Darell

Darell — hip-hop & rap artist from PR.

Puerto Rican artist Darell is a prominent figure in the Urban Latin music scene, gaining recognition as a composer in 2018 with his involvement in several…

Influence: 70.55% Fanbase: 59.37% Trending: 76.14% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 14.96% • Very Strong

As of 2025-10-01

10,241,696

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:31:21 UTC

Genres

hip-hop & raptrap latinolatin hip hopurbano latinotraplatinlatinreggaetonreggaeton flowurbano latino

Biography

Puerto Rican artist Darell is a prominent figure in the Urban Latin music scene, gaining recognition as a composer in 2018 with his involvement in several successful hits. His contribution to the remix of "Te Boté" by Nío García, Casper Mágico, and Bad Bunny, featuring Ozuna and Nicky Jam, notably achieved significant chart success and amassed billions of views and streams. Darell received his first major award nomination for this collaboration at Premio Lo Nuestro.

Known for his collaborations with artists like Brytiago and his own singles such as "Tu peor error," Darell has accumulated millions of views and streams across various platforms. He has also penned songs for industry heavyweights like Daddy Yankee, Nicky Jam, and Bad Bunny. With a strong presence in the Latin music scene, Darell regularly tours across the United States and Latin America.

Top Brand Affinities

Report Date: 2025-10-01

Darell performs best with fans in the 18-24 range, concentrated in COLOMBIA, UNITED STATES, SPAIN. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,700,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Univision, Suavecito, LATAM, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Darell is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darell score 1.24% — Moderate bucket.

Brand: UnivisionBrand: SuavecitoBrand: LATAM

Followers:10,241,696

Engagements:126,608

Rate:1.2%

Posts:381

Avg Likes:119,239

Avg Comments:1,592

Avg Views:1,971,436

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,241,696 · Engagements 126,608 · Rate 1.2% Posts 381 · Views 1,971,436 · Avg Likes 119,239 · Avg Comments 1,592 · Avg Views 1,971,436	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 7% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	COLOMBIA (15%) UNITED STATES (14%) SPAIN (11%) DOMINICAN REPUBLIC (10%) MEXICO (8%)	Top regions: COLOMBIA (15%), UNITED STATES (14%), SPAIN (11%)
Platform Engagement	Instagram: 32,929 avg likes/post · Tiktok: 1,700,000 avg views/post · Youtube: 271,436 avg views/post	Best reach: Tiktok 1,700,000 avg views; best engagement: Tiktok 81,300 avg likes

Top Brand Affinities

Univision

Score: 14.96

Suavecito

Score: 10.26

LATAM

Score: 8.36

Andis

Score: 7.91

Barber Shop Connect

Score: 7.72

Diablo

Score: 6.63

Pioneer

Score: 6.20

American Airlines

Score: 5.34

Movistar

Score: 3.93

Acura

Score: 3.49

Los Angeles Lakers

Score: 2.91

Dolce & Gabbana

Score: 2.84

Brand	Category	Score
Univision		14.96
Suavecito		10.26
LATAM		8.36
Andis		7.91
Barber Shop Connect		7.72
Diablo		6.63
Pioneer		6.20
American Airlines		5.34
Movistar		3.93
Acura		3.49
Los Angeles Lakers		2.91
Dolce & Gabbana		2.84
Cafecito		2.55
Fila		2.54
Scion		2.43
Christian Louboutin		2.39
Rolls-Royce		2.27
Victoria's Secret		1.92
Forever 21		1.86
musical.ly		1.85
NBA		1.81
Puma		1.74
Herbalife		1.71
Lexus		1.70
Supreme		1.70
SoundCloud		1.66
Versace		1.62
Reebok		1.62
Spotify Music		1.61
Sprite		1.59
Beats Electronics		1.57
FashionNova		1.54
Lamborghini		1.52
Hyundai		1.50
Guess		1.46
Mitsubishi Motors		1.41
Adidas		1.35
Rolex		1.29
Suzuki		1.29
Honda		1.28
Gucci		1.27
Gymshark		1.26
FIFA		1.26
Calvin Klein		1.25
Polo Ralph Lauren		1.25
Nike		1.25
Universal		1.23
NYX Cosmetics		1.21
shein		1.20
Porsche		1.20