DaniLeigh Brand Affinity ranks highest Shea Moisture at 20.29% . Very Strong. Score DMDB 66.64% | Fanbase 59.81%

DaniLeigh — pop artist from US.

DaniLeigh, a Miami-born artist, draws on her Dominican roots for her soulful music and dance influences. Discovered by Prince in 2013, she has since…

DaniLeigh

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd1-a152-623c-8566-a0369fe50396

Find Artist

Genres

poppoppost-teen popr&b, funk & soulr&bpop r&bhip-hop & rappop raphip-hop/raprap latinahip hoptrap

Influential: 66.64% Fanbase: 59.81% Trending: 70.05%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 20.29% • Very Strong

As of 2025-09-09

5,906,114

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.64% | Fanbase 59.81% | Trending 70.05% | CAREER STAGE: MAINSTREAM

Biography

DaniLeigh, a Miami-born artist, draws on her Dominican roots for her soulful music and dance influences. Discovered by Prince in 2013, she has since collaborated with a range of artists, including Jennifer Lopez, Cardi B, and Chris Brown. Signing with Def Jam in 2017, she achieved success with tracks like "Lil Bebe" and "Easy" (Remix) featuring Chris Brown.

In 2019, DaniLeigh released the surprise EP "My Present" and continued to showcase her work ethic with the production of her third studio album, "Movie," featuring collaborations with artists like Ty Dolla $ign and Jeremih. Additionally, she has partnerships with brands such as Finish Line, Levi’s, PUMA, and Savage x Fenty.

Report Date: 2025-09-09

DaniLeigh resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, RUSSIA. With a heavily female (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (28,637 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Shea Moisture, Palm Angels, WNBA makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DaniLeigh score 0.92% — Low bucket.

Brand: Shea MoistureBrand: Palm AngelsBrand: WNBA

Followers:5,906,114

Engagements:54,415

Rate:0.9%

Posts:356

Avg Likes:54,395

Avg Comments:461

Avg Views:28,637

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,906,114 · Engagements 54,415 · Rate 0.9% Posts 356 · Views 28,637 · Avg Likes 54,395 · Avg Comments 461 · Avg Views 28,637	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 8% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (37%) BRAZIL (7%) RUSSIA (3%) FRANCE (3%) SOUTH AFRICA (3%)	Top regions: UNITED STATES (37%), BRAZIL (7%), RUSSIA (3%)
Platform Engagement	Instagram: 52,870 avg likes/post · Youtube: 28,637 avg views/post	Best reach: Youtube 28,637 avg views; best engagement: Instagram 52,870 avg likes

Top Brand Affinities

Shea Moisture

Score: 20.29

Palm Angels

Score: 17.66

WNBA

Score: 14.97

True Religion

Score: 13.72

REVOLVE

Score: 11.74

New Era

Score: 11.33

JACQUEMUS

Score: 10.96

Alexander Wang

Score: 10.47

FashionNova

Score: 9.74

Coach

Score: 9.61

T.J. Maxx

Score: 8.96

Amazon Music

Score: 8.19

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		20.29
Palm Angels		17.66
WNBA		14.97
True Religion		13.72
REVOLVE		11.74
New Era		11.33
JACQUEMUS		10.96
Alexander Wang		10.47
FashionNova		9.74
Coach		9.61
T.J. Maxx		8.96
Amazon Music		8.19
Houston Livestock Show and Rodeo		7.97
Fenty beauty		6.66
Foot Locker		6.62
Marshalls		6.60
MISSGUIDED		6.51
Barbie		6.45
ULTA Beauty		6.34
Hennessy		6.22
Champion		5.86
Gerber		5.81
shein		5.70
Steve Madden		5.67
Verizon		5.45
ESPN		5.38
boohoo		5.18
American Airlines		5.03
Macy's		4.91
NORDSTROM		4.85
Alexander McQueen		4.84
Forever 21		4.82
OLD NAVY		4.80
UGG		4.73
Christian Louboutin		4.70
iHeartRadio Music Awards		4.57
Urban Outfitters		4.56
SheInside		4.56
American Eagle		4.51
Los Angeles Lakers		4.35
Moncler		4.26
SoundCloud		4.13
Sneakerhead		3.92
Timberland		3.69
NFL		3.58
NBA		3.55
ASOS		3.53
NARS Cosmetics		3.52
Dolce & Gabbana		3.51
Victoria's Secret		3.50