
David Otero
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
184,185
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 20:12:40 UTC
Genres
Biography
In 2020, David embarked on a nostalgic project titled "Otero y yo," reimagining his most iconic songs from his career, which yielded the chart-topping single "Una foto en blanco y negro." Continuing his musical journey, David is set to release his upcoming album "Intelligencia Natural" in 2024, showcasing a more personal and introspective approach highlighted by the lead single "Estrellas y Fantasmas."
David Otero cuts through with 18-24 & 25-34 audiences and consistency across SPAIN, MEXICO, PERU. A female-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 92,288 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with El Corte Ingles, Estrella Galícia, Fnac, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 184,185 · Engagements 1,502 · Rate 0.8% Posts 821 · Views 92,288 · Avg Likes 1,456 · Avg Comments 58 · Avg Views 92,288 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 41% 25-34: 34% 35-44: 14% 45-64: 6% |
Largest: 18-24 (41%); next: 25-34 (34%) |
Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
Top Countries |
SPAIN (65%) MEXICO (8%) PERU (4%) UNITED STATES (4%) ECUADOR (4%) |
Top regions: SPAIN (65%), MEXICO (8%), PERU (4%) |
Platform Engagement | Instagram: 546 avg likes/post · Youtube: 92,288 avg views/post | Best reach: Youtube 92,288 avg views; best engagement: Youtube 910 avg likes |
Top Brand Affinities
El Corte Ingles
Estrella Galícia
Fnac
Parfois
Iberia
Warner Music
Mapfre
TOUS
Desigual
Oysho
Daewoo
PLAYMOBIL
Brand | Category | Score |
---|---|---|
El Corte Ingles | 75.45 | |
Estrella Galícia | 63.39 | |
Fnac | 43.24 | |
Parfois | 32.58 | |
Iberia | 26.38 | |
Warner Music | 23.48 | |
Mapfre | 23.36 | |
TOUS | 21.74 | |
Desigual | 20.21 | |
Oysho | 16.83 | |
Daewoo | 15.05 | |
PLAYMOBIL | 15.00 | |
Amazon Music | 11.80 | |
VidaSana | 11.54 | |
Movistar | 10.33 | |
Johnnie Walker | 9.78 | |
Massimo Dutti | 9.77 | |
Vichy | 9.35 | |
Titleist | 9.00 | |
Patek Philippe | 8.35 | |
Pro Tools | 8.05 | |
Primark | 7.56 | |
Lidl | 7.04 | |
Pull&Bear | 6.49 | |
Thermomix | 6.26 | |
Stradivarius | 5.70 | |
Loewe | 5.68 | |
Ryanair | 4.84 | |
Summit Entertainment | 4.54 | |
Cafecito | 4.16 | |
AliExpress | 3.85 | |
Pfizer | 3.42 | |
Carrefour | 3.27 | |
Harrods | 3.13 | |
HBO | 2.89 | |
Spotify Music | 2.84 | |
Bershka | 2.76 | |
Universal | 2.66 | |
Garnier | 2.59 | |
Lancôme | 2.57 | |
Montblanc | 2.50 | |
Coca-Cola | 2.45 | |
Guinness | 2.42 | |
Zara | 2.39 | |
Tomorrowland | 2.31 | |
ASOS | 2.19 | |
Ferrero | 2.18 | |
Pixar | 2.18 | |
ASICS | 2.17 | |
Converse | 2.13 |
Official Profiles
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LoginArtist: David Otero
The map shows every radio station that aired David Otero today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 19:18:51 | Una Foto en Blanco y Negro (feat. Taburete) feat. Taburete | Cadena Dial | Madrid, ES | 203 |
2025-08-21 18:22:54 | Una Foto en Blanco y Negro (feat. Taburete) feat. Taburete | Europa FM | Madrid, ES | 214 |
2025-08-21 09:37:59 | Buscando el sol | Europa FM | Madrid, ES | 214 |
2025-08-21 04:08:15 | Estrellas y Fantasmas | Mix FM | Riano De Ibio, ES | 205 |
2025-08-21 02:32:23 | Una Foto en Blanco y Negro (feat. Taburete) feat. Taburete | Europa FM | Madrid, ES | 202 |
Popularity (2025-10-07)
Platform | % |
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No data. |