Dave Moffatt
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
1,337,305
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 18:43:35 UTC
Genres
Biography
Dave Moffatt builds repeat engagement among 25-34 & 18-24 audiences throughout INDONESIA, PHILIPPINES, UNITED STATES. With a female-leaning (54%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (156,009 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Jollibee, Alden, Tim Hortons point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,337,305 · Engagements 16,284 · Rate 1.2% Posts 1,254 · Views 181,709 · Avg Likes 15,060 · Avg Comments 1,911 · Avg Views 181,709 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 33% 35-44: 14% 45-64: 5% |
Largest: 25-34 (44%); next: 18-24 (33%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
INDONESIA (30%) PHILIPPINES (25%) UNITED STATES (7%) BRAZIL (5%) INDIA (4%) |
Top regions: INDONESIA (30%), PHILIPPINES (25%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 9,656 avg likes/post · Tiktok: 25,700 avg views/post · Youtube: 156,009 avg views/post | Best reach: Youtube 156,009 avg views; best engagement: Instagram 9,656 avg likes |
Top Brand Affinities
Jollibee
Alden
Tim Hortons
Yakult
Kraft Foods
Influenster
AirAsia
Pfizer
MamaBear
Gundam
Power Rangers
Pizza Hut
| Brand | Category | Score |
|---|---|---|
| Jollibee | 34.97 | |
| Alden | 17.98 | |
| Tim Hortons | 11.45 | |
| Yakult | 11.03 | |
| Kraft Foods | 9.18 | |
| Influenster | 7.76 | |
| AirAsia | 7.34 | |
| Pfizer | 5.97 | |
| MamaBear | 5.31 | |
| Gundam | 5.17 | |
| Power Rangers | 5.03 | |
| Pizza Hut | 4.90 | |
| Petronas | 4.50 | |
| Preloved | 3.89 | |
| Dunkin' Donuts | 3.72 | |
| Sunnies Studios | 3.59 | |
| Babybump | 3.57 | |
| Revlon | 3.22 | |
| UNIQLO | 3.19 | |
| LEGOLAND | 3.16 | |
| Showtime | 2.77 | |
| McDonald's | 2.67 | |
| Starbucks | 2.59 | |
| NHL | 2.55 | |
| Fujifilm | 2.48 | |
| Tupperware Brands | 2.44 | |
| Kylie Cosmetics | 2.19 | |
| Maybelline | 2.11 | |
| Transformers | 1.99 | |
| Snoopy And The Peanuts Gang | 1.98 | |
| AMC | 1.97 | |
| KitKat | 1.97 | |
| Sephora | 1.93 | |
| Costco | 1.92 | |
| Pic Collage | 1.88 | |
| Universal | 1.83 | |
| Ferrero | 1.80 | |
| L'Oréal Paris | 1.78 | |
| Lego | 1.77 | |
| CBS | 1.70 | |
| OREO | 1.69 | |
| Spotify Music | 1.65 | |
| CBS Television Studios | 1.61 | |
| Huawei | 1.59 | |
| Travelgram | 1.58 | |
| KFC | 1.52 | |
| Marvel | 1.48 | |
| Airbnb | 1.46 | |
| Los Angeles Lakers | 1.44 | |
| Pokemon Go | 1.44 |
Official Profiles
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LoginArtist: Dave Moffatt
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Total Streams
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Radio Spins (2025-10-08)
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Popularity (2025-10-07)
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