Dar Williams

Dar Williams — r&b, funk & soul artist from US.

Dar Williams emerged as a prominent figure in the contemporary folk music scene during the 1990s with her insightful and witty songs that touch on topical and…

Influence: 54.80% Fanbase: 30.43% Trending: 66.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 28.85% • Very Strong

As of 2025-09-20

8,493

Social Media Followers

As of 2025-09-20

00:00:00

Hours Airplay

2025-10-08 18:41:39 UTC

Genres

r&b, funk & soulwomen's musicamericanlilithectofolkfolk & traditionalfolksinger/songwriter

Biography

Dar Williams emerged as a prominent figure in the contemporary folk music scene during the 1990s with her insightful and witty songs that touch on topical and feminist themes. Her music effortlessly blends upbeat pop influences with somber acoustic sounds, showcasing her talent for crafting engaging and relatable narratives. Williams' discography includes standout albums like 1997's End of the Summer, 2005's My Better Self, and 2021's introspective I'll Meet You Here.

Born Dorothy Snowden Williams in 1967 in Mount Kisco, New York, Dar Williams honed her musical skills from a young age, eventually gaining recognition in the folk community after opening for Joan Baez. Her early releases, including The Honesty Room in 1993, garnered critical acclaim, leading to a national reissue through Razor & Tie. Williams continued to evolve her sound with albums like 2005's My Better Self, collaborations with artists like Lucy Kaplansky, and the formation of the folk supergroup Cry Cry Cry. In 2021, she released I'll Meet You Here, showcasing her enduring artistry and storytelling prowess.

Top Brand Affinities

Report Date: 2025-09-20

Dar Williams resonates with 45-64 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is even split, giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 13,635 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Schwartz's, Kickstarter maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dar Williams score 4.32% — Very Strong bucket.

Brand: AmpegBrand: Schwartz'sBrand: Kickstarter

Followers:8,493

Engagements:367

Rate:4.3%

Posts:216

Avg Likes:358

Avg Comments:19

Avg Views:13,635

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,493 · Engagements 367 · Rate 4.3% Posts 216 · Views 13,635 · Avg Likes 358 · Avg Comments 19 · Avg Views 13,635	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 30% 25-34: 29% 35-44: 20% 18-24: 18%	Largest: 45-64 (30%); next: 25-34 (29%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Even split.
Top Countries	UNITED STATES (89%) UNITED KINGDOM (4%) CANADA (4%) ITALY (0%) NETHERLANDS (0%)	Top regions: UNITED STATES (89%), UNITED KINGDOM (4%), CANADA (4%)
Platform Engagement	Instagram: 194 avg likes/post · Youtube: 13,635 avg views/post	Best reach: Youtube 13,635 avg views; best engagement: Instagram 194 avg likes

Top Brand Affinities

Ampeg

Score: 28.85

Schwartz's

Score: 22.41

Kickstarter

Score: 19.90

Peloton

Score: 19.39

Jetblue Airways

Score: 15.54

Quaker Foods and Snacks

Score: 12.36

Flickr

Score: 10.54

Walgreens

Score: 9.12

Bethesda Softworks

Score: 8.96

Paramount Pictures

Score: 8.59

Alden

Score: 8.21

Pfizer

Score: 8.16

Brand	Category	Score
Ampeg		28.85
Schwartz's		22.41
Kickstarter		19.90
Peloton		19.39
Jetblue Airways		15.54
Quaker Foods and Snacks		12.36
Flickr		10.54
Walgreens		9.12
Bethesda Softworks		8.96
Paramount Pictures		8.59
Alden		8.21
Pfizer		8.16
United		7.93
Bose		7.42
DeLorean Motor Company		6.52
Pacific Northwest Wonderland		5.98
Anthropologie		5.66
Gillette		5.63
Airbnb		5.56
Wilton		5.46
Publix		5.37
The Olympic Games		4.90
Hurley		4.89
Pixar		4.81
CNN		4.80
American Airlines		4.80
Kroger		4.78
Accessorize		4.77
Holden		4.55
The Home Depot		4.54
Oculus		4.54
HomeGoods		4.46
NORDSTROM		4.44
Spotify Music		4.23
Heinz		4.17
Costco		3.98
FedEx		3.82
Emporium		3.76
Guinness		3.65
Taco Bell		3.64
Dunkin' Donuts		3.64
Mulberry		3.62
Cadillac		3.61
PetSmart		3.49
Activision Blizzard		2.81
Skoda		2.80
Paypal		2.67
WWE		2.59
Bentley		2.57
Amazon		2.56