David Gray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
311,387
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 18:43:47 UTC
Genres
Biography
As a multi-platinum artist known for his landmark album "White Ladder," David Gray has left an indelible mark on the music industry, inspiring artists ranging from Adele to Ed Sheeran. With "Dear Life," Gray continues his artistic evolution, unwavering in his pursuit of authentic expression and musical innovation. Through this album, Gray invites listeners on a deeply personal journey, expressing his hopes for a transformative connection with his audience through the power of music.
David Gray converts attention from 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, CANADA. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 16,850 avg views per post, with supportive conversation on Instagram. Shared audience with Sweaty Betty, ITV, Waitrose underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 311,387 · Engagements 2,116 · Rate 0.7% Posts 2,238 · Views 25,110 · Avg Likes 2,020 · Avg Comments 126 · Avg Views 25,110 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 25% 35-44: 22% 45-64: 15% |
Largest: 25-34 (36%); next: 18-24 (25%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (30%) UNITED KINGDOM (24%) CANADA (4%) IRELAND (3%) GERMANY (3%) |
Top regions: UNITED STATES (30%), UNITED KINGDOM (24%), CANADA (4%) |
| Platform Engagement | Instagram: 1,217 avg likes/post · Tiktok: 16,850 avg views/post · Youtube: 8,260 avg views/post | Best reach: Tiktok 16,850 avg views; best engagement: Instagram 1,217 avg likes |
Top Brand Affinities
Sweaty Betty
ITV
Waitrose
Amazon Music
British Airways
Sainsbury's
Marks & Spencer
Tate Modern
Selfridges
Jameson
Guinness
River Island
| Brand | Category | Score |
|---|---|---|
| Sweaty Betty | 28.62 | |
| ITV | 18.07 | |
| Waitrose | 13.21 | |
| Amazon Music | 12.10 | |
| British Airways | 10.35 | |
| Sainsbury's | 9.45 | |
| Marks & Spencer | 9.38 | |
| Tate Modern | 8.25 | |
| Selfridges | 8.15 | |
| Jameson | 7.93 | |
| Guinness | 7.47 | |
| River Island | 7.02 | |
| Ryanair | 6.97 | |
| Vauxhall | 6.60 | |
| Carlsberg | 5.52 | |
| NBC | 5.29 | |
| Coors | 5.11 | |
| Pacific Northwest Wonderland | 4.87 | |
| ALDI | 4.46 | |
| Anthropologie | 4.45 | |
| Margaritaville | 4.27 | |
| Nespresso | 4.05 | |
| Gillette | 4.00 | |
| Spotify Music | 3.97 | |
| Paramount Pictures | 3.95 | |
| CNN | 3.95 | |
| Tesco | 3.93 | |
| Kickstarter | 3.87 | |
| Columbia Pictures | 3.57 | |
| Baileys | 3.50 | |
| Martini | 3.41 | |
| Emporium | 3.31 | |
| Cadbury | 3.30 | |
| Primark | 3.29 | |
| BBC | 3.12 | |
| NHL | 3.10 | |
| Harrods | 3.07 | |
| Aperol | 3.05 | |
| Showtime | 3.01 | |
| ESPN | 2.94 | |
| MTV | 2.84 | |
| Geocaching | 2.83 | |
| Topshop | 2.77 | |
| Busch | 2.75 | |
| Airbnb | 2.67 | |
| Mulberry | 2.60 | |
| Target | 2.53 | |
| NFL | 2.46 | |
| ASOS | 2.46 | |
| Costco | 2.44 |
Official Profiles
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LoginArtist: David Gray
The map shows every radio station that aired David Gray today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 17:54:10 | Future Bride | Itapema FM | Joinville, BR | 232 |
| 2025-08-21 16:31:59 | Plus & Minus | KMTN The Mountain 96.9 FM | Jackson, US | 180 |
| 2025-08-21 16:16:28 | Babylon [2007 Mix] (Brian Malouf Mix) (US Radio Edit) | WZEW | Mobile, US | 187 |
| 2025-08-21 15:33:42 | Babylon | WCNR | Charlottesville, US | 260 |
| 2025-08-21 15:15:58 | Sail Away | KKDG 99.7 Radio Free Durango | Durango, US | 303 |
| 2025-08-21 14:07:33 | Babylon | KTBG | Warrensburg, US | 260 |
| 2025-08-21 14:02:57 | Babylon - Radio Mix 1 | Magic Chilled | London, GB | 201 |
| 2025-08-21 13:54:57 | Sail Away | Radio Metro Oslo/Akershus | Oslo, NO | 301 |
| 2025-08-21 13:44:18 | The One I Love | WXPN-FM | Coplay, PA, US | 203 |
| 2025-08-21 13:31:18 | Please Forgive Me | WMVY | Edgartown, US | 328 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
