Dato' Sri Siti Nurhaliza

Dato' Sri Siti Nurhaliza — pop artist from MY.

Dato' Sri Siti Nurhaliza is a prominent Malaysian singer with a successful career spanning over two decades, having received over 200 musical awards for her…

Influence: 60.19% Fanbase: 46.38% Trending: 67.09% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Maybank • 36.32% • Very Strong

As of 2025-09-09

10,387,441

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:25 UTC

Genres

popclassic malaysian poppopmainstream popasianmalaysian popother asian music

Biography

Dato' Sri Siti Nurhaliza is a prominent Malaysian singer with a successful career spanning over two decades, having received over 200 musical awards for her work. Notable achievements include performing at the 1998 Commonwealth Games closing ceremony in front of Queen Elizabeth II and Prince Philip, as well as being the first Southeast Asian singer to have a solo concert at the Royal Albert Hall with the London Symphony Orchestra in 2005. She has been recognized with titles such as "Voice of Asia" and "Asia's Celine Dion" for her success in the region.

With a discography of 19 studio albums, Dato' Sri Siti Nurhaliza's latest release is 'SITISM'.

Top Brand Affinities

Report Date: 2025-09-09

Dato' Sri Siti Nurhaliza has momentum with 18-24 & 25-34 audiences—particularly in MALAYSIA, INDONESIA, SINGAPORE. A heavily female (55%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 38,232 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Maybank, Maxis, AstraZeneca signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dato' Sri Siti Nurhaliza score 0.03% — Low bucket.

Brand: MaybankBrand: MaxisBrand: AstraZeneca

Followers:10,387,441

Engagements:3,522

Rate:0.0%

Posts:17,364

Avg Likes:3,470

Avg Comments:94

Avg Views:38,232

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,387,441 · Engagements 3,522 · Rate 0.0% Posts 17,364 · Views 38,232 · Avg Likes 3,470 · Avg Comments 94 · Avg Views 38,232	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 38% 13-17: 8% 35-44: 7%	Largest: 18-24 (46%); next: 25-34 (38%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	MALAYSIA (57%) INDONESIA (37%) SINGAPORE (2%) UNITED STATES (1%) BRUNEI (1%)	Top regions: MALAYSIA (57%), INDONESIA (37%), SINGAPORE (2%)
Platform Engagement	Instagram: 2,910 avg likes/post · Youtube: 38,232 avg views/post	Best reach: Youtube 38,232 avg views; best engagement: Instagram 2,910 avg likes

Top Brand Affinities

Maybank

Score: 36.32

Maxis

Score: 23.94

AstraZeneca

Score: 23.11

Petronas

Score: 13.54

Pampers

Score: 12.08

Tesco

Score: 10.51

AirAsia

Score: 10.25

7-Eleven

Score: 9.60

Nescafé

Score: 7.56

Pfizer

Score: 6.19

Coach

Score: 5.98

Preloved

Score: 5.92

Brand	Category	Score
Maybank		36.32
Maxis		23.94
AstraZeneca		23.11
Petronas		13.54
Pampers		12.08
Tesco		10.51
AirAsia		10.25
7-Eleven		9.60
Nescafé		7.56
Pfizer		6.19
Coach		5.98
Preloved		5.92
LEGOLAND		5.25
Amway		5.19
Mary Kay		5.02
Tupperware Brands		4.71
Cadbury		4.49
UNIQLO		4.39
Innisfree		4.39
Pizza Hut		3.75
Nestlé		3.45
G-shock		3.12
Panasonic		3.05
H&M		2.98
Mulberry		2.96
Pull&Bear		2.69
Lancôme		2.63
Transformers		2.52
KitKat		2.50
Huawei		2.03
KFC		1.86
SWAROVSKI		1.68
Herbalife		1.61
Puma		1.52
Snapseed		1.37
Nutella		1.35
Christian Dior		1.33
Yamaha		1.21
Google		1.13
New Balance		1.08
Marvel		1.08
Guess		1.06
IKEA		1.06
Airbnb		1.04
Maybelline		1.04
Burberry		1.01
Huda Beauty		0.99
Levi's		0.92
OREO		0.90
Yves Saint Laurent		0.88