David Bowie Brand Affinity ranks highest Vivienne Westwood at 5.17% . Very Strong. Score DMDB 77.42% | Fanbase 74.35%

David Bowie — rock artist from GB.

David Bowie, a versatile and influential music icon, was known for his ability to constantly reinvent himself throughout his career. From his debut as Ziggy…

David Bowie

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc0-9ad1-0992-81a2-a0369fe50396

Find Artist

Genres

rockpermanent waverockart rockglam rockclassic rockalternative rockpop rock

Influential: 77.42% Fanbase: 74.35% Trending: 78.96%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Vivienne Westwood • 5.17% • Very Strong

As of 2025-09-09

3,806,809

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.42% | Fanbase 74.35% | Trending 78.96% | CAREER STAGE: SUPERSTAR

Biography

David Bowie, a versatile and influential music icon, was known for his ability to constantly reinvent himself throughout his career. From his debut as Ziggy Stardust in the late ‘60s to his experimental album Blackstar nearly five decades later, Bowie explored various genres including pop, glam, punk, soul, hard rock, and electronic music. Beyond his musical endeavors, Bowie also made a mark in fashion and acting, showcasing his diverse talents and personas over the years. His fearlessness and boundless imagination inspired many to embrace their individuality and celebrate self-expression. Throughout his life, David Bowie continued to push boundaries and innovate, leaving a lasting impact on the music industry and beyond. His unique perspectives and personas resonated with audiences, solidifying his legacy as a cultural provocateur and artistic visionary. Bowie's artistry transcended mere music, embodying the essence of rock ’n’ roll while encouraging others to embrace complexity and authenticity in their own lives.

Report Date: 2025-09-09

David Bowie commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (57%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (384,758 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vivienne Westwood, Columbia Pictures, Lollapalooza points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist David Bowie score 1.14% — Moderate bucket.

Brand: Vivienne WestwoodBrand: Columbia PicturesBrand: Lollapalooza

Followers:3,806,809

Engagements:43,571

Rate:1.1%

Posts:2,477

Avg Likes:41,644

Avg Comments:1,028

Avg Views:474,758

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,806,809 · Engagements 43,571 · Rate 1.1% Posts 2,477 · Views 474,758 · Avg Likes 41,644 · Avg Comments 1,028 · Avg Views 474,758	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 32% 35-44: 15% 45-64: 10%	Largest: 18-24 (39%); next: 25-34 (32%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (21%) BRAZIL (13%) UNITED KINGDOM (7%) ITALY (6%) MEXICO (6%)	Top regions: UNITED STATES (21%), BRAZIL (13%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 19,736 avg likes/post · Tiktok: 90,000 avg views/post · Youtube: 384,758 avg views/post	Best reach: Youtube 384,758 avg views; best engagement: Instagram 19,736 avg likes

Top Brand Affinities

Vivienne Westwood

Score: 5.17

Columbia Pictures

Score: 5.00

Lollapalooza

Score: 4.98

Movistar

Score: 4.22

Warner Bros

Score: 4.03

Summit Entertainment

Score: 3.68

MTV

Score: 3.62

Paramount Pictures

Score: 3.30

Dr. Martens

Score: 3.29

NBC

Score: 3.18

AMC

Score: 3.03

Star Wars

Score: 3.03

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Top Brand Affinities

Brand	Category	Score
Vivienne Westwood		5.17
Columbia Pictures		5.00
Lollapalooza		4.98
Movistar		4.22
Warner Bros		4.03
Summit Entertainment		3.68
MTV		3.62
Paramount Pictures		3.30
Dr. Martens		3.29
NBC		3.18
AMC		3.03
Star Wars		3.03
BBC		2.96
Spotify Music		2.94
Pizza Hut		2.88
Comedy Central		2.75
Urban Outfitters		2.68
Guinness		2.48
Lush		2.45
Polaroid		2.43
Emporium		2.41
Kodak		2.31
ASOS		2.29
HBO		2.18
Guess		2.11
Dolce & Gabbana		2.06
Pantone Inc		2.03
Pixar		1.94
Tinder		1.93
Cafecito		1.91
Jaguar		1.89
Showtime		1.89
Converse		1.83
DC Entertainment		1.82
Lego		1.82
SoundCloud		1.78
Cadillac		1.76
Coachella		1.74
Jack Daniels		1.71
CBS		1.68
Armani		1.68
Pepsi		1.66
Vans		1.66
Fujifilm		1.65
Vogue		1.64
Marvel Entertainment		1.58
Universal		1.57
Nintendo		1.56
Netflix		1.55
Marvel		1.47