Darci

Darci — r&b, funk & soul artist from US.

You can find Darkside Darci on Instagram at @darksidedarci and on TikTok at @darci. Follow her for more content and updates.

Influence: 58.54% Fanbase: 36.35% Trending: 69.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 14.10% • Very Strong

As of 2025-08-21

229,682

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:55:51 UTC

Genres

r&b, funk & soulr&b/soultrap soulcontemporary r&bhip-hop & raphip-hop/raprapelectronicwave

Biography

You can find Darkside Darci on Instagram at @darksidedarci and on TikTok at @darci. Follow her for more content and updates.

Top Brand Affinities

Report Date: 2025-08-21

Darci draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDIA, RUSSIA. The skew is heavily male (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 136,400 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Ableton, Trancefamily, Akai makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darci score 8.98% — Very Strong bucket.

Brand: AbletonBrand: TrancefamilyBrand: Akai

Followers:229,682

Engagements:20,628

Rate:9.0%

Posts:719

Avg Likes:17,697

Avg Comments:272

Avg Views:142,166

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 229,682 · Engagements 20,628 · Rate 9.0% Posts 719 · Views 142,166 · Avg Likes 17,697 · Avg Comments 272 · Avg Views 142,166	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 32% 13-17: 6% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (28%) INDIA (6%) RUSSIA (5%) BRAZIL (4%) ROMANIA (4%)	Top regions: UNITED STATES (28%), INDIA (6%), RUSSIA (5%)
Platform Engagement	Instagram: 3,319 avg likes/post · Tiktok: 136,400 avg views/post · Youtube: 5,766 avg views/post	Best reach: Tiktok 136,400 avg views; best engagement: Tiktok 13,450 avg likes

Top Brand Affinities

Ableton

Score: 14.10

Trancefamily

Score: 13.72

Akai

Score: 12.61

SoundCloud

Score: 10.63

Beats Electronics

Score: 8.06

Pro Tools

Score: 7.97

Hot Topic

Score: 7.78

Pioneer

Score: 6.39

Champion

Score: 5.79

Coachella

Score: 5.47

Bud Light

Score: 5.24

Spotify Music

Score: 5.19

Brand	Category	Score
Ableton		14.10
Trancefamily		13.72
Akai		12.61
SoundCloud		10.63
Beats Electronics		8.06
Pro Tools		7.97
Hot Topic		7.78
Pioneer		6.39
Champion		5.79
Coachella		5.47
Bud Light		5.24
Spotify Music		5.19
Coors		4.76
Acura		4.00
Mortal Kombat		3.90
Lollapalooza		3.89
The Witcher		3.70
Tomorrowland		3.62
Urban Outfitters		3.57
Monster Beverage		3.52
Gatorade		3.42
Hennessy		3.33
A Game of Tones		3.11
Kodak		2.94
FashionNova		2.94
Supreme		2.85
League of Legends		2.77
Showtime		2.75
Vans		2.72
Budweiser		2.70
Rolls-Royce		2.67
Dodge		2.64
Mazda		2.61
Too Faced Cosmetics		2.58
Mitsubishi		2.58
Under Armour		2.52
Gymshark		2.51
Sony		2.51
Haima		2.49
Adobe		2.49
Nissan		2.48
Rover		2.46
Subaru		2.45
The North Face		2.45
Benefit Cosmetics		2.45
Scion		2.44
Grand Theft Auto		2.44
NHL		2.41
Aston Martin		2.40
Paramount Pictures		2.40