David Bowie

David Bowie

Country: GB | Gender: male

Influence: 77.42% Fanbase: 74.35% Trending: 78.96% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Vivienne Westwood • 5.17% • Very Strong

As of 2025-10-01

3,815,609

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:31:21 UTC

Genres

rockpermanent waverockart rockglam rockclassic rockalternative rockpop rock

Biography

David Bowie, a versatile and influential music icon, was known for his ability to constantly reinvent himself throughout his career. From his debut as Ziggy Stardust in the late ‘60s to his experimental album Blackstar nearly five decades later, Bowie explored various genres including pop, glam, punk, soul, hard rock, and electronic music. Beyond his musical endeavors, Bowie also made a mark in fashion and acting, showcasing his diverse talents and personas over the years. His fearlessness and boundless imagination inspired many to embrace their individuality and celebrate self-expression. Throughout his life, David Bowie continued to push boundaries and innovate, leaving a lasting impact on the music industry and beyond. His unique perspectives and personas resonated with audiences, solidifying his legacy as a cultural provocateur and artistic visionary. Bowie's artistry transcended mere music, embodying the essence of rock ’n’ roll while encouraging others to embrace complexity and authenticity in their own lives.

David Bowie Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

David Bowie commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (57%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (384,758 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vivienne Westwood, Columbia Pictures, Lollapalooza points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist David Bowie score 0.96%Low bucket.
Brand: Vivienne WestwoodBrand: Columbia PicturesBrand: Lollapalooza
Followers:3,815,609
Engagements:36,777
Rate:1.0%
Posts:2,489
Views:427,958
Avg Likes:35,542
Avg Comments:975
Avg Views:427,958

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,815,609 · Engagements 36,777 · Rate 1.0%
Posts 2,489 · Views 427,958 · Avg Likes 35,542 · Avg Comments 975 · Avg Views 427,958
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 39%
25-34: 32%
35-44: 15%
45-64: 10%
Largest: 18-24 (39%); next: 25-34 (32%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED STATES (21%)
BRAZIL (13%)
UNITED KINGDOM (7%)
ITALY (6%)
MEXICO (6%)
Top regions: UNITED STATES (21%), BRAZIL (13%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 19,736 avg likes/post · Tiktok: 43,200 avg views/post · Youtube: 384,758 avg views/post Best reach: Youtube 384,758 avg views; best engagement: Instagram 19,736 avg likes

Top Brand Affinities

Vivienne Westwood
Score: 5.17
Columbia Pictures
Score: 5.00
Lollapalooza
Score: 4.98
Movistar
Score: 4.22
Warner Bros
Score: 4.03
Summit Entertainment
Score: 3.68
MTV
Score: 3.62
Paramount Pictures
Score: 3.30
Dr. Martens
Score: 3.29
NBC
Score: 3.18
AMC
Score: 3.03
Star Wars
Score: 3.03
Brand Category Score
Vivienne Westwood 5.17
Columbia Pictures 5.00
Lollapalooza 4.98
Movistar 4.22
Warner Bros 4.03
Summit Entertainment 3.68
MTV 3.62
Paramount Pictures 3.30
Dr. Martens 3.29
NBC 3.18
AMC 3.03
Star Wars 3.03
BBC 2.96
Spotify Music 2.94
Pizza Hut 2.88
Comedy Central 2.75
Urban Outfitters 2.68
Guinness 2.48
Lush 2.45
Polaroid 2.43
Emporium 2.41
Kodak 2.31
ASOS 2.29
HBO 2.18
Guess 2.11
Dolce & Gabbana 2.06
Pantone Inc 2.03
Pixar 1.94
Tinder 1.93
Cafecito 1.91
Jaguar 1.89
Showtime 1.89
Converse 1.83
DC Entertainment 1.82
Lego 1.82
SoundCloud 1.78
Cadillac 1.76
Coachella 1.74
Jack Daniels 1.71
CBS 1.68
Armani 1.68
Pepsi 1.66
Vans 1.66
Fujifilm 1.65
Vogue 1.64
Marvel Entertainment 1.58
Universal 1.57
Nintendo 1.56
Netflix 1.55
Marvel 1.47

Official Profiles

Login to view Contact

Login

Artist: David Bowie

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired David Bowie today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-01)

Total: 22,771,365

PLATFORM TOTAL %
Spotify Spotify 17,423,297 76.51%
Last.fm Last.fm 5,348,068 23.49%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist