David Archuleta
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,864,756
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:48:28 UTC
Genres
Biography
In the coming months, Archuleta plans to release more new music, sharing that his journey to find his true voice has led him to embrace bold vulnerability and honesty in his songwriting. Drawing from his upbringing and personal beliefs, he aims to create music that speaks to the core of human experience and hopes to connect with listeners on a deeper level, offering them a greater understanding of themselves and the world around them.
David Archuleta maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, INDONESIA. The audience leans heavily female (59%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 58,350 avg views per post; Instagram functions as the community touchpoint. Affinity with Grindr, Bonneville, Macy's makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,864,756 · Engagements 14,376 · Rate 0.5% Posts 1,270 · Views 73,208 · Avg Likes 14,024 · Avg Comments 373 · Avg Views 73,208 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 28% 13-17: 8% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (28%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (27%) PHILIPPINES (16%) INDONESIA (6%) BRAZIL (5%) CANADA (4%) |
Top regions: UNITED STATES (27%), PHILIPPINES (16%), INDONESIA (6%) |
| Platform Engagement | Instagram: 9,471 avg likes/post · Tiktok: 58,350 avg views/post · Youtube: 14,858 avg views/post | Best reach: Tiktok 58,350 avg views; best engagement: Instagram 9,471 avg likes |
Top Brand Affinities
Grindr
Bonneville
Macy's
Barbie
MATTEL
Delta
J.Crew
Jollibee
NORDSTROM
American Eagle
Power Rangers
Coach
| Brand | Category | Score |
|---|---|---|
| Grindr | 23.37 | |
| Bonneville | 10.58 | |
| Macy's | 9.32 | |
| Barbie | 9.11 | |
| MATTEL | 8.18 | |
| Delta | 7.77 | |
| J.Crew | 7.54 | |
| Jollibee | 6.97 | |
| NORDSTROM | 6.84 | |
| American Eagle | 6.67 | |
| Power Rangers | 6.60 | |
| Coach | 6.25 | |
| iHeartRadio Music Awards | 6.22 | |
| Hot Topic | 5.67 | |
| Pfizer | 5.29 | |
| Urban Outfitters | 5.20 | |
| Chick-fil-A | 5.03 | |
| American Airlines | 4.98 | |
| MTV | 4.94 | |
| ASOS | 4.68 | |
| Summit Entertainment | 4.66 | |
| Taco Bell | 4.58 | |
| Hilton | 4.32 | |
| Verizon | 4.18 | |
| Dunkin' Donuts | 3.94 | |
| Abercrombie & Fitch | 3.93 | |
| Lollapalooza | 3.84 | |
| OLD NAVY | 3.83 | |
| Walmart | 3.82 | |
| NBC | 3.70 | |
| Busch | 3.55 | |
| Oculus | 3.53 | |
| Lululemon Athletica | 3.47 | |
| Target | 3.37 | |
| ABC | 3.32 | |
| Costco | 3.26 | |
| Calvin Klein | 3.19 | |
| Sunnies Studios | 3.05 | |
| Marc Jacobs | 2.90 | |
| Dr. Martens | 2.76 | |
| Pizza Hut | 2.75 | |
| Versace | 2.75 | |
| GAP | 2.70 | |
| PetSmart | 2.69 | |
| Nickelodeon | 2.56 | |
| Tinder | 2.50 | |
| Chrysler | 2.44 | |
| Tiffany | 2.38 | |
| Walt Disney | 2.37 | |
| Benefit Cosmetics | 2.35 |
Official Profiles
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LoginArtist: David Archuleta
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Top 10 Songs Played Today
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Total Streams (2025-10-02)
Total: 3,134,054
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
2,477,810 | 79.06% |
| [+] |
|
557,485 | 17.79% |
| [+] |
|
86,613 | 2.76% |
| [+] |
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12,146 | 0.39% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 05:30 UTC | David Archuleta | Joe's Pub | New York, United States | |
| 2025-12-14 05:30 UTC | David Archuleta | Joe's Pub | New York, United States | |
| 2025-12-15 04:30 UTC | David Archuleta | Joe's Pub | New York, United States | |
| 2025-12-19 03:00 UTC | David Archuleta | The Peppermint Club | West Hollywood, United States | |
| 2025-12-20 03:00 UTC | David Archuleta | The Peppermint Club | West Hollywood, United States |















