Dar Williams

Dar Williams

Country: US | Gender: female

Influence: 54.80% Fanbase: 30.43% Trending: 66.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 28.85% • Very Strong

As of 2025-09-20

8,493

Social Media Followers

As of 2025-09-20

00:00:00

Hours Airplay

2025-12-07 10:09:28 UTC

Genres

r&b, funk & soulwomen's musicamericanlilithectofolkfolk & traditionalfolksinger/songwriter

Biography

Dar Williams emerged as a prominent figure in the contemporary folk music scene during the 1990s with her insightful and witty songs that touch on topical and feminist themes. Her music effortlessly blends upbeat pop influences with somber acoustic sounds, showcasing her talent for crafting engaging and relatable narratives. Williams' discography includes standout albums like 1997's End of the Summer, 2005's My Better Self, and 2021's introspective I'll Meet You Here.

Born Dorothy Snowden Williams in 1967 in Mount Kisco, New York, Dar Williams honed her musical skills from a young age, eventually gaining recognition in the folk community after opening for Joan Baez. Her early releases, including The Honesty Room in 1993, garnered critical acclaim, leading to a national reissue through Razor & Tie. Williams continued to evolve her sound with albums like 2005's My Better Self, collaborations with artists like Lucy Kaplansky, and the formation of the folk supergroup Cry Cry Cry. In 2021, she released I'll Meet You Here, showcasing her enduring artistry and storytelling prowess.

Dar Williams Marketing Affinity & Brand Fit Data

Report Date: 2025-09-20

Dar Williams resonates with 45-64 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is even split, giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 13,635 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Schwartz's, Kickstarter maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Dar Williams score 4.32%Very Strong bucket.
Brand: AmpegBrand: Schwartz'sBrand: Kickstarter
Followers:8,493
Engagements:367
Rate:4.3%
Posts:216
Views:13,635
Avg Likes:358
Avg Comments:19
Avg Views:13,635

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,493 · Engagements 367 · Rate 4.3%
Posts 216 · Views 13,635 · Avg Likes 358 · Avg Comments 19 · Avg Views 13,635
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 30%
25-34: 29%
35-44: 20%
18-24: 18%
Largest: 45-64 (30%); next: 25-34 (29%)
Gender Split Female: 50%
Male: 50%
Non-binary/Other: 0%
Even split.
Top Countries UNITED STATES (89%)
UNITED KINGDOM (4%)
CANADA (4%)
ITALY (0%)
NETHERLANDS (0%)
Top regions: UNITED STATES (89%), UNITED KINGDOM (4%), CANADA (4%)
Platform Engagement Instagram: 194 avg likes/post · Youtube: 13,635 avg views/post Best reach: Youtube 13,635 avg views; best engagement: Instagram 194 avg likes

Top Brand Affinities

Ampeg
Score: 28.85
Schwartz's
Score: 22.41
Kickstarter
Score: 19.90
Peloton
Score: 19.39
Jetblue Airways
Score: 15.54
Quaker Foods and Snacks
Score: 12.36
Flickr
Score: 10.54
Walgreens
Score: 9.12
Bethesda Softworks
Score: 8.96
Paramount Pictures
Score: 8.59
Alden
Score: 8.21
Pfizer
Score: 8.16
Brand Category Score
Ampeg 28.85
Schwartz's 22.41
Kickstarter 19.90
Peloton 19.39
Jetblue Airways 15.54
Quaker Foods and Snacks 12.36
Flickr 10.54
Walgreens 9.12
Bethesda Softworks 8.96
Paramount Pictures 8.59
Alden 8.21
Pfizer 8.16
United 7.93
Bose 7.42
DeLorean Motor Company 6.52
Pacific Northwest Wonderland 5.98
Anthropologie 5.66
Gillette 5.63
Airbnb 5.56
Wilton 5.46
Publix 5.37
The Olympic Games 4.90
Hurley 4.89
Pixar 4.81
CNN 4.80
American Airlines 4.80
Kroger 4.78
Accessorize 4.77
Holden 4.55
The Home Depot 4.54
Oculus 4.54
HomeGoods 4.46
NORDSTROM 4.44
Spotify Music 4.23
Heinz 4.17
Costco 3.98
FedEx 3.82
Emporium 3.76
Guinness 3.65
Taco Bell 3.64
Dunkin' Donuts 3.64
Mulberry 3.62
Cadillac 3.61
PetSmart 3.49
Activision Blizzard 2.81
Skoda 2.80
Paypal 2.67
WWE 2.59
Bentley 2.57
Amazon 2.56

