Dave Moffatt
Genres
0
Total Streams
1,337,305
Social Media Followers
00:00:00
Hours Airplay
Biography
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Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,337,305 · Engagements 16,284 · Rate 1.2% Posts 1,254 · Views 181,709 · Avg Likes 15,060 · Avg Comments 1,911 · Avg Views 181,709 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 44% 18-24: 33% 35-44: 14% 45-64: 5% |
Largest: 25-34 (44%); next: 18-24 (33%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
INDONESIA (30%) PHILIPPINES (25%) UNITED STATES (7%) BRAZIL (5%) INDIA (4%) |
Top regions: INDONESIA (30%), PHILIPPINES (25%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 9,656 avg likes/post · Tiktok: 25,700 avg views/post · Youtube: 156,009 avg views/post | Best reach: Youtube 156,009 avg views; best engagement: Instagram 9,656 avg likes |
Top Brand Affinities
Jollibee
Alden
Tim Hortons
Yakult
Kraft Foods
Influenster
AirAsia
Pfizer
MamaBear
Gundam
Power Rangers
Pizza Hut
| Brand | Category | Score |
|---|---|---|
| Jollibee | 34.97 | |
| Alden | 17.98 | |
| Tim Hortons | 11.45 | |
| Yakult | 11.03 | |
| Kraft Foods | 9.18 | |
| Influenster | 7.76 | |
| AirAsia | 7.34 | |
| Pfizer | 5.97 | |
| MamaBear | 5.31 | |
| Gundam | 5.17 | |
| Power Rangers | 5.03 | |
| Pizza Hut | 4.90 | |
| Petronas | 4.50 | |
| Preloved | 3.89 | |
| Dunkin' Donuts | 3.72 | |
| Sunnies Studios | 3.59 | |
| Babybump | 3.57 | |
| Revlon | 3.22 | |
| UNIQLO | 3.19 | |
| LEGOLAND | 3.16 | |
| Showtime | 2.77 | |
| McDonald's | 2.67 | |
| Starbucks | 2.59 | |
| NHL | 2.55 | |
| Fujifilm | 2.48 | |
| Tupperware Brands | 2.44 | |
| Kylie Cosmetics | 2.19 | |
| Maybelline | 2.11 | |
| Transformers | 1.99 | |
| Snoopy And The Peanuts Gang | 1.98 | |
| AMC | 1.97 | |
| KitKat | 1.97 | |
| Sephora | 1.93 | |
| Costco | 1.92 | |
| Pic Collage | 1.88 | |
| Universal | 1.83 | |
| Ferrero | 1.80 | |
| L'Oréal Paris | 1.78 | |
| Lego | 1.77 | |
| CBS | 1.70 | |
| OREO | 1.69 | |
| Spotify Music | 1.65 | |
| CBS Television Studios | 1.61 | |
| Huawei | 1.59 | |
| Travelgram | 1.58 | |
| KFC | 1.52 | |
| Marvel | 1.48 | |
| Airbnb | 1.46 | |
| Los Angeles Lakers | 1.44 | |
| Pokemon Go | 1.44 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |