Danna Paola Brand Affinity ranks highest Aeromexico at 29.43% . Very Strong. Score DMDB 57.66% | Fanbase 61.38%

Danna Paola — pop artist from MX.

Danna, born on June 23, 1995, in Mexico City, is a Mexican singer, actress, and songwriter with over 25 years of artistic experience. Throughout her career,…

Danna Paola

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bc2-cafe-06fe-a41b-a0369fe50396

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Genres

poppoplatin poplatin viral popmexican poppop en españollatinlatin

Influential: 57.66% Fanbase: 61.38% Trending: 55.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 29.43% • Very Strong

As of 2025-09-09

37,865,891

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.66% | Fanbase 61.38% | Trending 55.79% | CAREER STAGE: MAINSTREAM

Biography

Danna, born on June 23, 1995, in Mexico City, is a Mexican singer, actress, and songwriter with over 25 years of artistic experience. Throughout her career, she has worked in film, theater, TV series, and concerts across Latin America. Danna has received nominations for the Latin Grammy®, Premios Juventud, and MTV Miaw’s.

In 2024, Danna released her latest album, "CHILDSTAR," a reflective work encapsulating her two-decade journey in the entertainment industry. The album has garnered critical acclaim, solidifying her status as one of the most influential artists of her generation. Beyond music, she announced the premiere of her biographical documentary, "Danna: Tenemos que hablar," on Disney+ in November 2024, offering a candid insight into her professional and personal life for her fans.

Danna has explored various musical genres including pop, dance-pop, and reggaeton, with a focus on empowering, love-themed, and personal experience-driven lyrics. Her versatility and talent have earned her international recognition, maintaining her prominence in the music and acting scenes.

Report Date: 2025-09-09

Danna Paola is already in the conversation with 18-24 & 25-34 audiences in MEXICO, PERU, COLOMBIA. The audience is heavily female (72%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (177,038 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Aeromexico, La Roche-Posay, Pull&Bear points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Danna Paola score 0.52% — Low bucket.

Brand: AeromexicoBrand: La Roche-PosayBrand: Pull&Bear

Followers:37,865,891

Engagements:197,997

Rate:0.5%

Posts:2,642

Avg Likes:197,881

Avg Comments:2,438

Avg Views:177,038

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,865,891 · Engagements 197,997 · Rate 0.5% Posts 2,642 · Views 177,038 · Avg Likes 197,881 · Avg Comments 2,438 · Avg Views 177,038	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 8% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	MEXICO (25%) PERU (14%) COLOMBIA (8%) BRAZIL (8%) ECUADOR (6%)	Top regions: MEXICO (25%), PERU (14%), COLOMBIA (8%)
Platform Engagement	Instagram: 192,751 avg likes/post · Tiktok: 0 avg views/post · Youtube: 177,038 avg views/post	Best reach: Youtube 177,038 avg views; best engagement: Instagram 192,751 avg likes

Top Brand Affinities

Aeromexico

Score: 29.43

La Roche-Posay

Score: 7.51

Pull&Bear

Score: 7.06

Barbie

Score: 6.68

Cafecito

Score: 4.86

Steve Madden

Score: 4.73

Coach

Score: 4.66

Colgate

Score: 4.16

Movistar

Score: 3.90

Iberostar Hotels & Resorts

Score: 3.70

Fenty beauty

Score: 3.52

Stradivarius

Score: 3.42

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Top Brand Affinities

Brand	Category	Score
Aeromexico		29.43
La Roche-Posay		7.51
Pull&Bear		7.06
Barbie		6.68
Cafecito		4.86
Steve Madden		4.73
Coach		4.66
Colgate		4.16
Movistar		3.90
Iberostar Hotels & Resorts		3.70
Fenty beauty		3.52
Stradivarius		3.42
Versace		3.33
Bershka		3.13
Kylie Cosmetics		3.08
Fendi		3.00
ASOS		2.90
Lancôme		2.61
Moschino		2.59
VidaSana		2.49
Hot Wheels		2.44
Bellagio		2.33
Dolce & Gabbana		2.29
Dr. Martens		2.25
Pantone Inc		2.23
shein		2.21
Christian Dior		2.17
Garnier		2.15
Yves Saint Laurent		2.12
Nickelodeon		2.06
Balenciaga		2.00
SheInside		1.94
Armani		1.93
Victoria's Secret		1.89
Calvin Klein		1.83
Coachella		1.80
Too Faced Cosmetics		1.73
Target		1.70
Forever 21		1.64
Heineken		1.60
Polo Ralph Lauren		1.59
Gymshark		1.58
Mitsubishi		1.57
Coca-Cola		1.54
Under Armour		1.53
Guess		1.51
New Balance		1.48
Tommy Hilfiger		1.47
GIVENCHY		1.44
Burberry		1.44