David Morales
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
247,089
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-08 15:04:26 UTC
Genres
Biography
Transitioning from underground hits to mainstream success, Morales worked with top artists like Mariah Carey, Madonna, and Michael Jackson, achieving chart success and expanding his reach beyond the club scene. His 1994 single "In De Ghetto" and debut album, The Program, solidified his position as a leading figure in the dance music world. Renowned for his dynamic DJ sets, Morales continues to push boundaries in the industry with his distinct sound and innovative approach.
David Morales resonates most with 25-34 & 18-24 audiences and shows durable presence in SOUTH AFRICA, EGYPT, MOROCCO. With a heavily male (79%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (31,598 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Allen & Heath, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 247,089 · Engagements 1,214 · Rate 0.5% Posts 3,499 · Views 34,776 · Avg Likes 1,158 · Avg Comments 72 · Avg Views 34,776 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 18-24: 22% 35-44: 17% 45-64: 9% |
Largest: 25-34 (50%); next: 18-24 (22%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
SOUTH AFRICA (33%) EGYPT (18%) MOROCCO (9%) ITALY (7%) UNITED KINGDOM (5%) |
Top regions: SOUTH AFRICA (33%), EGYPT (18%), MOROCCO (9%) |
| Platform Engagement | Instagram: 579 avg likes/post · Tiktok: 3,178 avg views/post · Youtube: 31,598 avg views/post | Best reach: Youtube 31,598 avg views; best engagement: Instagram 579 avg likes |
Top Brand Affinities
Mixcloud
Allen & Heath
Pioneer
Ableton
MOOG
Trancefamily
Akai
Sennheiser
Amazon Music
SoundCloud
Tomorrowland
Dom Pérignon
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 170.50 | |
| Allen & Heath | 164.49 | |
| Pioneer | 110.95 | |
| Ableton | 40.51 | |
| MOOG | 38.03 | |
| Trancefamily | 27.91 | |
| Akai | 25.46 | |
| Sennheiser | 25.36 | |
| Amazon Music | 18.88 | |
| SoundCloud | 15.64 | |
| Tomorrowland | 13.60 | |
| Dom Pérignon | 9.74 | |
| Beats Electronics | 9.51 | |
| Grey Goose | 9.17 | |
| Vauxhall | 8.28 | |
| Pro Tools | 8.16 | |
| Tate Modern | 7.18 | |
| Selfridges | 7.01 | |
| Dsquared | 6.69 | |
| Moët & Chandon | 6.64 | |
| Absolut | 6.39 | |
| Spotify Music | 6.04 | |
| Campari | 5.65 | |
| KARL LAGERFELD | 5.41 | |
| iHeartRadio Music Awards | 5.14 | |
| Vivienne Westwood | 5.09 | |
| TOM FORD | 4.84 | |
| Martini | 4.53 | |
| Alexander McQueen | 4.42 | |
| NBC | 4.27 | |
| Carhartt | 4.10 | |
| Aperol | 4.09 | |
| MTV | 4.05 | |
| Harrods | 3.64 | |
| Stüssy | 3.57 | |
| Alfa Romeo | 3.48 | |
| BALMAIN | 3.38 | |
| UEFA | 3.30 | |
| Hilton | 3.11 | |
| Garnier | 2.95 | |
| Warner Bros | 2.91 | |
| Dolce & Gabbana | 2.89 | |
| Coachella | 2.80 | |
| Ferrari | 2.78 | |
| Columbia Pictures | 2.69 | |
| Valentino | 2.66 | |
| Red Bull | 2.61 | |
| Christian Louboutin | 2.50 | |
| musical.ly | 2.50 | |
| Moschino | 2.50 |
Official Profiles
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LoginArtist: David Morales
The map shows every radio station that aired David Morales today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-11)
Total: 1,368,414
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,368,414 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 19:04:54 | AIN'T NOBODY | Funky Essex | Costessey, GB | 365 |
| 2025-08-21 19:03:03 | Whatcha Gonna Do With My Lovin' (Def mix) | Duma FM | Gaborone, BW | 246 |
| 2025-08-21 17:36:14 | My All (Morales "Def" Club Mix) | Radio Samobor | Zagreb, HR | 4 |
| 2025-08-21 17:03:35 | David Morales - Needin U - Radio Edit | Highland Radio | Letterkenny, IE | 211 |
| 2025-08-21 16:41:40 | Needin' U | BBC Radio 1 Dance | London, GB | 149 |
| 2025-08-21 16:34:55 | Needin' U | Antenna 5 | Skopje, MK | 19 |
| 2025-08-21 16:15:03 | David Morales - Needin U - Radio Edit | One dance | Bergamo, IT | 206 |
| 2025-08-21 16:11:52 | Space Cowboy (Classic radio) | One dance | Bergamo, IT | 166 |
| 2025-08-21 15:46:08 | Space Cowboy (Classic radio) | KTBG | Warrensburg, US | 223 |
| 2025-08-21 15:33:26 | Always Be My Baby (Def Classic Radio Mix) | Trans Radio UK | N, GB | 259 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
