Daniela Spalla

Daniela Spalla — pop artist from AR.

Argentinian singer-songwriter Daniela Spalla, based in Mexico, is known for her confessional and nostalgic lyrics, solidifying her as one of the most relevant…

Influence: 54.38% Fanbase: 30.53% Trending: 66.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 14.74% • Very Strong

As of 2025-08-20

534,303

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 18:43:35 UTC

Genres

popmexican indiepoprocklatin rockalternativa y rock en españollatinindie cordoba

Biography

Argentinian singer-songwriter Daniela Spalla, based in Mexico, is known for her confessional and nostalgic lyrics, solidifying her as one of the most relevant composers in Latin music. With 4 studio albums and over 400 million streams, she has been nominated for Latin Grammy Awards and toured extensively in Latin America. Notably, she sold out Mexico City's Auditorio Nacional and performed at major festivals like Vive Latino and Tecate Pal Norte, establishing herself as a top draw in the Mexican music scene.

Spalla's success extends to collaborations with renowned artists such as Camilo, Leonel García, and Ximena Sariñana, among others. Her 2023 album "DARA" received critical acclaim internationally, featuring hits like "Flores" which gained significant radio airplay in Mexico. With a growing fan base and a reputation for captivating live performances, Daniela Spalla continues to be a powerhouse in the contemporary Mexican music landscape.

Top Brand Affinities

Report Date: 2025-08-20

Daniela Spalla stands out with 18-24 & 25-34 audiences across MEXICO, ARGENTINA, COLOMBIA. The profile is heavily female (63%), and content lands hardest on Tiktok, where posts average 254,600 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Cafecito, Movistar, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Daniela Spalla a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daniela Spalla score 3.75% — Very Strong bucket.

Brand: UnivisionBrand: CafecitoBrand: Movistar

Followers:534,303

Engagements:20,029

Rate:3.7%

Posts:1,017

Avg Likes:18,461

Avg Comments:231

Avg Views:256,507

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 534,303 · Engagements 20,029 · Rate 3.7% Posts 1,017 · Views 256,507 · Avg Likes 18,461 · Avg Comments 231 · Avg Views 256,507	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 29% 13-17: 6% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (29%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	MEXICO (59%) ARGENTINA (8%) COLOMBIA (7%) PERU (5%) ECUADOR (4%)	Top regions: MEXICO (59%), ARGENTINA (8%), COLOMBIA (7%)
Platform Engagement	Instagram: 6,752 avg likes/post · Tiktok: 254,600 avg views/post · Youtube: 1,907 avg views/post	Best reach: Tiktok 254,600 avg views; best engagement: Tiktok 11,494 avg likes

Top Brand Affinities

Univision

Score: 14.74

Cafecito

Score: 10.51

Movistar

Score: 7.79

Pepsi

Score: 7.69

Amazon Music

Score: 7.35

LATAM

Score: 7.31

Suavecito

Score: 6.80

Ableton

Score: 6.01

Lollapalooza

Score: 4.43

Spotify Music

Score: 3.99

Prismacolor

Score: 3.41

Summit Entertainment

Score: 3.14

Brand	Category	Score
Univision		14.74
Cafecito		10.51
Movistar		7.79
Pepsi		7.69
Amazon Music		7.35
LATAM		7.31
Suavecito		6.80
Ableton		6.01
Lollapalooza		4.43
Spotify Music		3.99
Prismacolor		3.41
Summit Entertainment		3.14
Bacardi		3.10
Kodak		2.44
MTV		2.23
Vans		2.21
Bershka		2.19
Jaguar		2.09
Fujifilm		2.03
Tomorrowland		2.01
Star Wars		1.96
Mitsubishi		1.93
Snoopy And The Peanuts Gang		1.89
Warner Bros		1.70
musical.ly		1.68
Coca-Cola		1.50
Nikon		1.49
Lego		1.48
Canon		1.47
Adobe		1.43
Heineken		1.42
DC Entertainment		1.42
Polaroid		1.41
Sony		1.31
Costco		1.30
Vogue		1.28
NFL		1.25
Beats Electronics		1.24
Guess		1.23
Converse		1.19
Netflix		1.19
Coachella		1.17
shein		1.15
SoundCloud		1.15
Levi's		1.13
Nintendo		1.12
National Geographic		1.09
HBO		1.09
Pixar		1.08
FIFA		1.01