Darkstar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
10,522
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-12-07 10:04:17 UTC
Genres
Biography
Over the years, Darkstar evolved their sound from dubstep/garage roots to incorporate elements of R&B, vintage synth pop, and ambient textures. The group's output includes singles, remixes, and conceptual albums like News from Nowhere, showcasing a blend of beat-driven tracks and experimental interludes. Darkstar's exploration of different musical styles and collaborations with artists like Gwilym Gold and the London Contemporary Orchestra have solidified their position as innovators in the realm of experimental pop music.
Darkstar connects with 25-34 & 18-24 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 5,772 avg views per post; Youtube adds dependable engagement depth. Overlap with Mixcloud, MOOG, Panavision highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Darkstar moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,522 · Engagements 104 · Rate 1.0% Posts 66 · Views 5,772 · Avg Likes 98 · Avg Comments 5 · Avg Views 5,772 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 34% 35-44: 15% 45-64: 6% |
Largest: 25-34 (42%); next: 18-24 (34%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED KINGDOM (14%) UNITED STATES (12%) FRANCE (7%) GERMANY (5%) ITALY (5%) |
Top regions: UNITED KINGDOM (14%), UNITED STATES (12%), FRANCE (7%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 5,772 avg views/post | Best reach: Youtube 5,772 avg views; best engagement: Youtube 98 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Panavision
Ableton
Akai
Tate Modern
Jean Paul Gaultier
Sennheiser
SoundCloud
Vauxhall
Akg
Pioneer
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 110.80 | |
| MOOG | 106.35 | |
| Panavision | 99.01 | |
| Ableton | 61.86 | |
| Akai | 34.25 | |
| Tate Modern | 22.05 | |
| Jean Paul Gaultier | 17.12 | |
| Sennheiser | 17.06 | |
| SoundCloud | 16.18 | |
| Vauxhall | 15.27 | |
| Akg | 15.06 | |
| Pioneer | 14.29 | |
| Evian | 13.89 | |
| Atmos | 13.51 | |
| Stone Island | 13.30 | |
| A.P.C. | 12.31 | |
| Vivienne Westwood | 11.84 | |
| Selfridges | 10.87 | |
| Amazon Music | 10.44 | |
| Acne Studios | 10.28 | |
| Beats Electronics | 10.11 | |
| Paul Smith | 9.85 | |
| Pro Tools | 8.23 | |
| Spotify Music | 7.83 | |
| Alexander McQueen | 7.82 | |
| Carhartt | 7.62 | |
| BBC | 7.51 | |
| Loewe | 7.46 | |
| Stüssy | 6.57 | |
| Kodak | 6.40 | |
| Maison Margiela | 5.99 | |
| Kickstarter | 5.85 | |
| Miu Miu | 5.07 | |
| Coachella | 4.81 | |
| Holden | 4.62 | |
| Warner Bros | 4.54 | |
| Garnier | 4.36 | |
| Moncler | 4.34 | |
| Nokia | 4.14 | |
| Leica | 4.00 | |
| Dr. Martens | 3.92 | |
| Campari | 3.73 | |
| Philips | 3.52 | |
| Guinness | 3.47 | |
| Tesco | 3.35 | |
| Fujifilm | 3.25 | |
| Intel | 3.22 | |
| Tinder | 3.21 | |
| Pantone Inc | 3.15 | |
| MTV | 3.08 |
Official Profiles
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LoginArtist: Darkstar
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
