Daniela Araújo

Daniela Araújo — rock artist from BR.

Daniela Araújo is a versatile Brazilian artist who works across various musical genres, including pop and contemporary Christian music. With a number of…

Influence: 49.92% Fanbase: 40.85% Trending: 54.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hino • 22.97% • Very Strong

As of 2025-08-20

7,766

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 18:43:32 UTC

Genres

rockrock gospel brasileiropop rocklatinadoracaospiritualschristianworld worshipbrazilian gospellouvorchristian music

Biography

Daniela Araújo is a versatile Brazilian artist who works across various musical genres, including pop and contemporary Christian music. With a number of releases under her belt, she rose to prominence in the national music scene with her self-titled album in 2011 and solidified her notoriety with "Criador do Mundo" in 2014, which topped the iTunes sales charts upon release. Over the years, Daniela has worked on several projects, such as the live album "Criador do Mundo ao Vivo" in 2016, the collaborative project "Doze" in 2017, and the EPs "Catarse: Lado A" and "Catarse: Lado B" in 2019 and 2021, respectively, both of which were Grammy Latino nominees. Additionally, in 2023, she released the visual project "Voltando para Casa" through Todah Music. With her talents as a singer, songwriter, multi-instrumentalist, music producer, and arranger, Daniela Araújo continues to attract fans and stand out in the independent music scene.

Top Brand Affinities

Report Date: 2025-08-20

Daniela Araújo reliably reaches 25-34 & 18-24 audiences in BRAZIL, PORTUGAL, UNITED STATES. The base is heavily female (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (815 avg likes per post); Instagram layers on depth and replies. The audience sits near Hino, Sarar, Lojas Renner, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daniela Araújo score 10.49% — Very Strong bucket.

Brand: HinoBrand: SararBrand: Lojas Renner

Followers:7,766

Engagements:815

Rate:10.5%

Posts:249

Avg Likes:815

Avg Comments:15

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,766 · Engagements 815 · Rate 10.5% Posts 249 · Views 0 · Avg Likes 815 · Avg Comments 15 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 23% 35-44: 22% 45-64: 6%	Largest: 25-34 (47%); next: 18-24 (23%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	BRAZIL (97%) PORTUGAL (1%) UNITED STATES (1%) ANGOLA (0%) UNITED KINGDOM (0%)	Top regions: BRAZIL (97%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 815 avg likes/post	best engagement: Instagram 815 avg likes

Top Brand Affinities

Hino

Score: 22.97

Sarar

Score: 19.62

Lojas Renner

Score: 17.99

Cacau Show

Score: 15.80

Banco Bradesco

Score: 12.15

Boticario

Score: 10.74

Eudora

Score: 10.64

Xerox

Score: 10.59

Riachuelo

Score: 9.73

Rapha

Score: 8.31

Moda Praia

Score: 6.69

Itaipava

Score: 6.64

Brand	Category	Score
Hino		22.97
Sarar		19.62
Lojas Renner		17.99
Cacau Show		15.80
Banco Bradesco		12.15
Boticario		10.74
Eudora		10.64
Xerox		10.59
Riachuelo		9.73
Rapha		8.31
Moda Praia		6.69
Itaipava		6.64
Mary Kay		5.29
BaByliss		5.20
Pfizer		4.66
Avon		3.28
NBC		2.67
shein		2.08
SheInside		1.82
Spotify Music		1.60
musical.ly		1.54
Pixar		1.32
Mitsubishi		1.13
Nutella		1.11
Pandora		1.10
Xiaomi		1.09
L'Oréal Paris		1.00
McDonald's		0.93
Yamaha		0.82
Vogue		0.81
Netflix		0.80
MAC Cosmetics		0.79
DC Entertainment		0.79
Ray-Ban		0.67
Converse		0.65
Canon		0.53
Marvel Entertainment		0.52
Vans		0.51
Chevrolet		0.51
Walt Disney		0.51
Coca-Cola		0.50
Chanel		0.50
GoPro		0.49
HBO		0.48
Amazon		0.46
Honda		0.39
PlayStation		0.37
Zara		0.36
Star Wars		0.35
Samsung Group		0.33