DAOKO

DAOKO — pop artist from JP.

DAOKO is a Japanese singer-songwriter known for her eclectic style that blends elements of pop, hip-hop, and electronic music. With a career spanning over a…

Influence: 56.58% Fanbase: 42.24% Trending: 63.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Atlus • 70.52% • Very Strong

As of 2025-08-21

853,014

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:53:08 UTC

Genres

popjapanese electropopindie poppopasian popsoundtrack, stage & screenanimeasianj-pixie

Biography

DAOKO is a Japanese singer-songwriter known for her eclectic style that blends elements of pop, hip-hop, and electronic music. With a career spanning over a decade, she has released multiple albums and singles that have garnered critical acclaim and commercial success. DAOKO's unique voice and introspective lyrics have resonated with a wide audience, establishing her as a prominent figure in the Japanese music scene.

Born in Tokyo, DAOKO began her music career at a young age and quickly gained recognition for her distinctive sound and artistic vision. She has collaborated with various artists and producers, further expanding her creative reach and pushing boundaries in the music industry. DAOKO continues to evolve as an artist, consistently delivering innovative and thought-provoking music that captivates listeners worldwide.

Top Brand Affinities

Report Date: 2025-08-21

DAOKO is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, JAPAN, INDONESIA. The audience is heavily male (56%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (835,069 avg views per post); Youtube builds the community layer. Affinity data highlights Atlus, Nier: Automata, Persona 5, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DAOKO score 3.37% — Very Strong bucket.

Brand: AtlusBrand: Nier: AutomataBrand: Persona 5

Followers:853,014

Engagements:28,725

Rate:3.4%

Posts:1,497

Avg Likes:27,877

Avg Comments:811

Avg Views:840,834

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 853,014 · Engagements 28,725 · Rate 3.4% Posts 1,497 · Views 840,834 · Avg Likes 27,877 · Avg Comments 811 · Avg Views 840,834	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 9% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (13%) JAPAN (13%) INDONESIA (12%) TAIWAN (7%) THAILAND (6%)	Top regions: UNITED STATES (13%), JAPAN (13%), INDONESIA (12%)
Platform Engagement	Instagram: 3,799 avg likes/post · Tiktok: 5,765 avg views/post · Youtube: 835,069 avg views/post	Best reach: Youtube 835,069 avg views; best engagement: Youtube 23,816 avg likes

Top Brand Affinities

Atlus

Score: 70.52

Nier: Automata

Score: 39.02

Persona 5

Score: 24.09

Gundam

Score: 17.18

Metal Gear Solid

Score: 15.77

Square Enix

Score: 14.80

Final Fantasy

Score: 12.91

Capcom

Score: 12.76

Bandai Namco

Score: 12.40

Vivienne Westwood

Score: 11.47

Tekken

Score: 10.56

Konami

Score: 9.28

Brand	Category	Score
Atlus		70.52
Nier: Automata		39.02
Persona 5		24.09
Gundam		17.18
Metal Gear Solid		15.77
Square Enix		14.80
Final Fantasy		12.91
Capcom		12.76
Bandai Namco		12.40
Vivienne Westwood		11.47
Tekken		10.56
Konami		9.28
Riot Games		8.51
League of Legends		7.24
Resident Evil		6.78
SpeedPaint		6.20
Cartoon Network		5.89
UNIQLO		5.80
Maison Margiela		5.62
Sega		5.54
Dr. Martens		5.49
DeviantArt		5.06
Olympus		4.93
Ableton		4.62
Dota 2		4.58
RAZER		4.42
Pokemon		4.38
Fallout		4.19
Snoopy And The Peanuts Gang		4.05
Nintendo		4.01
Fujifilm		4.00
Pokemon Go		3.59
The Witcher		3.49
Nvidia		3.48
Activision Blizzard		3.30
Panasonic		3.22
Stüssy		3.13
New Balance		3.13
Leica		3.09
Monster Beverage		3.02
Prismacolor		2.86
Ubisoft		2.71
ASICS		2.67
Sony		2.46
Supreme		2.41
Transformers		2.36
Lush		2.34
The North Face		2.27
Kodak		2.23
Converse		2.20