
Datsik
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
383,958
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 16:55:15 UTC
Genres
Biography
In 2012, Datsik founded his own label, Firepower Records, which showcased tracks by emerging electronic artists. His Cold Blooded EP was released in early 2013, followed by his second album "Let It Burn" later that year. Datsik's focus shifted to managing his label and touring schedule, with sporadic releases such as the single "The Blastaz" in 2015 with Barely Alive. Subsequent EPs like "Darkstar" in 2016, featuring guest appearances from Trinidad James and Travis Barker, and "Sensei" at the end of the year showcased his continued evolution within the dubstep genre.
Datsik resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, MEXICO, CANADA. The demographic is heavily male (84%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 122,427 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with iHeartRaves, Phase One, Trancefamily maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 383,958 · Engagements 10,733 · Rate 2.8% Posts 1,072 · Views 122,427 · Avg Likes 10,537 · Avg Comments 856 · Avg Views 122,427 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 55% 25-34: 33% 35-44: 6% 13-17: 5% |
Largest: 18-24 (55%); next: 25-34 (33%) |
Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
Top Countries |
UNITED STATES (29%) MEXICO (7%) CANADA (6%) UNITED KINGDOM (6%) BRAZIL (5%) |
Top regions: UNITED STATES (29%), MEXICO (7%), CANADA (6%) |
Platform Engagement | Instagram: 8,033 avg likes/post · Youtube: 122,427 avg views/post | Best reach: Youtube 122,427 avg views; best engagement: Instagram 8,033 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Trancefamily
Ableton
Pioneer
Mixcloud
Tomorrowland
Akai
SoundCloud
Vapelyfe
Coachella
Beats Electronics
Brand | Category | Score |
---|---|---|
iHeartRaves | 135.80 | |
Phase One | 50.57 | |
Trancefamily | 39.87 | |
Ableton | 30.48 | |
Pioneer | 27.12 | |
Mixcloud | 20.38 | |
Tomorrowland | 15.38 | |
Akai | 11.94 | |
SoundCloud | 11.78 | |
Vapelyfe | 9.18 | |
Coachella | 6.84 | |
Beats Electronics | 6.73 | |
Bud Light | 5.95 | |
Lollapalooza | 5.38 | |
Pacific Northwest Wonderland | 5.31 | |
Taco Bell | 5.19 | |
Fallout | 4.71 | |
Coors | 4.36 | |
RAZER | 4.31 | |
Monster Beverage | 4.23 | |
Pokemon Go | 3.99 | |
Comedy Central | 3.97 | |
Acura | 3.66 | |
Mortal Kombat | 3.57 | |
Grand Theft Auto | 3.43 | |
MTV | 3.06 | |
Budweiser | 3.05 | |
Red Bull | 3.00 | |
Nickelodeon | 2.94 | |
NHL | 2.94 | |
Chrysler | 2.85 | |
Spotify Music | 2.84 | |
Vans | 2.64 | |
Dodge | 2.56 | |
Activision Blizzard | 2.55 | |
Mazda | 2.48 | |
Hennessy | 2.48 | |
Sneakerhead | 2.47 | |
Subaru | 2.47 | |
Jack Daniels | 2.45 | |
Rover | 2.41 | |
Call of Duty | 2.38 | |
Matrix | 2.37 | |
Star Wars | 2.33 | |
Carhartt | 2.32 | |
Scion | 2.23 | |
Showtime | 2.18 | |
Ubisoft | 2.18 | |
AMC | 2.16 | |
Nintendo | 2.14 |
Official Profiles
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LoginArtist: Datsik
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 00:59:54 | Against The Machines | Mutha FM | Cape Town, ZA | 4 |
Popularity (2025-10-07)
Platform | % |
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No data. |