Darkest Hour
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-06
68,864
Social Media Followers
As of 2025-10-06
00:00:00
Hours Airplay
2025-10-08 18:38:58 UTC
Genres
Biography
In their 23-year career, Darkest Hour has released 9 studio albums across 11 record labels, showcased their music in various media platforms, and extensively toured worldwide, visiting 6 continents. The band lineup includes Mike Schleibaum and Nico Santora on guitars, John Henry on vocals, Aaron Deal on bass, and Travis Orbin on drums.
Darkest Hour engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, CANADA, UNITED KINGDOM. The fan base skews heavily male (84%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (511 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Impericon, Ampeg, Marshall, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 68,864 · Engagements 614 · Rate 0.9% Posts 2,329 · Views 2,051 · Avg Likes 604 · Avg Comments 14 · Avg Views 2,051 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 35-44: 26% 18-24: 18% 45-64: 6% |
Largest: 25-34 (50%); next: 35-44 (26%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (54%) CANADA (6%) UNITED KINGDOM (4%) GERMANY (4%) INDONESIA (2%) |
Top regions: UNITED STATES (54%), CANADA (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 511 avg likes/post | best engagement: Instagram 511 avg likes |
Top Brand Affinities
Impericon
Ampeg
Marshall
Live Nation
FromSoftware
Sennheiser
Pro Tools
MOOG
Metal Gear Solid
Akg
Bloodborne
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Impericon | 187.25 | |
| Ampeg | 72.26 | |
| Marshall | 51.06 | |
| Live Nation | 26.62 | |
| FromSoftware | 25.70 | |
| Sennheiser | 16.84 | |
| Pro Tools | 16.48 | |
| MOOG | 15.79 | |
| Metal Gear Solid | 15.49 | |
| Akg | 14.19 | |
| Bloodborne | 13.33 | |
| Amazon Music | 11.52 | |
| Hot Topic | 9.64 | |
| DC Shoes | 9.00 | |
| Fallout | 8.07 | |
| Final Fantasy | 7.80 | |
| Borderlands | 7.74 | |
| Jagermeister | 7.69 | |
| Square Enix | 7.61 | |
| Spotify Music | 7.33 | |
| Resident Evil | 7.32 | |
| Sega | 7.14 | |
| Capcom | 7.08 | |
| Mortal Kombat | 7.03 | |
| The Last of Us | 7.01 | |
| NHL | 6.75 | |
| Jameson | 6.64 | |
| Diablo | 6.41 | |
| Taco Bell | 6.34 | |
| Monster Beverage | 6.27 | |
| Bethesda Softworks | 6.24 | |
| Volcom | 6.23 | |
| Bud Light | 6.11 | |
| World of Warcraft | 6.05 | |
| Comedy Central | 5.70 | |
| Pilsner Urquell | 5.50 | |
| Ableton | 5.37 | |
| God of War | 5.28 | |
| Columbia Pictures | 5.18 | |
| Power Rangers | 5.12 | |
| Verizon | 5.10 | |
| The Witcher | 4.95 | |
| Jack Daniels | 4.93 | |
| Nintendo | 4.72 | |
| Budweiser | 4.69 | |
| Star Wars | 4.49 | |
| Kickstarter | 4.49 | |
| Coors | 4.36 | |
| WWE | 4.35 | |
| Nickelodeon | 4.30 |
Official Profiles
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LoginArtist: Darkest Hour
The map shows every radio station that aired Darkest Hour today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-07)
| Platform | % |
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| No data. | |
