David Dallas

David Dallas — pop artist from NZ.

Sure, here are two concise paragraphs: The performance was impressive, showcasing the artist's skill and charisma. The crowd responded enthusiastically,…

Influence: 50.54% Fanbase: 25.23% Trending: 63.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 122.64% • Very Strong

As of 2025-09-10

78,900

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-10-08 16:56:46 UTC

Genres

poppacific islands pophip-hop & raphip-hop/rapnz hip hoppolynesian hip hopcontemporary hip hophip hopsportswrestling

Biography

Sure, here are two concise paragraphs:

The performance was impressive, showcasing the artist's skill and charisma. The crowd responded enthusiastically, creating a lively and engaging atmosphere.

Top Brand Affinities

Report Date: 2025-09-10

David Dallas has momentum with 18-24 & 25-34 audiences—particularly in NEW ZEALAND, UNITED STATES, AUSTRALIA. A heavily male (76%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 42,638 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Air New Zealand, TUI, TUI Group signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist David Dallas score 4.02% — Very Strong bucket.

Brand: Air New ZealandBrand: TUIBrand: TUI Group

Followers:78,900

Engagements:3,169

Rate:4.0%

Posts:87

Avg Likes:2,947

Avg Comments:271

Avg Views:43,308

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 78,900 · Engagements 3,169 · Rate 4.0% Posts 87 · Views 43,308 · Avg Likes 2,947 · Avg Comments 271 · Avg Views 43,308	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 38% 35-44: 7% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (38%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	NEW ZEALAND (27%) UNITED STATES (16%) AUSTRALIA (9%) BRAZIL (6%) MEXICO (4%)	Top regions: NEW ZEALAND (27%), UNITED STATES (16%), AUSTRALIA (9%)
Platform Engagement	Instagram: 1,364 avg likes/post · Tiktok: 670 avg views/post · Youtube: 42,638 avg views/post	Best reach: Youtube 42,638 avg views; best engagement: Youtube 1,567 avg likes

Top Brand Affinities

Air New Zealand

Score: 122.64

TUI

Score: 27.06

TUI Group

Score: 26.82

Kmart

Score: 16.95

Afterpay

Score: 14.42

Vodafone

Score: 12.76

Holden

Score: 11.91

Qantas

Score: 11.23

New Line Cinema

Score: 10.99

Jim Beam

Score: 9.92

Foot Locker

Score: 9.71

Denny's

Score: 8.37

Brand	Category	Score
Air New Zealand		122.64
TUI		27.06
TUI Group		26.82
Kmart		16.95
Afterpay		14.42
Vodafone		12.76
Holden		11.91
Qantas		11.23
New Line Cinema		10.99
Jim Beam		9.92
Foot Locker		9.71
Denny's		8.37
Crossfit		7.08
Sunnies Studios		6.58
Datsun		6.36
Pioneer		6.35
Clarks		6.06
Nixon		6.01
Ableton		5.44
Hennessy		5.03
Beats Electronics		4.74
Nice Kicks		4.56
Sneakerhead		4.44
iHeartRadio Music Awards		4.17
Carhartt		4.04
UFC		4.02
Showtime		3.92
NBA		3.87
Heineken		3.87
Mazda		3.84
UberEATS		3.80
McLaren		3.70
Coachella		3.69
Mortal Kombat		3.60
SoundCloud		3.58
KFC		3.36
Los Angeles Lakers		3.17
Spotify Music		3.08
Uber		3.03
Tinder		3.01
Emporium		2.99
Geocaching		2.98
Stüssy		2.93
GoPro		2.85
Red Bull		2.75
Guinness		2.64
Harley-Davidson		2.49
New Balance		2.47
Timberland		2.45
Lush		2.33