Darell Brand Affinity ranks highest Suavecito at 11.21% . Very Strong. Score DMDB 70.55% | Fanbase 59.37%

Darell — hip-hop & rap artist from PR.

Puerto Rican artist Darell is a prominent figure in the Urban Latin music scene, gaining recognition as a composer in 2018 with his involvement in several…

Darell

Superstar

Country: PR | Gender: male | Artist ID: 11e81bc2-6d8a-1148-9df4-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hopurbano latinotraplatinlatinreggaetonreggaeton flowurbano latino

Influential: 70.55% Fanbase: 59.37% Trending: 76.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Suavecito • 11.21% • Very Strong

As of 2025-09-09

10,105,540

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.55% | Fanbase 59.37% | Trending 76.14% | CAREER STAGE: SUPERSTAR

Biography

Puerto Rican artist Darell is a prominent figure in the Urban Latin music scene, gaining recognition as a composer in 2018 with his involvement in several successful hits. His contribution to the remix of "Te Boté" by Nío García, Casper Mágico, and Bad Bunny, featuring Ozuna and Nicky Jam, notably achieved significant chart success and amassed billions of views and streams. Darell received his first major award nomination for this collaboration at Premio Lo Nuestro.

Known for his collaborations with artists like Brytiago and his own singles such as "Tu peor error," Darell has accumulated millions of views and streams across various platforms. He has also penned songs for industry heavyweights like Daddy Yankee, Nicky Jam, and Bad Bunny. With a strong presence in the Latin music scene, Darell regularly tours across the United States and Latin America.

Report Date: 2025-09-09

Darell performs best with fans in the 18-24 range, concentrated in UNITED STATES, COLOMBIA, DOMINICAN REPUBLIC. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,400,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Suavecito, Movistar, LATAM, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Darell is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darell score 1.23% — Moderate bucket.

Brand: SuavecitoBrand: MovistarBrand: LATAM

Followers:10,105,540

Engagements:123,899

Rate:1.2%

Posts:381

Avg Likes:116,384

Avg Comments:1,538

Avg Views:1,670,249

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,105,540 · Engagements 123,899 · Rate 1.2% Posts 381 · Views 1,670,249 · Avg Likes 116,384 · Avg Comments 1,538 · Avg Views 1,670,249	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 8% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (14%) COLOMBIA (12%) DOMINICAN REPUBLIC (10%) SPAIN (9%) ARGENTINA (9%)	Top regions: UNITED STATES (14%), COLOMBIA (12%), DOMINICAN REPUBLIC (10%)
Platform Engagement	Instagram: 32,068 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 270,249 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Tiktok 79,350 avg likes

Top Brand Affinities

Suavecito

Score: 11.21

Movistar

Score: 9.70

LATAM

Score: 8.40

Andis

Score: 8.02

Diablo

Score: 6.62

Pioneer

Score: 6.19

American Airlines

Score: 6.00

Barber Shop Connect

Score: 5.28

Acura

Score: 3.50

VidaSana

Score: 3.20

Cafecito

Score: 2.85

Dolce & Gabbana

Score: 2.80

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Top Brand Affinities

Brand	Category	Score
Suavecito		11.21
Movistar		9.70
LATAM		8.40
Andis		8.02
Diablo		6.62
Pioneer		6.19
American Airlines		6.00
Barber Shop Connect		5.28
Acura		3.50
VidaSana		3.20
Cafecito		2.85
Dolce & Gabbana		2.80
Scion		2.73
Fila		2.53
Versace		2.47
Christian Louboutin		2.36
Rolls-Royce		2.26
FashionNova		2.09
Guess		2.07
Timberland		2.00
shein		1.99
Los Angeles Lakers		1.97
Victoria's Secret		1.91
SheInside		1.88
Beats Electronics		1.87
Tomorrowland		1.87
Supreme		1.83
Forever 21		1.82
Lexus		1.71
Spotify Music		1.60
Mitsubishi		1.56
Gucci		1.55
Rolex		1.54
SoundCloud		1.51
Nike		1.44
New Balance		1.43
Toyota		1.41
Mitsubishi Motors		1.40
musical.ly		1.39
Sony		1.38
Nissan		1.35
UFC		1.31
Herbalife		1.31
Honda		1.28
NBA		1.26
Dodge		1.23
Lamborghini		1.23
Calvin Klein		1.20
Subaru		1.18
Call of Duty		1.17