Darkzy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
111,032
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 18:44:27 UTC
Genres
Biography
Growing up in Nottingham, Fisher discovered electronic music through DJ EJ's EJucation mix series, delving into the works of bassline artists like TS7 and Swifta Beater. Drawing influence from dubstep's emergence in the U.K., he refined his production skills, blending bass-heavy elements akin to Bar9 and Benga. With early hits like "Dark Nights" and the iconic "Hold tight man like Darkzy, yeah," he solidified his local presence before achieving national acclaim with the viral success of his "One Dance" remix. Continuing to release singles and collaborations, Darkzy's sound evolved to showcase technical prowess and diverse vocal sampling, further establishing his place in U.K. urban music culture.
Darkzy has momentum with 18-24 & 25-34 audiences—particularly in UNITED KINGDOM, BELGIUM, POLAND. A heavily male (72%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 2,869 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Motel Rocks, Vauxhall, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,032 · Engagements 648 · Rate 0.6% Posts 799 · Views 3,488 · Avg Likes 629 · Avg Comments 30 · Avg Views 3,488 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 20% 13-17: 13% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (20%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED KINGDOM (78%) BELGIUM (5%) POLAND (4%) SPAIN (2%) UNITED STATES (2%) |
Top regions: UNITED KINGDOM (78%), BELGIUM (5%), POLAND (4%) |
| Platform Engagement | Instagram: 424 avg likes/post · Tiktok: 2,869 avg views/post · Youtube: 619 avg views/post | Best reach: Tiktok 2,869 avg views; best engagement: Instagram 424 avg likes |
Top Brand Affinities
Motel Rocks
Vauxhall
Pioneer
Carling
Mixcloud
Stone Island
boohoo
River Island
Akai
Ableton
SoundCloud
Fred Perry
| Brand | Category | Score |
|---|---|---|
| Motel Rocks | 49.93 | |
| Vauxhall | 31.49 | |
| Pioneer | 27.47 | |
| Carling | 27.27 | |
| Mixcloud | 27.12 | |
| Stone Island | 16.99 | |
| boohoo | 12.67 | |
| River Island | 12.30 | |
| Akai | 12.18 | |
| Ableton | 12.03 | |
| SoundCloud | 12.02 | |
| Fred Perry | 11.60 | |
| MISSGUIDED | 11.59 | |
| Seat | 9.80 | |
| Tesco | 8.46 | |
| Sennheiser | 8.39 | |
| Selfridges | 7.39 | |
| Vivienne Westwood | 7.25 | |
| Myprotein | 6.09 | |
| Carlsberg | 5.87 | |
| Tomorrowland | 5.63 | |
| The North Face | 5.15 | |
| Primark | 5.03 | |
| ASOS | 4.86 | |
| BBS | 4.77 | |
| Topshop | 4.77 | |
| Stüssy | 4.53 | |
| Beats Electronics | 4.15 | |
| Carhartt | 3.92 | |
| Superdry | 3.83 | |
| Supreme | 3.61 | |
| Monster Beverage | 3.55 | |
| Guinness | 3.28 | |
| Urban Outfitters | 3.24 | |
| Volkswagen | 3.23 | |
| Lush | 3.19 | |
| Emporium | 3.00 | |
| Sunnies Studios | 2.88 | |
| Spotify Music | 2.81 | |
| Aston Martin | 2.80 | |
| Gymshark | 2.80 | |
| Cadbury | 2.78 | |
| Dr. Martens | 2.64 | |
| Armani | 2.62 | |
| Polo Ralph Lauren | 2.60 | |
| shein | 2.58 | |
| Hennessy | 2.54 | |
| Lacoste | 2.44 | |
| Skoda | 2.42 | |
| Budweiser | 2.42 |
Official Profiles
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LoginArtist: Darkzy
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-07)
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