next: 35-44 (30%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (33%)
BRAZIL (17%)
JAPAN (6%)
ITALY (3%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (33%), BRAZIL (17%), JAPAN (6%)
Platform Engagement Instagram: 2,062 avg likes/post best engagement: Instagram 2,062 avg likes

Top Brand Affinities

Akg
Score: 36.14
MOOG
Score: 33.45
Akai
Score: 33.38
Ampeg
Score: 26.86
Pro Tools
Score: 19.53
Sennheiser
Score: 16.82
Amazon Music
Score: 15.49
Ableton
Score: 13.57
Yamaha
Score: 8.24
Pioneer
Score: 5.81
Spotify Music
Score: 5.33
iHeartRadio Music Awards
Score: 5.23
Brand Category Score
Akg 36.14
MOOG 33.45
Akai 33.38
Ampeg 26.86
Pro Tools 19.53
Sennheiser 16.82
Amazon Music 15.49
Ableton 13.57
Yamaha 8.24
Pioneer 5.81
Spotify Music 5.33
iHeartRadio Music Awards 5.23
Paramount Pictures 4.98
musical.ly 4.96
NBC 3.69
Beats Electronics 3.51
Pixar 2.54
SoundCloud 2.11
Los Angeles Lakers 1.88
Amazon 1.80
Cadillac 1.66
Guinness 1.58
Microsoft 1.47
Sony 1.47
CBS 1.44
NFL 1.43
Costco 1.41
Pandora 1.31
The Olympic Games 1.26
Heineken 1.21
NBA 1.18
Ferrari 1.09
Coachella 1.08
Star Wars 1.05
Porsche 1.03
Harley-Davidson 1.02
Paypal 1.02
Apple 0.98
Bentley 0.96
Tiffany & Co 0.96
Ray-Ban 0.94
McDonald's 0.92
Suzuki 0.88
Mazda 0.87
HBO 0.84
Nikon 0.82
Mercedes-Benz 0.82
Nintendo 0.81
Chevrolet 0.79
Netflix 0.78

Official Profiles

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Artist: David Sanborn

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 20:27:00 Hobbies DR P8 Jazz Copenhagen, DK 295
2025-08-21 18:50:42 I Put A Spell On You Jazz FM London, GB 221
2025-08-21 16:48:56 I Put A Spell On You RTBF Musiq3 Brussels, BE 220
2025-08-21 16:16:23 High Roller WCBE Columbus, US 258
2025-08-21 14:44:43 Chicago Song (Edit) Melodia Varginha, MG, BR 5
2025-08-21 04:00:22 I Put A Spell On You France Musique La Jazz Paris, FR 234
2025-08-21 03:30:33 The Dream Motsweding FM Johannesburg, ZA 108

Popularity (2025-10-07)

Platform%
No data.

Trending Artist