Datarock

Datarock — pop artist from NO.

DATAROCK has enjoyed critical acclaim since their debut, with their albums ranking on various year-end lists and earning nominations for Norwegian Grammies.…

Influence: 52.19% Fanbase: 30.94% Trending: 62.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Grundig • 102.05% • Very Strong

As of 2025-08-21

5,562

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:47:09 UTC

Genres

popbergen indiealternativenew ravedance-punkelectronicelectronicalternative danceother electronic music

Biography

DATAROCK has enjoyed critical acclaim since their debut, with their albums ranking on various year-end lists and earning nominations for Norwegian Grammies. They have released a diverse range of projects, from unofficial long plays to official albums and EPs, showcasing their versatility as a band. In 2023, they released their latest studio album, featuring all seven main members and produced by a team of Grammy-winning and nominated producers.

Having performed over 1000 shows across 36 countries and on five continents, DATAROCK has established a global presence with appearances at major festivals and tours. They are set to embark on a tour in 2025 to celebrate the 20th anniversary of their debut album, showcasing their enduring popularity and lasting impact in the music industry.

Top Brand Affinities

Report Date: 2025-08-21

Datarock connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, NORWAY, MEXICO. With a heavily male (82%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 30,338 avg views per post; Youtube adds dependable engagement depth. Overlap with Grundig, MOOG, Hasselblad highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Datarock moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Datarock score 3.02% — Very Strong bucket.

Brand: GrundigBrand: MOOGBrand: Hasselblad

Followers:5,562

Engagements:168

Rate:3.0%

Posts:596

Avg Likes:206

Avg Comments:4

Avg Views:30,338

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,562 · Engagements 168 · Rate 3.0% Posts 596 · Views 30,338 · Avg Likes 206 · Avg Comments 4 · Avg Views 30,338	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 38% 35-44: 16% 45-64: 4%	Largest: 25-34 (40%); next: 18-24 (38%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (19%) NORWAY (15%) MEXICO (12%) BRAZIL (10%) UNITED KINGDOM (8%)	Top regions: UNITED STATES (19%), NORWAY (15%), MEXICO (12%)
Platform Engagement	Instagram: 80 avg likes/post · Youtube: 30,338 avg views/post	Best reach: Youtube 30,338 avg views; best engagement: Youtube 126 avg likes

Top Brand Affinities

Grundig

Score: 102.05

MOOG

Score: 23.58

Hasselblad

Score: 20.77

Mixcloud

Score: 15.32

Akai

Score: 13.00

Ableton

Score: 12.84

Fred Perry

Score: 12.82

Sennheiser

Score: 8.99

Hummer

Score: 8.71

Spotify Music

Score: 8.04

Pro Tools

Score: 7.59

Carlsberg

Score: 7.58

Brand	Category	Score
Grundig		102.05
MOOG		23.58
Hasselblad		20.77
Mixcloud		15.32
Akai		13.00
Ableton		12.84
Fred Perry		12.82
Sennheiser		8.99
Hummer		8.71
Spotify Music		8.04
Pro Tools		7.59
Carlsberg		7.58
Tate Modern		6.59
Tomorrowland		6.52
Nixon		6.09
Kickstarter		6.03
Pioneer		5.64
Pilsner Urquell		4.71
Sega		4.24
A Game of Tones		4.23
TripAdvisor		4.22
Leica		4.21
Tinder		4.21
SoundCloud		4.05
Nespresso		4.01
Volvo		3.82
Aperol		3.38
Columbia Pictures		3.22
Burger King		3.19
Lego		3.11
Beats Electronics		2.90
Lollapalooza		2.86
Panasonic		2.82
Coachella		2.80
Kodak		2.71
LEGOLAND		2.64
Star Wars		2.62
Pepsi		2.56
Oakley		2.54
IKEA		2.52
Matrix		2.51
Fujifilm		2.51
Dr. Martens		2.44
Pantone Inc		2.40
Polaroid		2.37
Nickelodeon		2.33
Tesla Motors		2.32
Airbnb		2.30
MTV		2.27
Warner Bros		2.21