Dave
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
7,745,988
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:30:46 UTC
Genres
Biography
Despite a challenging upbringing in Streatham and his brothers' incarceration, Dave honed his craft as a musician, transitioning from animation to piano before pursuing a career as an MC. His breakthrough came in 2015 with a freestyle on Bl@ckbox, followed by notable appearances on BBC Radio 1 and collaborations with artists like AJ Tracey. With chart-topping singles like "Funky Friday" and "Starlight," Dave continues to captivate audiences with his poignant lyrics and distinctive style, making a mark both in the U.K. and internationally.
Dave reaches 18-24 & 25-34 audiences concentrated in UNITED KINGDOM, UNITED STATES, FRANCE. The demographic tilt is heavily male (78%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 35,231,053 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Roberto Cavalli Newborn, Palm Angels, SUSHISAMBA suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,745,988 · Engagements 2,942,766 · Rate 38.0% Posts 424 · Views 47,781,053 · Avg Likes 2,648,957 · Avg Comments 31,639 · Avg Views 47,781,053 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 32% 13-17: 7% 35-44: 6% |
Largest: 18-24 (53%); next: 25-34 (32%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED KINGDOM (40%) UNITED STATES (10%) FRANCE (4%) NIGERIA (3%) AUSTRALIA (3%) |
Top regions: UNITED KINGDOM (40%), UNITED STATES (10%), FRANCE (4%) |
| Platform Engagement | Instagram: 703,202 avg likes/post · Tiktok: 12,550,000 avg views/post · Youtube: 35,231,053 avg views/post | Best reach: Youtube 35,231,053 avg views; best engagement: Tiktok 1,600,000 avg likes |
Top Brand Affinities
Roberto Cavalli Newborn
Palm Angels
SUSHISAMBA
Sky Sports
Stone Island
Champion
boohoo
River Island
Selfridges
Vauxhall
MISSGUIDED
Alexander McQueen
| Brand | Category | Score |
|---|---|---|
| Roberto Cavalli Newborn | 31.28 | |
| Palm Angels | 29.74 | |
| SUSHISAMBA | 16.83 | |
| Sky Sports | 16.37 | |
| Stone Island | 14.64 | |
| Champion | 14.35 | |
| boohoo | 13.57 | |
| River Island | 13.38 | |
| Selfridges | 13.37 | |
| Vauxhall | 12.42 | |
| MISSGUIDED | 10.54 | |
| Alexander McQueen | 9.61 | |
| ASOS | 8.02 | |
| JACQUEMUS | 7.96 | |
| Maison Margiela | 7.52 | |
| Dsquared | 7.26 | |
| Myprotein | 6.53 | |
| Vivienne Westwood | 6.01 | |
| Carlsberg | 5.85 | |
| SoundCloud | 5.07 | |
| Moncler | 5.03 | |
| Hennessy | 5.00 | |
| Tesco | 4.80 | |
| Hublot | 4.70 | |
| Harrods | 4.67 | |
| Topshop | 4.61 | |
| Fendi | 4.24 | |
| Primark | 4.19 | |
| Gymshark | 4.16 | |
| Polo Ralph Lauren | 4.01 | |
| Guinness | 3.88 | |
| Urban Outfitters | 3.87 | |
| Cartier | 3.70 | |
| Dr. Martens | 3.67 | |
| TOM FORD | 3.55 | |
| BBC | 3.52 | |
| Beats Electronics | 3.51 | |
| The North Face | 3.39 | |
| Stüssy | 3.32 | |
| Carhartt | 3.16 | |
| BALMAIN | 3.16 | |
| GIVENCHY | 3.05 | |
| Armani | 3.01 | |
| Timberland | 2.97 | |
| Spotify Music | 2.91 | |
| Nike | 2.74 | |
| Supreme | 2.67 | |
| Fenty beauty | 2.64 | |
| Moschino | 2.64 | |
| Rolls-Royce | 2.57 |
Official Profiles
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LoginArtist: Dave
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 54,369,981
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
40,173,129 | 73.89% |
| [+] |
Spotify |
14,188,463 | 26.10% |
| [+] |
Pandora |
8,389 | 0.02% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-01 04:00 UTC | Dave | Cirque Royal | Brussels, Belgium | |
| 2026-03-25 03:00 UTC | Dave | Salle Pleyel | Paris, France |
