Datsik

Datsik

Country: CA

Influence: 67.21% Fanbase: 67.87% Trending: 66.88% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 135.80% • Very Strong

As of 2025-08-21

383,958

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:55:15 UTC

Genres

hip-hop & rapelectronic trapbreakbeatelectronicedmelectro housedancefilthstepcanadian electronicbrostep

Biography

Datsik, the alias of Canadian dubstep producer Troy Beetles, transitioned from hip-hop production to dubstep after a fortuitous meeting with Excision at the Shambhala Electronic Music Festival in 2008. His early works, labeled as "robostep," featured hard-hitting drum patterns and growling basslines. Datsik's debut release came in 2009 on Smog Records, followed by collaborations with Excision and multiple releases on Rottun Recordings and Basshead Productions. He signed with Dim Mak Records in 2011, releasing his debut album "Vitamin D" in 2012, which included collaborations with artists like Korn's Jonathan Davis and Infected Mushroom.

In 2012, Datsik founded his own label, Firepower Records, which showcased tracks by emerging electronic artists. His Cold Blooded EP was released in early 2013, followed by his second album "Let It Burn" later that year. Datsik's focus shifted to managing his label and touring schedule, with sporadic releases such as the single "The Blastaz" in 2015 with Barely Alive. Subsequent EPs like "Darkstar" in 2016, featuring guest appearances from Trinidad James and Travis Barker, and "Sensei" at the end of the year showcased his continued evolution within the dubstep genre.

Datsik Marketing Affinity & Brand Fit Data

Report Date: 2025-08-21

Datsik resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, MEXICO, CANADA. The demographic is heavily male (84%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 122,427 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with iHeartRaves, Phase One, Trancefamily maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Datsik score 2.80%Strong bucket.
Brand: iHeartRavesBrand: Phase OneBrand: Trancefamily
Followers:383,958
Engagements:10,733
Rate:2.8%
Posts:1,072
Views:122,427
Avg Likes:10,537
Avg Comments:856
Avg Views:122,427

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 383,958 · Engagements 10,733 · Rate 2.8%
Posts 1,072 · Views 122,427 · Avg Likes 10,537 · Avg Comments 856 · Avg Views 122,427
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 33%
35-44: 6%
13-17: 5%
Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries UNITED STATES (29%)
MEXICO (7%)
CANADA (6%)
UNITED KINGDOM (6%)
BRAZIL (5%)
Top regions: UNITED STATES (29%), MEXICO (7%), CANADA (6%)
Platform Engagement Instagram: 8,033 avg likes/post · Youtube: 122,427 avg views/post Best reach: Youtube 122,427 avg views; best engagement: Instagram 8,033 avg likes

Top Brand Affinities

iHeartRaves
Score: 135.80
Phase One
Score: 50.57
Trancefamily
Score: 39.87
Ableton
Score: 30.48
Pioneer
Score: 27.12
Mixcloud
Score: 20.38
Tomorrowland
Score: 15.38
Akai
Score: 11.94
SoundCloud
Score: 11.78
Vapelyfe
Score: 9.18
Coachella
Score: 6.84
Beats Electronics
Score: 6.73
Brand Category Score
iHeartRaves 135.80
Phase One 50.57
Trancefamily 39.87
Ableton 30.48
Pioneer 27.12
Mixcloud 20.38
Tomorrowland 15.38
Akai 11.94
SoundCloud 11.78
Vapelyfe 9.18
Coachella 6.84
Beats Electronics 6.73
Bud Light 5.95
Lollapalooza 5.38
Pacific Northwest Wonderland 5.31
Taco Bell 5.19
Fallout 4.71
Coors 4.36
RAZER 4.31
Monster Beverage 4.23
Pokemon Go 3.99
Comedy Central 3.97
Acura 3.66
Mortal Kombat 3.57
Grand Theft Auto 3.43
MTV 3.06
Budweiser 3.05
Red Bull 3.00
Nickelodeon 2.94
NHL 2.94
Chrysler 2.85
Spotify Music 2.84
Vans 2.64
Dodge 2.56
Activision Blizzard 2.55
Mazda 2.48
Hennessy 2.48
Sneakerhead 2.47
Subaru 2.47
Jack Daniels 2.45
Rover 2.41
Call of Duty 2.38
Matrix 2.37
Star Wars 2.33
Carhartt 2.32
Scion 2.23
Showtime 2.18
Ubisoft 2.18
AMC 2.16
Nintendo 2.14

Official Profiles

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Artist: Datsik

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 00:59:54 Against The Machines Mutha FM Cape Town, ZA 4

Popularity (2025-10-07)

Platform%
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Trending Artist