Official Profiles

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Artist: Dar Williams

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-28 04:00 UTC Dar Williams, The Nields Stone Mountain Arts Center Brownfield, United States
2025-12-29 04:00 UTC Dar Williams Center For Arts In Natick Natick, United States
2025-12-30 03:30 UTC Dar Williams, The Nields The Kate Old Saybrook, United States
2025-12-31 03:00 UTC Dar Williams, The Nields The Bell House New York, United States
2026-02-06 04:00 UTC Dar Williams, Seth Glier The Newton Theatre Newton, United States
2026-02-07 03:00 UTC Dar Williams, Seth Glier Rams Head On Stage Annapolis, United States
2026-02-07 04:00 UTC Dar Williams, Seth Glier Rams Head Tavern Annapolis, United States
2026-02-08 04:00 UTC Dar Williams, Seth Glier Birchmere Alexandria, United States
2026-02-10 03:30 UTC Dar Williams, Seth Glier Southern Café & Music Hall Charlottesville, United States
2026-02-10 03:30 UTC Dar Williams, Seth Glier Richmond Music Hall Richmond, United States
2026-02-11 03:30 UTC Dar Williams, Seth Glier A.J. Fletcher Opera Theater, Duke Energy Center Raleigh, United States
2026-02-11 03:30 UTC Dar Williams, Seth Glier A.J. Fletcher Opera Theater, Duke Energy Center Raleigh, United States
2026-02-12 03:30 UTC Dar Williams, Seth Glier Booth Playhouse Charlotte, United States
2026-02-12 03:30 UTC Dar Williams, Seth Glier Booth Playhouse, Blumenthal Performing Arts Center Charlotte, United States
2026-02-14 04:00 UTC Dar Williams, Seth Glier Diana Wortham Theatre Asheville, United States
2026-02-14 04:00 UTC Dar Williams, Seth Glier Diana Wortham Theatre at Wortham Arts Center Asheville, United States
2026-02-15 02:00 UTC Dar Williams, Seth Glier Eddie's Attic Decatur, United States
2026-02-16 03:00 UTC Dar Williams, Seth Glier 3rd and Lindsley Nashville, United States
2026-02-20 08:00 UTC Dar Williams, Peter Mulvey Academy of Music Northampton, United States
2026-02-21 04:00 UTC Dar Williams, Peter Mulvey Academy Of Music Theatre Northampton, United States
2026-03-06 03:30 UTC Dar Williams, Joy Clark Englert Theatre Iowa City, United States
2026-03-07 04:00 UTC Dar Williams, Joy Clark Cedar Cultural Center Minneapolis, United States
2026-03-08 03:30 UTC Dar Williams, Joy Clark Atwood Music Hall Madison, United States
2026-03-09 02:00 UTC Dar Williams, Joy Clark Old Town School of Folk Music Chicago, United States
2026-03-12 02:30 UTC Dar Williams, Joy Clark City Winery Boston Boston, United States
2026-03-13 02:30 UTC Dar Williams, Joy Clark The Ludlow Garage Cincinnati, United States
2026-03-13 02:30 UTC Dar Williams Ludlow Garage Cincinnati, United States
2026-03-14 03:00 UTC Dar Williams, Joy Clark The Ark Ann Arbor, United States
2026-03-15 02:30 UTC Dar Williams, Joy Clark The Kent Stage Kent, United States
2026-03-16 00:00 UTC Dar Williams, Joy Clark Pittsburgh Winery Pittsburgh, United States
2026-04-03 02:30 UTC Dar Williams, Ruth Theodore Mount Baker Theatre Bellingham, United States
2026-04-04 03:00 UTC Dar Williams, Ruth Theodore Neptune Theatre Seattle, United States
2026-04-05 03:00 UTC Dar Williams, Ruth Theodore Aladdin Theater Portland, United States
2026-04-07 02:30 UTC Dar Williams, Ruth Theodore Hult Center for the Performing Arts Eugene, United States
2026-04-09 02:00 UTC Dar Williams, Ruth Theodore The Center For the Arts Grass Valley, United States
2026-04-10 03:00 UTC Dar Williams, Ruth Theodore The Freight Berkeley, United States
2026-04-11 03:00 UTC Dar Williams, Ruth Theodore The Freight Berkeley, United States
2026-04-13 03:00 UTC Dar Williams, Ruth Theodore Troubadour West Hollywood, United States
2026-04-15 02:00 UTC Dar Williams, Ruth Theodore Musical Instrument Museum Phoenix, United States
2026-04-17 03:00 UTC Dar Williams, Ruth Theodore TACAW Basalt, United States
2026-04-18 02:00 UTC Dar Williams, Ruth Theodore Fort Collins Armory Fort Collins, United States

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